Open to all
Members only
The PM Forum held its first annual conference in London last month discussing the topic of helping fee earners develop and retain business. Carolyn Bointon and Tamsin Edwards report.
pm October 1996, Carolyn Bointon (Freeth Cartwright LLP), Tamsin Edwards
Since joining the PM Forum three years ago, Robbie Book, of Carter Backer Winter, has regularly represented the smallest firm at most meetings, and has always been sure that the problems in a ten-partner firm were the same as those for his counterparts in
pm October 2004, Robbie Book (Carter Backer Winter)
On 10 September, the PM Forum welcomed 150 professional services marketers and managing partners to London for its Annual Conference. Claire Hatton, Business Recovery Group Marketing Manager at Numerica, reports.
pm October 2003, Claire Hatton (Vantis)
Report on the PM Forum Conference 2001
pm October 2001, Lisa Lambourn
The third annual PM Forum conference, held in London, tackled the dilemma facing many professional service marketers: how to differentiate your firm from the competition. Maybe it's all in the X-factor...
pm October 1998, Cindy Godwin (Littlejohn)
Canadian law firm Aird & Berlis LLP is going into areas of marketing that many other professionals still consider out of bounds. Marketing director Marla McAlpine talks to Neasa MacErlean about the firm’s work on TV, its sponsoring of athletes, LinkedIn a
pm March 2009, Neasa MacErlean
An organisation’s identity is unique and is formed by many things including its history, beliefs, philosophy and its people.
pm July 2008
Before we discuss the differences, it is worth understanding why the differences matter. Isn’t ‘business development’ just another word for ‘marketing’ which lawyers are more likely to tolerate and spend money on?
pm September 2003, Fiona Spiers (Weil Gotshal & Manges LLP)
Measuring marketing effectiveness is a key success factor but it is currently also a major challenge for professional services firms. Bob Weare gives some ideas on how to meet the challenge.
pm May 2003, Bob Weare
Professional services marketing has truly come into its own.
pm May 2004, Jean Caragher (Capstone Marketing Inc.)