Career guidance

Numerous articles have been published in professional marketing magazine over the years that should help with your career. These include salary surveys, articles from marketers describing how it feels to work in particular types of firms, and guidance from experienced consultants on topics such as writing a CV, preparing a job specification, making the best of interviews and getting promoted.

Just scroll down the list, and click on any articles that look interesting. All are available in full text.

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Leader
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Building your professional advantage

As professionals in the field of marketing, do we practice what we preach?

pm September 2010, Tracy Holotuk (KPMG LLP)

Snapshot
Still no bed of roses

PM Forum Pressure Index shows ‘double dip’ as more marketers look for new jobs.

pm September 2010, Richard Chaplin (Practice Management International LLP)

Network
Disaster proof your career

Surviving and thriving in today's competitive markets.

pm June 2010, Patrick Forsyth (Touchstone Training & Consultancy)

Opinion
Redefining your value-add to the business

Regular communication, working together and flexibility are essential qualities to demonstrating what value you add to the business.

pm May 2010, Mark Roberts (Lane Clark & Peacock LLP)

PM Forum
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Taking responsibility for your career

What can you do to build your individual brand and give yourself greater exposure within your organisation and within your industry? The Forum in London heard more to help them with their careers.

pm April 2010, Lindsey McCullagh (Struan Robertson Associates Ltd)

Careerwatch
New year, new you

Steven Pearce offers some tips on how to increase your impact at work and build a highly successful personal brand.

pm February 2010, Steven Pearce (The Results Consultancy)

Opinion
Marketers as leaders

According to Amy Kilbane, smart marketers are not sherman tanks but fearless chameleons, knowing when to advance and when to hold back.They need to see themselves as intellectually equal to the partners surrounding them and not wait for others to direct them.

pm December 2009, Amy Kilbane (LECG)

Careerwatch
New breed or different species?

She was one of the first marketers at a UK law firm back in 1989 and has consulted for hundreds of firms. Kim Tasso gives her view on the future challenges for marketing careers in the professions.

pm November 2009, Kim Tasso (Practical Marketing Consultancy)

Opinion
The difference between business development and marketing

What is the difference? Terence McGuire gives his view on how the two disciplines should be defined.

pm October 2009, Terence McGuire (Colliers CRE)

Opinion
Re-skilling marketing staff for the new agenda

Claire Taylor discusses the skills that marketers need now and those that will become even more important over the next few years.

pm September 2009, Claire Taylor (Actons)

 
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