To celebrate pm’s 20th anniversary Nadia Cristina tracked down some of the key players in PSF marketing in 1993, who were also involved in getting the magazine off the ground. Based on their wealth of experience, she asked them to answer two questions:
• What was the best piece of advice you received in your
• What advice would you give the new generation of
marketers in the professions?
Over the past few years, we have noticed a significant rise in the number of women in top professional firms, both fee earners and support staff, approaching us for specific advice on career progression.
Joy Forrester, marketing manager and soon to be CIM graduate, talks about her experiences of taking on the challenge of managing both professional development and career progression simultaneously, and shares some tips for those about to embark on a similar journey.
Bruce Marcus discusses what fee-earners should know about marketing but don’t.More
What does it mean to be a professional marketer? When faced with the task of justifying marketing spend and skills development, it’s important to be clear about the role of marketing and its benefit to the firm. Tracy Holotuk, of KPMG, explains.
Invariably in professional services you come across an individual who stands out from the crowd. They are usually distinctive in their chosen profession and highly attractive to clients and work referrers. But are these individuals born or made? John Timperley set about finding out.More
What is the difference? Terence McGuire gives his view on how the two disciplines should be defined.More
Alex Gordon Shute gives guidance on moving between financial and professional services marketing.More
We all remember the last boom, with its demand for the highest quality individuals and the insatiable drive towards creating bigger and better practices within the professions. Individuals moved jobs far more readily than before, but for all the job offerMore
Recruitment agencies come in all sizes and shapes. At one extreme, a large generalist agency may include a division for marketers. At the other, a specialist agency may place marketing people at a particular level into a specific sector. Both have advantaMore
Most partners perceive marketing as being a non-technical subject. So they reckon they know everything about it. We asked a group of professional services marketers how they had coped with a boss whose knowledge of marketing was limited.More
In 1998, we published the findings from the first SMC/PM Forum salary survey. Three years on, readers wanted to know how things have changed and whether salaries now reflect the level of skills required to be an effective marketer. Richard Chaplin, of recMore
Legal marketers must develop stronger strategic skills and a greater understanding of the e-world to play a central role in meeting their firms' future challenges. They must also work with HR and other key support functions to ensure their firms hire, retMore
The 1998 SMC/PM Forum salary survey provides an important benchmark for professional firms and for marketers in assessing appropriate salary levels for marketing specialists in the range £15,000 to £75,000. It can be used for both recruitment and internaMore
The marketing director has become an integral part of the senior management of most law firms. This is not merely a fad but a reflection of the fact that firms realise that the best marketing can produce real improved business performance.More
Action-oriented career development strategies revealed by award-winning accounting marketers.More
Marketing directors have long been islands alone. Most readers of this very journal look to pm primarily as a source of information, support and feedback from other marketers in a similar situation. However, Hilary Bruggen comments, marketers who need mMore