Current events

Attendance at all core events is free to members.

Please note that all PM Forum events are member only and are recognised by the CIM for CPD purposes


London

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  • Wednesday 5 October 2016
    Navigating the merger maze: lessons from the front

Whether it’s law, accounting, property, consulting or everything else in between, the pursuit of acquisitions – or even a big-ticket merger – continues to be at the forefront of the strategic agenda for a number of firms in the ever more competitive UK marketplace. But what are the best ways to approach and engage with this often complex process from the BD and marketing perspective?

Two senior marketing leaders involved with two of the most high-profile recent mergers will join us to share their experiences regarding the strategies they employed, some of the challenges they faced and what lessons were learned.


North West

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  • Tuesday 4 October 2016
    Building your brand through content

This talk and case study will explore video and social media content and how these increasingly important mediums can form part of your wider content marketing strategy and help to build your brand. The talk will look at the need to join the two together and how best to do that.


Scotland

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  • Thursday 6 October 2016
    In conversation with Laura Vernett

How can you become a leader in professional services marketing? This is the question Steve Wright, PM Forum Scotland Director, will pose to Laura Vernett, Marketing Director at Harper Macleod LLP.

Laura has had a long and distinguished professional services marketing career and is recognised as one of the leading professionals in the sector both within Scotland and beyond. She has overall responsibility for the creation and implementation of the firm’s marketing strategy and led the activation of the firm's sponsorship of the Glasgow 2014 Commonwealth Games.


South West

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  • Tuesday 1 November 2016
    The art of storytelling

Studies in psychology show that stories deeply influence our attitudes, beliefs and the decisions we make. So why aren’t more professional services companies adopting the power of story to deliver more persuasive communications?


Yorkshire

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  • Tuesday 18 October 2016
    Predictably Irrational: A very practical guide to pricing psychology

When it comes to pricing and in particular our reaction to price, Homo sapien is not always Homo economicus, the paragon of cold-blooded rationality assumed by many formal economic models.


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