Career guidance
Numerous articles have been published in professional marketing magazine over the years that should help with your career. These include salary surveys, articles from marketers describing how it feels to work in particular types of firms, and guidance from experienced consultants on topics such as writing a CV, preparing a job specification, making the best of interviews and getting promoted.
Just scroll down the list, and click on any articles that look interesting. All are available in full text.
You may also be interested in joining the LinkedIn group PSM Careers to discuss opportunities and share challenges with your peers in marketing, BD and communications as well as other practice areas such as HR, finance and knowledge among others. Join the Group
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How to ...
Remember that you are a professional too
What does it mean to be a professional marketer? When faced with the task of justifying marketing spend and skills development, it’s important to be clear about the role of marketing and its benefit to the firm. Tracy Holotuk, of KPMG, explains.
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February 2012, Tracy Holotuk (KPMG LLP)
How can women in PSFs excel in their career?
This was the question explored by Emily Buist, associate director of SPA (Steven Pearce Associates), who presented the findings of their latest research report to the Forum in Bristol.
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February 2012, Jane Taylor (TLT)
How to make yourself indispensable
Margaret Mannell of Morrison & Foerster discussed with the Forum in London how marketing and business development professionals can illustrate their value to the firms they work for and progress to management level.
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November 2011, Louise Poppelwell (Hardwicke Building Chambers)
Increasing your value
The Forum’s 2011 annual survey on where marketers add value attracted responses from well over 200 MPs, marketing leaders and team members. Richard Chaplin reports that generally there was little change from 2010.
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November 2011, Richard Chaplin (Practice Management International LLP)
Build the marketing department’s influence
Louise Robinson and Daryll Cahill suggest how marketers can better position themselves so decision-makers are convinced of the value and relevance of the marketing function.
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November 2011, Louise Robinson (Deloitte), Daryll Cahill (RMIT)
Maximising your inter-personal skills
Carolyn Pickin from Motiv8 Development gave an insightful session on personality style profiling (PSP) to the East Midlands members of the Forum.
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July 2011, Sue Carr
Careerwatch
Marketing women
Researchers at Nottingham Business School are conducting a longitudinal study into the careers of women in marketing.
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June 2011, Clare Brindley (Nottingham Business School), Carley Foster (Nottingham Business School)
Opinion
Becoming the Go-To Professional
Invariably in professional services you come across an individual who stands out from the crowd. They are usually distinctive in their chosen profession and highly attractive to clients and work referrers. But are these individuals born or made? John Timperley set about finding out.
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May 2011, John Timperley (The Results Consultancy)
Careerwatch
Trends in marketing roles
James Chaplin looks at what types of marketing roles are being hired for and what these trends indicate.
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May 2011, James Chaplin (Vacancysoft)
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