Articles from the current issue:

Conference report

Kim Tasso reports on this year’s PM Forum conference which discussed how to deliver a great client experience in the golden age of marketing.

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Nov
2016
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

It’s easy to build a website. It’s even easy to build a website for, with or at a professional services firm. However, as Kent Valentine explains, what’s not easy, is to build a ‘good’ website for, with or at a professional services firm.

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Insight Member only

First established in 1783 as an auction house, JLL is now a global powerhouse in the worldwide commercial real estate services market. Charles Doyle gives an insight into how the firm has built its brand platform.

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Insight Member only

Tara Burns discusses generating campaign and content ideas that stand out and sell.

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Insight Member only

As value means something different to every organisation, defining it is very difficult, especially, as Stacey Coote comments, when too many organisations define it by hourly rates and fixed fees.

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Leader

Most firms are very serious about their values and cultures, but many struggle to translate them into day-to-day behaviours.

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Management focus Member only

Empathy you might be aware of – as a personal skill in dealing with people and understanding what’s really going on for them. But, Nicole Bachmann asks, what does that mean in the context of an organisation? And how do you create an empathetic firm?

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Marketing basics Member only

At a time of increasing focus on ROI, Elizabeth Smith provides a guide to measuring content performance.

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Opinion Member only

Claire Marshall discusses the rise of the micro-niche professional.

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Practice profile

From its Liverpool office (one of 11 in the UK), law firm Weightmans challenges the traditional image of a national professional practice. Managing partner John Schorah and marketing director Sarah-Jane Howitt tell Neasa MacErlean how they are reshaping the business to deal with toughening market conditions.

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Nov
2016
Research report Member only

Tim Skipper looks at how a firm can determine its optimal marketing headcount.

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Nov
2016
Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: when making a pitch, is it better to appear before or after your competitors?

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