Navigating the merger maze: lessons from the front


Topics that will be covered during this session include:

  • Recommended communication with internal and external audiences
  • How to manage brand communication
  • Tips for integration
  • How to proactively retain employee trust
  • How cultures can come together for a merger of equals
  • Brand strategy and integration to deliver a consistent client experience
  • Managing general brand promotion in the public sphere during this potentially tricky time

This session is aimed at anyone working in marketing teams that may experience a union of cultures, departments or firms in the future. We will seek to address common issues in devising an integrated strategy to consider the intangible factors in the merger.


407 reasons why marketers have forgotten how to be creative

South West

In this session, Anthony Mullinder, Creative Director of realityhouse, will unpick what makes an idea great, exploring the key principles you need to keep in mind when generating and taking your ideas to market.