Articles from the current issue:

Careerwatch Member only

David Bittiner discusses Green Tomato Ketchup and how to avoid being a brand failure.

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Case study

Louise Field and Nancy Elliot explain how the need for a refocus of the legal PA role and a higher demand for Client Relationship Executives created an award-winning programme.

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Oct
2017
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Sue Bramall provides a no-bull guide to AI for professional services marketing.

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Insight Member only

At a time when professional services firms are striving for sustainable profitable growth, Daniel Pembroke looks at pricing and asks: “Where does pricing sit alongside other drivers for profit?”

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Leader

A lot of people are talking about ‘digital’, but many think that updating their LinkedIn profile will be enough.

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Oct
2017
Management focus Member only

Do you recognise the role emotions play in daily office life? Jan Hills believes the more we understand our emotions, the more we can control them.

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Marketing basics Member only

Lee Frederikson answers the top 10 research questions that can drive growth and profitability.

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Network Member only

Ten years’ or 200 years’ service, depending on your industry, are achievements in their own right.

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Opinion Member only

Simon Morrissey answers members’ burning questions about GDPR – the hot topic taking over from Brexit in every marketing department.

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Practice profile

As the UK’s business community prepares to leave the EU, opportunities continue to flourish in its wealthiest zone, according to Tom Govan, Marketing and Communications Director, of accountancy firm Wilkins Kennedy. He talks to Neasa MacErlean.

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Oct
2017
Research report Member only

Gus Sellitto and Bethaney Hallifax take the pulse of reputation management in the professions.

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Review Member only

Review of the new book by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner.

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Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: what is the point of PowerPoint?

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