Thursday 01 February 2018
Gordon White will define content and explore how to establish what is the right type for you to use. We will look at developing a strategy and a content calendar that will assist you to create timely and engaging content.
We will also examine the content journey and demonstrate how to make full use of the content you create by extending its reach, both online and offline.
Gordon will provide actual examples of content used in B2B, B2C and Third Sector organisations and help you to understand the extensive opportunities that exist to use content to get your message directly in front of relevant decision makers.