A key insight from strategy guru Michael Porter of Harvard is that only three strategies are sustainable for firms: differentiation or best cost leadership for those firms with a focus on broad markets, and segmentation for those focusing on narrow markets.
Reviewing the websites and marketing literature of many professional firms suggests a less-than-ideal policy of trying to combine all three strategies in the hope that something works. The near-impossible task for marketers is coming up with messages that resonate in what is essentially a strategic vacuum.
More on the programme…
Why members should attend
How can marketing persuade leaders to focus on a single coherent strategy? This year's conference helps by providing access to best practice from gurus in strategic positioning, future trends and communication, and from CEOs, marketers and clients of firms that have made clear strategic choices.
With its emphasis on members assessing the quality of strategic focus and messaging at their own firms, this conference should resonate with those at firms of all sizes across the professions.
Not yet a member…
Become an exhibitor or sponsor
Even in a digital world when information is easily accessed, events are still considered one of the most cost-effective ways to meet new prospects, connect with existing clients and build trust.
To express an interest in sponsoring or exhibiting at the 2013 conference contact Paul Lemon, Commercial Director, on 020 7786 9786 or at email@example.com
With an exceptionally experienced faculty, attendees will learn from the varied keynotes, overviews, masterclasses, workshops and panellists.
The world class presenters have been selected on expertise and knowledge and will be delivering the latest trends and best practice.
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One fabulous day to catch up with old friends and make new ones. Attendees come from across the professions and a range of levels, many returning year after year to soak up knowledge both from the stage and their fellow participants.
PM Forum has been producing conferences since 1996. Find out more by reading our conference reports:
2012 - We need to talk about clients…
2011 - Live your brand values
More on previous conferences…
Not just good at presenting, some of this year’s speakers have also recently appeared in pm magazine: