Numerous articles have been published in professional marketing magazine over the years that should help with your career. These include salary surveys, articles from marketers describing how it feels to work in particular types of firms, and guidance from experienced consultants on topics such as writing a CV, preparing a job specification, making the best of interviews and getting promoted.
Just scroll down the list, and click on any articles that look interesting. All are available in full text.
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Retaining your marketing stars
How can firms save money? By keeping their marketing team happy so that they don’t need to be replaced. Simon Lewis has some ideas on how this can be achieved.
February 2014, Simon Lewis (OnlyMarketingJobs.com)
On an easterly heading
The professional services world is increasingly looking to expand their
global footprint. But what do marketers need to know about working in
other regions? Andrea Williams gives some advice.
November 2013, Andrea Williams
Do more for less… but for how much longer?
How are the professions coping with having to do more with less and just how much longer is this state of flux likely to last? Sarah Garrathy set out to understand the challenges.
September 2013, Sarah Garrathy (Hudson)
If I’d known then…
To celebrate pm’s 20th anniversary Nadia Cristina tracked down some of the key players in PSF marketing in 1993, who were also involved in getting the magazine off the ground. Based on their wealth of experience, she asked them to answer two questions:
• What was the best piece of advice you received in your
• What advice would you give the new generation of
marketers in the professions?
June 2013, Nadia Cristina (Practice Management International LLP)
Women in professional firms: Strategies for success
Over the past few years, we have noticed a significant rise in the number of women in top professional firms, both fee earners and support staff, approaching us for specific advice on career progression.
December 2012, Emily Buist (SAP)
Mind the gap
Is a disconnect between managing partner and marketing limiting professional services growth? Bev Burgess gives her view.
December 2012, Bev Burgess
What came first: the chicken or the egg?
Joy Forrester, marketing manager and soon to be CIM graduate, talks about her experiences of taking on the challenge of managing both professional development and career progression simultaneously, and shares some tips for those about to embark on a similar journey.
November 2012, Joy Forrester (Hay Group)
The art of managing up
Positively influencing and directing those ‘above you’, often referred to as ‘managing up’, is a challenge all too familiar to marketing managers and directors.
May 2012, Vikki Bentwood (Colman Coyle)
How to ...
Remember that you are a professional too
What does it mean to be a professional marketer? When faced with the task of justifying marketing spend and skills development, it’s important to be clear about the role of marketing and its benefit to the firm. Tracy Holotuk, of KPMG, explains.
February 2012, Tracy Holotuk (KPMG LLP)