Marketing the future: Unleashing thought leadership for the disruptive age *** FULLY BOOKED***


Our presenter, Claire Mason of Man Bites Dog, will redefine thought leadership for the disruptive age, present the business case for strategic ideas and share how you can harness thought leadership to build reputation, deepen relationships and generate revenue. She will also share a case study on The Global Talent Crunch - recent winner of 'World’s Best Campaign' in the ICCO Global awards.


Video content creation masterclass


Ben Hole, founder of Main Media and Sarah Rodger, Marketing Manager at KPMG will look at: 

  • What makes video work and how to make most impact.
  • How to brief the film crew and what questions to ask them.
  • How to get the most out of your budget.
  • Preparing and planning a shoot.
  • How to prepare an interviewee for filming.
  • Using graphics, subtitles and music.
  • Re-versioning and re-visioning for maximum impact across social channels.
  • The future for video content online.

Sarah and Ben have worked together on several videos and will open up about what they have learned along the way.


The future of marketing in professional services – Insights and challenges


This exclusive Benchmark tracks changes in marketing priorities and activities and is based on input from you our members. It is the best way to understand where your peers will focus their time and attention over the year ahead, what changes lie ahead in terms of key challenges and opportunities, and gain valuable insights as industry peers share and draw upon their knowledge and experiences.  


Getting better commercial outcomes from thought leadership


In this session, Angela from Meteoric Marketing suggests we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)

She’ll share:

  • How unintended outcomes from the status quo impact our relationships
  • The impact good and bad thought leadership has on client perceptions and actions
  • Practical advice and tools to create better content
  • How you can create materials to help your people engage with target buyers and sell more
  • Three practical steps you can take on existing activity to get a better commercial outcome