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PM Forum recommends

Professional marketing magazine regularly reviews books which we think will help marketers in the professions.



pm book of the month

The Back of the Napkin

Dan Roam - Portfolio £15.99/$24.95

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Have you read a book which you think should be reviewed by pm? Let us know

Previous pm recommendations:


The Expert’s Edge

Ken Lizotte - McGraw Hill £12.99/$22.95

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Can we start again?

Daryl Scott - Management Books 2000 £14.99

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Smarter Selling

Keith Dugdale and David Lambert – Prentice Hall - £14.99/$25.06

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Strategy and the Fat Smoker

David Maister's – The Spangle Press - £15.05

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Malcolm McDonald on Marketing Planning

Malcolm McDonald – Kogan Page - £12.99

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Market Research – Best Practice

Edited by Peter Mouncey and Frank Wimmer
– Wiley - £50.00

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Growing your client base

Paul Denvir and Kevin Walker – PACE Partnership £28.99

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Scenarios in marketing

Edited by Gill Ringland and Laurie Young – Wiley £24.99

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Hypnotic Writing

Joe Vitale – Wiley - £13.99/US$19.95/C$23.99

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Winning Business in the Property Sector

Patrick Forsyth – EG Books £18.00

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The Big Moo

Edited by Seth Godin – Penguin £12.99

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“I hate networking!”

Will Kintish – JAM Publications £12.99

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How to Write a Marketing Plan

John Westwood – £6.11

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How to Write the Perfect Press Release

Peter Bartram – Helping Hand Books £12.95

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How to Craft Successful Business Presentations
and Effective Public Speaking

Patrick Forsyth – £6.59

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Media Relations in Property

Graham Norwood and Kim Tasso – EG Books £20.00

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The Mind Gym: Give me time

Time Warner books -  £12.99

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The Employer Brand

Simon Barrow and Richard Mosley - Wiley  £29.95

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Effective Internal Communications

Lyn Smith with Pamela Mounter - Kogan Page £16.99

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Marketing the Professional Services Firm

Laurie Young - Wylie £26.99

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Why business people speak like idiots

Brian Fugere, Chelsea Hardaway and Jon Warshawsky - Free Press £12.99 each

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How come your Brand isn't working hard enough?How come you don't have an E-Business Strategy?
How come your Marketing plans aren't working?How come you can't indentify your key customers?
Click on the covers to purchase from Amazon

How Come ... series

Kogan Page £7.99 each

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Raving Fans!

Ken Blanchard and Sheldon Bowles - Harper Collins £6.99

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Marketing - A complete guide in pictures

Malcolm McDonald and Peter Morris - Elsevier Butterowrth £14.95

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The Mind Gym - Wake your mind up

Time Warner £12.99

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Marketing - Essential principals, new realities

Jonathan Groucutt, Peter Leadley and Patrick Forsyth – Kogan Page £27.50

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Client at the Core

Bruce Marcus and August Aquila – Wiley & Sons £30.95

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Mastering Public Relations

Anthony Davis – Palgrave Macmillan £15.99

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The Knowledge Activist's Handbook

Victor Newman – Capstone £16.99

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Connective Selling

John Timperley – Capstone £16.99

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The New Marketing

Malcolm McDonald and Hugh Wilson – Butterworth-Heinemann £21.99

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The New Marketing

Coaching for Performance

John Whitmore – Nicholas Brealey Publishing Ltd £12.99

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Everything you should know about Public Relations

Anthony Davis – Kogan Page £17.99

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Marketing & Selling Professional Services

Patrick Forsyth – Kogan Page £30.00

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Creating New Clients

Kevin Walker, Cliff Ferguson and Paul Denvir – Thomson £25.00

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Let’s Get Real or Let’s Not Play

Mahan Khalsa – Franklin Covey $19.95

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Network your way to Success

John Timperley – Piatkus £10.99

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Internet Marketing

Edited by Nicola Webb – The Law Society £39.95

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Media Relations for Lawyers

Sue Stapely - The Law Society £39.95

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Marketing Insights from A to Z
- 80 concepts every manager needs to know

Philip Kotler - John Wiley & Sons £17.50

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Persuasive Business Writing

Patrick Forsyth – How to Books £7.99

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Dynamic Practice Development:
Selling Skills and Techniques for the Professions

Kim Tasso - Thorogood £29.99

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Developing Knowledge-Based Client Relationships

Ross Dawson - Butterworth Heinemann £18.95

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True Professionalism

David Maister - The Free Press E-book £7.35

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The McKinsey Way

Ethan M Rasiel - McGraw Hill $21.95

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The Committed Enterprise

Hugh Davidson - Butterworth Heinemann $29.99

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Barefoot on Broken Glass

John Timperley - Capstone £12.99

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Managing Key Clients

Kevin Walker with Paul Denvir and Cliff Ferguson - Thomson Learning £25.00

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Managing the Professional Service Firm

David H Maister - The Free Press £14.99

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