Articles from the current issue:

Case study Member only

Louise Fernandes-Owen discusses the initiative which won the 2017 MPF Award for Provision of know-how to clients.

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Jun
2017
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Stephanie Hughes provides ideas and approaches for captivating a room in a presentation or meeting.

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Insight Member only

Peter McPartland discusses how strong interpersonal bid team leadership and emotional intelligence drive winning behaviours.

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Leader

A new firm, new colleagues, opportunities and challenges.

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Management focus Member only

Beverly Landais suggests ten tips to build personal resilience.

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Marketing basics Member only

Ian Golding fits together the pieces to enable you to embed client centricity into your firm.

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Network Member only

Of all the social media sites, LI had remained relatively unchanged and was considered by many to be a little old fashioned.

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Opinion Member only

Paul English discusses the age-old questions for professional services marketers: How do we create value? How do we demonstrate value? How do we justify our place in the world?

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Practice profile

In an economic climate when professional firms are doing well if they flatline, Scottish accountancy firm Scott-Moncrieff has set itself a growth target of about 10 per cent a year. Marketing Head Suzanne Chaudhry and Business Development Partner Gareth Magee explain their ambitions to Neasa MacErlean.

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Review Member only

Review of Heidi K. Gardner's new book.

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Technology Member only

In an extract from her new book, Adele Sweetwood explains why marketers are in the best position to use analytics to capture client insights.

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Viewpoint Member only

There has been a recent move away by firms employing PR agencies on monthly retainers to them managing their own PR in-house. Gill Low talks about her first year managing MacRoberts PR.

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Jun
2017
lcarus reboot Member only

2017 sees the irregular return of PM’s favourite anti-hero, a professional services marketer trying to avoid a mythical fate. This month, Icarus looks at the value of Values.

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