Articles from the current issue:

Conference report

Kim Tasso reports on this year’s PM Forum conference where delegates met up to discuss creating advantage in a competitive environment.

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Nov
2017
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Geoff Dodds looks at how to create the kind of positive culture that can lead to an inspirational brand.

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Insight Member only

Many firms as developing innovative ways of capturing client feedback. Rather than waiting until after delivery, Stuart Dodds believes feedback should start at the point of pricing a project.

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Leader

Whilst running a BD programme recently the conversation turned to the need for an increased focus on marketing and improvement from the marketing teams.

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Management focus Member only

In this extract from her latest book, 'In Your Creative Element', Claire Bridges focuses on two of many tools for finding new ideas.

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Marketing basics Member only

Mark Vigil looks at how to make social media work for your firm.

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Network Member only

Every brand nowadays seems to be jumping on the band wagon of content marketing.

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Opinion Member only

Sebastian Fox looks at how you can maximise the success of business development coaching.

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Practice profile

Marketing can mean far more than client relationships — as dramatic developments at the London Bar are now showing. Luke Parsons QC, Head of Quadrant Chambers, talks to Neasa MacErlean, along with Sarah Longden, Business Development Director, and Peter Blair, Chief Operating Officer.

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Research report Member only

Dan Healy discusses how research shows that firms may be focused on developing strategies for their clients but they are neglecting their own strategic considerations.

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Review Member only

This book should be called 'How to win at running a service in the 21st century'.

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Viewpoint Member only

Gill Laing explains how corporate reputation management can positively impact the cost of attracting and retaining best talent.

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lcarus reboot Member only

2017 sees the irregular return of PM’s favourite anti-hero, a professional services marketer trying to avoid a mythical fate. This month, Icarus looks at tricky subject of client service reviews.

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