Thursday 01 February 2018
Gordon White defined content and explored how to establish what is the right type for you to use. We looked at developing a strategy and a content calendar that will assist you to create timely and engaging content.
We also examined the content journey and demonstrated how to make full use of the content you create by extending its reach, both online and offline.
Gordon provided actual examples of content used in B2B, B2C and Third Sector organisations and helped you to understand the extensive opportunities that exist to use content to get your message directly in front of relevant decision makers.