Career guidance
Numerous articles have been published in professional marketing magazine over the years that should help with your career. These include salary surveys, articles from marketers describing how it feels to work in particular types of firms, and guidance from experienced consultants on topics such as writing a CV, preparing a job specification, making the best of interviews and getting promoted.
Just scroll down the list, and click on any articles that look interesting. All are available in full text.
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Opinion
Survive as a marketer by managing expectations
Professional marketers, particularly those with modest budgets and small teams, if you are going to survive, you have to be able to manage expectations.
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July 2008, Ross Webber (Conyers Dill & Pearman)
Careerwatch
Prepare for opportunities
Marketers are often unsure how transferable their skills are when considering a move outside of professional services – or even if the skills acquired in one professional services arena are transferable to another. Pamela Cone gives her opinion.
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May 2008, Pamela Cone (Milliman)
Insight
Matters of size
What should a marketer consider when making the switch from one size of firm to another? Can skills and experience gained in a large, global environment be of value in a small boutique firm and vice versa?
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April 2008, Amy Kilbane (LECG)
Careerwatch
A recruiter brings excellent career news
Demand is high for marketers who can think strategically, deliver tangible results and grow the business. Job openings are taking marketers from industry to industry and nation to nation.
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September 2007, Graham Seldon (Seldon Gill Consulting)
Careerwatch
Conducting an interview
What’s your interviewing style? Do you aggressively interrogate potential hires, to see how they react under pressure? Are you deadpan, poker faced and reticent? Do you go for the chummy approach? Most methods are undertaken for good reasons with the aim
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February 2005, Nick Woolf (Norman Broadbent International)
Careerwatch
The beginning of a prosperous future
How many interviews have you been to in the last few years? I’m sorry, you are too senior now to have interviews, you have ‘meetings’. But is that how the person on the other side views it?
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July 2004, Nick Woolf (Norman Broadbent International)
Network
A little drop of Cognac…
So what on earth happened to make a previously sane 42-year-old marketing director jeopardise a carefully structured 20 year career?
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July 2004, Graham Downie
Careerwatch
Professional development
The Professional Postgraduate Diploma in Marketing is the highest qualification awarded by The Chartered Institute of Marketing. It is a brand new qualification to be launched in July and replaces the current Postgraduate Diploma in Marketing.
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June 2004, Susan Ward (Chartered Institute of Marketing)