Articles from the current issue:

Dec
2017
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Demonstrating ROI to partners and fee-earners can seem like mission impossible. But it’s more achievable than you might think according to Paul Richmond, Liz Whitaker and Peter Scoffham.

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Insight Member only

Do you want some honest and constructive feedback? Martin Griffiths suggest you need a critical friend.

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Leader

Should we be thinking more in terms of 'theme leadership'?

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Management focus Member only

Ben Kent on how to create and implement a robust strategic plan, adapted from the Professional Services Leadership Handbook.

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Marketing basics Member only

Keith Brookbank looks at ten ways brands get thought leadership wrong.

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Network

UK professional services is an incredibly successful world-class sector.

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Opinion Member only

From support function to trusted advisers – Kirsty Beggs looks at the evolution of the professional services marketing team.

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Practice profile

On the verge of a golden era for patent and trade mark attorneys, Dehns is deploying marketing skills in ways it has not done before. Neasa MacErlean interviews the Business Development and Marketing team — Olly Bonser, Claire Whittle and Crystal Hindocha.

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Research report Member only

Law vs. accountancy – James Noble asks, when it comes to new business enquiries, who’s winning and why?

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Review Member only

Review of a new book by Alex Shacklock.

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Technology Member only

Simon Washbrook provides his four steps to developing smarter email campaigns that add value to your readers and will increase your conversion rates dramatically.

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Viewpoint Member only

Hilary Gladwell outlines the client service highlights of this year’s Nisus research into the legal market.

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Dec
2017
Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: the way fee earners’ career details are presented needs more care and attention.

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