Career guidance

Numerous articles have been published in professional marketing magazine over the years that should help with your career. These include salary surveys, articles from marketers describing how it feels to work in particular types of firms, and guidance from experienced consultants on topics such as writing a CV, preparing a job specification, making the best of interviews and getting promoted.

Just scroll down the list, and click on any articles that look interesting. All are available in full text.

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Careerwatch
New year, new you

Steven Pearce offers some tips on how to increase your impact at work and build a highly successful personal brand.

pm February 2010, Steven Pearce (The Results Consultancy)

Opinion
Marketers as leaders

According to Amy Kilbane, smart marketers are not sherman tanks but fearless chameleons, knowing when to advance and when to hold back.They need to see themselves as intellectually equal to the partners surrounding them and not wait for others to direct them.

pm December 2009, Amy Kilbane (LECG)

Careerwatch
New breed or different species?

She was one of the first marketers at a UK law firm back in 1989 and has consulted for hundreds of firms. Kim Tasso gives her view on the future challenges for marketing careers in the professions.

pm November 2009, Kim Tasso (Practical Marketing Consultancy)

Opinion
The difference between business development and marketing

What is the difference? Terence McGuire gives his view on how the two disciplines should be defined.

pm October 2009, Terence McGuire (Colliers CRE)

Opinion
Re-skilling marketing staff for the new agenda

Claire Taylor discusses the skills that marketers need now and those that will become even more important over the next few years.

pm September 2009, Claire Taylor (Actons)

Careerwatch
The inside track on working for yourself

Sue Bramall looks at the best way to go about starting your own marketing consultancy – and what you need to know if you are going to 'fly solo'.

pm September 2009, Sue Bramall (Berners Marketing)

Careerwatch
2004 to 2009: A Career Odyssey

How different can it be? Bruce Segall describes the ups and downs of moving from a large company to a smaller one.

pm July 2009, Bruce Segall (Sirota Survey Intelligence)

Careerwatch
Stay motivated and perform at your best

Anyone can perform at their best, when they know how: Ideas from the coach’s toolkit.

pm June 2009, Louise Field (Bird & Bird)

Opinion
Marketing comes of age

Linda Stevens believes that this could be the dawning of a golden age for professional services marketing, as long as it is positioned correctly.

pm May 2009, Linda Stevens (PricewaterhouseCoopers LLP)

Viewpoint
Leading the relationship

Why isn’t my firm using my services the way that it should, and what can I do about it?

pm April 2009, Kelli Wight (Cassels Brock & Blackwell LLP), Catherine Mitchell (GEM Communications Inc.)

 
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