Career guidance
Numerous articles have been published in professional marketing magazine over the years that should help with your career. These include salary surveys, articles from marketers describing how it feels to work in particular types of firms, and guidance from experienced consultants on topics such as writing a CV, preparing a job specification, making the best of interviews and getting promoted.
Just scroll down the list, and click on any articles that look interesting. All are available in full text.
You may also be interested in joining the LinkedIn group PSM Careers to discuss opportunities and share challenges with your peers in marketing, BD and communications as well as other practice areas such as HR, finance and knowledge among others. Join the Group
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Network
Women in professional firms: Strategies for success
Over the past few years, we have noticed a significant rise in the number of women in top professional firms, both fee earners and support staff, approaching us for specific advice on career progression.
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December 2012, Emily Buist (SAP)
Management focus
Mind the gap
Is a disconnect between managing partner and marketing limiting professional services growth? Bev Burgess gives her view.
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December 2012, Bev Burgess
Viewpoint
What came first: the chicken or the egg?
Joy Forrester, marketing manager and soon to be CIM graduate, talks about her experiences of taking on the challenge of managing both professional development and career progression simultaneously, and shares some tips for those about to embark on a similar journey.
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November 2012, Joy Forrester (Hay Group)
Careerwatch
The art of managing up
Positively influencing and directing those ‘above you’, often referred to as ‘managing up’, is a challenge all too familiar to marketing managers and directors.
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May 2012, Vikki Bentwood (Colman Coyle)
How to ...
Remember that you are a professional too
What does it mean to be a professional marketer? When faced with the task of justifying marketing spend and skills development, it’s important to be clear about the role of marketing and its benefit to the firm. Tracy Holotuk, of KPMG, explains.
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February 2012, Tracy Holotuk (KPMG LLP)
How can women in PSFs excel in their career?
This was the question explored by Emily Buist, associate director of SPA (Steven Pearce Associates), who presented the findings of their latest research report to the Forum in Bristol.
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February 2012, Jane Taylor (TLT)
How to make yourself indispensable
Margaret Mannell of Morrison & Foerster discussed with the Forum in London how marketing and business development professionals can illustrate their value to the firms they work for and progress to management level.
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November 2011, Louise Poppelwell (Hardwicke Building Chambers)
Increasing your value
The Forum’s 2011 annual survey on where marketers add value attracted responses from well over 200 MPs, marketing leaders and team members. Richard Chaplin reports that generally there was little change from 2010.
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November 2011, Richard Chaplin (Practice Management International LLP)
Build the marketing department’s influence
Louise Robinson and Daryll Cahill suggest how marketers can better position themselves so decision-makers are convinced of the value and relevance of the marketing function.
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November 2011, Louise Robinson (Deloitte), Daryll Cahill (RMIT)
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