Articles from the current issue:

Careerwatch Member only

Liz Chappell looks at how you can enhance your career within BD and marketing in unpredictable times.

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Case study Member only

With more content than ever flooding the market, Andy Rowlands explores how to set yours apart.

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Jul
2017
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Tim Prizeman explains what PR newbies really need to know to ensure a successful first encounter with the media.

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Insight Member only

The General Data Protection Regulation is due to come into force across the UK and the EU in less than a year’s time. Michael Warren offers an overview of the regulation, and explains how marketers should prepare for its enactment.

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Leader

Client Experience Management (CEM) is all the rage.

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Management focus

Jo Emerson believes that a team is like a family; the more closely connected the members are the more likely they are to survive a crisis and pull together when it counts.

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Marketing basics Member only

David Ackert and Olivia Cowenhoven explain the benefits of one of the most effective business development training formats we’ve seen in the industry.

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Network Member only

Marketing and communications professionals can be ‘at risk of cybercrime’ individuals, so it’s increasingly important to understand the everyday risks, taking responsibility for avoiding them.

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Opinion Member only

Michelle Daniels discusses the best way to go about collaborating effectively with another firm’s marketing team.

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Practice profile

UK accountants Roffe Swayne are building worldwide connections from a small town in the countryside. Marketing Director Virginia Cook and Forensic Partner Kate Hart tell Neasa MacErlean about the firm’s aims and ambitions, ways and means.

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Viewpoint Member only

PwC’s launch of ‘Monday’ was one of the biggest laughing stocks in the history of the professions. But Nick Padmore believes we can learn from it’

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Viewpoint Member only

While business strategy is becoming increasingly digitised, Rosemary Beach looks at how marketing is being revolutionised by marketing technology developments.

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Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: you don't have to be a graphic designer to give your writing visual appeal.

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