Articles from the current issue:

Case study Member only

Davos and The World Economic Forum. The sense of mystery surrounding the event strikes fear into the heart of many a professional service marketer. But should it? Leor Franks explains.

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Sep
2017
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Marketing personas are fictionalised representations of your target audience. Sam Turner suggests they are underused in professional services and offers 12 techniques which can help you to build great templates for your firm.

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Insight Member only

Barbara Hamilton shares her must-have checklist to plan and shape projects – as well as to diagnose why something isn’t working.

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Leader

There has been a paradigm shift in expectation regarding how to service clients; those expectations must be met.

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Management focus Member only

Ruth Moody discusses how firms need to develop a culture of emotional awareness and creativity.

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Marketing basics Member only

Katie Moesche describes how a firm can use signature events to attract new business.

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Network Member only

It can be a real jolt to a client if fees charged differ from fees expected.

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Opinion Member only

Deborah Brightman Farone suggests the best way to operate, and keep happy, a BD and marketing communications team.

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Practice profile

If sector specialisms are the order of the day, then London-based law firm Hamlins is the specialist’s specialist. It operates through sectors within sectors, overlapping sectors and sectors that are also services. Neasa MacErlean goes in depth with Vikki Bentwood, Head of Marketing and Business Development, and Daniel Bellau, Marketing Partner.

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Review Member only

Review of the new book from Robert J Lees and August J Aquila.

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Technology Member only

What is wrong with law firm websites? And what lessons can be learnt by all professional services firms? Simon Manuel has been doing some searching.

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Viewpoint Member only

Andrew Hedley provides his simple, straightforward thoughts on what exactly is this thing called strategy.

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lcarus reboot Member only

2017 sees the irregular return of PM’s favourite anti-hero, a professional services marketer trying to avoid a mythical fate. This month, Icarus looks at social media and the digital world.

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