Impact & influence in the workplace


Stephanie Hughes will present ideas and approaches for captivating a room in a presentation or meeting. An extremely seasoned presenter, having spent 18 years as a BBC broadcaster on national radio and television, she now works with FTSE 100 CEOs.


Knowledge Management – How can it benefit Marketing and BD?

South West

As well as investigating how these teams can work together, this session will consider some very practical applications including current awareness tools, thought leadership, expertise management and CRM and the latest trends.

It will also look at the types of skills and people you might need to gain best value from knowledge management – researchers, sector experts and information curators.


The 2017 Benchmark: Marketing priorities, strategies & actions


Our Benchmark tracks changes in marketing priorities and activities. This year we specifically focus on:

  • Priorities for 2017, and what this means for marketing budgets and investment
  • How marketers can best contribute to strategic change in their firm
  • Best practices in client experience, innovation and improvement
  • Important skills required by marketers and how these can be developed.

We hope you can join us for an unmissable session. Book early as last year's event was sold out! A summary of the 2016 Benchmark findings can be found here.


5 things to do after you hit publish

North West

In this practical session, Claire Trévien will share five key ways in which you can maximise the reach of your content, through the distribution or transformation of your original piece.

At the end of the session Connor Kinnear will also be giving an Introduction to Passle demonstration for those who are interested. This will be a look at how professional services firms as well as PM Forum are using Passle to create regular, timely, expert-led insights.


Making social media work for your business

East Midlands

Whether you are already using social media as part of your marketing activity or thinking of doing so, this session seeks to answer a number of questions to help your organisation make the most of social media use.

Questions such as:

  • What are the right platforms to use?
  • What type of content should we share?
  • What is the right tone of voice?
  • How often should social media be updated?
  • How do I handle negative feedback?
  • How can I connect social media with my wider sales and marketing efforts?