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PM Forum gets a new look after 16 years!
In 1996 the Professional Marketing Forum (PM Forum) was formed, dedicated to raising the standards of marketing across service industries and to enhance the credibility of marketers. 16 years on, the Forum goes from strength to strength, evolving to reflect the changes marketing and management has gone through over the years.
Listening to members we realised that our current brand identity didn’t fully reflect who we are and what we do – insight and inspiration for professional marketers… it was time for a refresh!
So, here we are, a fresh new look and re-energised to continue in our aim of being a knowledgeable, professional, supportive and forward thinking professional body.
Top law firms give £50m
A report published today by Factary shows that the top 10 UK law firms donate £50m per year to non-profits (charities, arts organisations, universities…)
Key findings in the 130-page report include:
The top 10 UK law firms donated more than £5m in cash to charitable causes in the last year; firms give eight times as much in pro bono work as they give in cash.
- Causes - Law firms stated CR themes are, in order of preference, Education & Training, Housing & Employment, and Rights/Law & Conflict. By contrast, we found that publicly reported donations are focused on Health, Children/Youth and Arts. We analyse these differences and suggest reasons in our report
- Fundraising - Crisis UK appears to enjoy the widest support from UK law firms, reporting donations from 9 of the 20 leading firms. Amongst Universities, the University of Sheffield leads the field, reporting donations from 5 of the top 20 firms.
- Recognition - The recognition won by some law firms for their donations far exceeds that of others. Slaughter and May achieve more public recognition for their donations than any other law firm. Clifford Chance, Hogan Lovells and Freshfields win little recognition for their generosity. Comparing amounts donated by the firms and public recognition, we report that DLA Piper achieve the highest level of public recognition per £1 donated.
The report - Soliciting Gifts: Donations by leading Law Firms in the UK – is published as a special supplement to Factary’s New Trust Update report. It is published by Factary at £125 per copy, with a discounted price - £100 - for subscribers to Factary’s New Trust Update or Factary Phi.
To order a copy contact: Shaun Gardiner firstname.lastname@example.org
PwC top of the brands
Allen & Overy (law), CBRE (property), McKinsey (consultancy) and PwC (accountancy), were declared winners of the inaugural Best Performing Brand Category at the MPF European Leadership Awards held on 1 March 2012. Overall winner PwC’s brand came fourth in the world after Microsoft, Google and Kellogg’s, according to valuers Brand Finance. More on MPF Awards…
Another year of modest salary growth
PM Forum members were asked to complete the fifth annual online survey of marketing salaries in December 2011. more on Salary Survey ...
CRM Performance Report
The 2011 Survey and Report should help any firm considering changing vendors or aiming to improve the effectiveness and results of their efforts to manage client relationships, and the strategic and financial benefits they gain. more on CRM report ...