Articles from the current issue:

Careerwatch Member only

Big teams vs Single streams? Joy Douglas compares the two.

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Case study Member only

James Harley shares his experiences of a unified approach to marketing technology and how legacy tools and complex integrations are now a thing of the past.

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Apr
2018
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

The carrot or the stick? Emma Wheeler looks at the best way to get fee-earners involved in content-lead campaigns.

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Insight Member only

Greg Birmingham explains how he harnessed the enthusiasm of business development-savvy fee earning managers to create a network of BD champions.

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Leader

The term ‘weblog’ was coined in 1997 and today many law firms publish law blogs.

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Management focus Member only

Two years ago, research by Royal London predicted that some people born in the 1980s onwards will retire at the age of 81. Jokes of incontinence and zimmer frames aside, Laura Macdonald asks how exactly will our profession look in 2061?

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Marketing basics Member only

Soukias Jones Design is 20 years old. It’s done a fair amount of visual branding during this time. Grahame Jones takes a journey back to see how professional services’ branding has evolved.

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Network Member only

Driving, communicating – Andy Bounds explains why everyone’s worse than you.

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Opinion Member only

Chris Hunter looks at ways of adding personality and humour to business writing without losing the plot.

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Practice profile

Fieldfisher can lay claim to being one of the most successful European law firms. But Strategy & Marketing Director Katherine McPherson prefers to question than to assume that the future will be easy. She talks to Neasa MacErlean.

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Technology Member only

David Gilroy describes how to get the best out of Twitter.

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Viewpoint Member only

Jess Dodds explains how marketing skills can be used to manage difficult situations with senior stakeholders.

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Apr
2018
lcarus reboot Member only

There’s no getting out it – we all have to take The Test.

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