Our presenter, Claire Mason of Man Bites Dog, will redefine thought leadership for the disruptive age, present the business case for strategic ideas and share how you can harness thought leadership to build reputation, deepen relationships and generate revenue. She will also share a case study on The Global Talent Crunch - recent winner of 'World’s Best Campaign' in the ICCO Global awards.
Ben Hole, founder of Main Media and Sarah Rodger, Marketing Manager at KPMG will look at:
Sarah and Ben have worked together on several videos and will open up about what they have learned along the way.
This exclusive Benchmark tracks changes in marketing priorities and activities and is based on input from you our members. It is the best way to understand where your peers will focus their time and attention over the year ahead, what changes lie ahead in terms of key challenges and opportunities, and gain valuable insights as industry peers share and draw upon their knowledge and experiences.
In this session, Angela from Meteoric Marketing suggests we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)