Articles from the current issue:

Careerwatch Member only

If you want to be in demand, says Mark Harris, then you need to show your worth

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Dec
2016
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Tim Collins looks at marketing on a budget and shares the lessons he’s learnt over his career, including 16 years as practice director of a barristers chambers.

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Insight Member only

As value means something different to every organisation, defining it is very difficult, especially, as Stacey Coote comments, when too many organisations define it by hourly rates and fixed fees.

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Leader

So often in life it’s the small things and the small touches that matter most.

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Management focus Member only

In an extract from his latest book, Technology vs Humanity, Gerd Leonhard looks at the coming clash between man and machine.

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Marketing basics Member only

PR is dead. Long live PR but, Kathryn Hobbs comments, just not as fee earners generally understand it.

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Network Member only

The pace of change is accelerating, at a rate of knots.

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Opinion Member only

Does politics have something to teach us about shaping an authentic brand? Geoff Dodds looks at recent events.

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Practice profile

Daryl Atkinson, Marketing Director at UK-based law firm Charles Russell Speechlys, is clear about the one central issue behind his team’s work. He talks strategy and other subjects to Neasa MacErlean.

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Review Member only

A review of Adele Sweetwood's new book

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Sales talk Member only

Whether it’s all in the name or whether engagement is key, Hilary Broadley believes that there is still a role for this this multi-layered and multi-faceted sales activity.

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Viewpoint Member only

Good content marketing must be original, relevant to the audience and provoke a response – and it should encourage sales. Lauren Greatorex explains.

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Dec
2016
Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: United we stand

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