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PM Forum recommends

Professional marketing magazine regularly reviews books which we think will help marketers in the professions.



pm book of the month

Professional Services Marketing Handbook

Edited by Nigel Clark with Charles Nixon - Kogan Page £26.99

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Have you read a book which you think should be reviewed by pm? Let us know

Previous pm recommendations:


The New Successful Large Account Management

Robert B Miller and Stephen E Heiman with Tad Tuleja -
Kogan Page £24.99

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Top Dog – Impress and influence everyone you meet

Andy Bounds & Richard Ruttle - Wiley £10.99

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Effective Client Management in Professional Services

Jack Berkovi - Gower £80.00

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The Communication Book

Emma Ledden - Pearson £12.99

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The Small Big

Steve J Martin, Noah J Goldstein and Robert B Cialdini -
Profile Books £11.99/$28.00

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Say it & Solve it

Karl James - Pearson £10.99/$29.99

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Business Networking:
The Survival Guide

Will Kintish - Pearson £12.99/$29.99

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Crisis, Issues and Reputation Management

Andrew Griffin – Kogan Page £24.99/$39.95

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The Social Media MBA – Guide to ROI

Christer Holloman – Wiley £19.99/$32.95

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Rainmakers and Trailblazers

Kim Tasso – Worldwide Legal Research £175.00

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Rainmakers and Trailblazers 

The Presentation Book

Emma Ledden – Pearson £12.99/$14.50

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Essential Law for Marketers – 2nd Edition

Ardi Kolah – Kogan Page £19.99/$39.95

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Pricing for Profit

Peter Hill – Kogan Page £29.99/$34.95

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The Highly Effective Marketing Plan

Peter Knight – Prentice Hall £12.99/$29.99

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The Complete Marketer

Malcolm McDonald & Mike Meldrum – Kogan Page £19.99/$29.95

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Valuable Content Marketing

Sonja Jefferson and Sharon Tanton – Kogan Page £19.99/$29.95

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The Marketing Director’s Handbook

The Marketing Director’s Handbook

Tim Arnold and Guy Tomlinson – The Marketing Directors Ltd £49.99

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Share This

Wiley – CIPR £16.99

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The Snowball Effect

Andy Bounds – Wiley £12.99

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The Icarus Deception

Seth Godin – Portfolio Penguin £12.99/$24.95

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Good Strategy, Bad Strategy

Richard Rumelt – Profile Books £9.99/$28.00

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Avoiding Extinction:
Reimagining Legal Services for the 21st Century

Mitchell Kowalski – American Bar Association $89.95

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Mastering story, community & influence

Jay Oatway – Wiley £16.99/$27.95

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Reinventing Professional Services

Ari Kaplan – Wiley £19.99/$29.95

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Whale Hunting

Tom Searcy & Barbara Weaver Smith – Wiley £16.99/$24.95

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How to be great at the stuff you hate

Nick Davies – Capstone £12.99/$20.95

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Professional Services Marketing 3.0

Bruce Marcus – Bay Street Group £60.95/$97.50

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The Marketer's Handbook

Laurie Young – Wiley £39.99/$75.00

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Poke the Box

Seth Godin – The Domino Project £7.99/$7.95

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The Marketing Century

Edited by Jeremy Kourdi – Wiley £19.99/$34.95

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Marketing Accountability

Malcolm McDonald and Peter Mouncey –
Kogan Page £19.99/$29.95

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Marketing Technology as a Service

Laurie Young & Bev Burgess – Wiley £34.99/$52.00

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Client Science

Rachel Killeen –
Institute of Chartered Accountants in Ireland £27.00

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Marketing 3.0

Philip Kotler, Hermawan Kartajaya and Iwan Setiawan –
Wiley £16.99/$24.95

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The Facebook Era

Clara Shih – Prentice Hall £17.99/$24.99

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Flip the Funnel

Joseph Jaffe – Wiley £19.99/$29.95

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The Referral Engine

John Jantsch – Portfolio £17.98/$25.95

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Marketing & selling professional services
- in Architecture & Construction

Basil Sawczuk – Wiley-Blackwell £42.50/$72.99

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Professional Services Marketing

Mike Schultz & John E. Doerr – Wiley £18.99/$27.95

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Inbound Marketing

Brian Halligan and Dharmesh Shah – Wiley £16.99/$24.95

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The Integration Imperative

Suzanne Lowe – Professional Services Books £13.25/$29.95

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The End of Lawyers?

Richard Susskind - Oxford University Press £24.99/$50.00

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Growing your Property Partnership

Kim Tasso – EG Books £29.99/$42.95

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The Marketing Gurus

Edited by Chris Murray – Atlantic Books - £12.99/$14.97

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Services Marketing – Text and Cases

Steve Baron,Kim Harris and Toni Hilton – Palgrave Macmillan - £34.99

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The Mind Gym – Relationships

The Mind Gym – Sphere £12.99

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The Back of the Napkin

Dan Roam - Portfolio £15.99/$24.95

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The Expert’s Edge

Ken Lizotte - McGraw Hill £12.99/$22.95

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Can we start again?

Daryl Scott - Management Books 2000 £14.99

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Smarter Selling

Keith Dugdale and David Lambert – Prentice Hall - £14.99/$25.06

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Strategy and the Fat Smoker

David Maister's – The Spangle Press - £15.05

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Malcolm McDonald on Marketing Planning

Malcolm McDonald – Kogan Page - £12.99

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Market Research – Best Practice

Edited by Peter Mouncey and Frank Wimmer
– Wiley - £50.00

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Growing your client base

Paul Denvir and Kevin Walker – PACE Partnership £28.99

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Scenarios in marketing

Edited by Gill Ringland and Laurie Young – Wiley £24.99

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Hypnotic Writing

Joe Vitale – Wiley - £13.99/US$19.95/C$23.99

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Winning Business in the Property Sector

Patrick Forsyth – EG Books £18.00

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The Big Moo

Edited by Seth Godin – Penguin £12.99

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How to Write a Marketing Plan

John Westwood – £6.11

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How to Write the Perfect Press Release

Peter Bartram – Helping Hand Books £12.95

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How to Craft Successful Business Presentations
and Effective Public Speaking

Patrick Forsyth – £6.59

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Media Relations in Property

Graham Norwood and Kim Tasso – EG Books £20.00

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The Mind Gym: Give me time

Time Warner books -  £12.99

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The Employer Brand

Simon Barrow and Richard Mosley - Wiley  £29.95

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Effective Internal Communications

Lyn Smith with Pamela Mounter - Kogan Page £16.99

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Marketing the Professional Services Firm

Laurie Young - Wylie £26.99

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Why business people speak like idiots

Brian Fugere, Chelsea Hardaway and Jon Warshawsky - Free Press £12.99 each

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How come your Brand isn't working hard enough?How come you don't have an E-Business Strategy?
How come your Marketing plans aren't working?How come you can't indentify your key customers?
Click on the covers to purchase from Amazon

How Come ... series

Kogan Page £7.99 each

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Raving Fans!

Ken Blanchard and Sheldon Bowles - Harper Collins £6.99

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Marketing - A complete guide in pictures

Malcolm McDonald and Peter Morris - Elsevier Butterowrth £14.95

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The Mind Gym - Wake your mind up

Time Warner £12.99

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Marketing - Essential principals, new realities

Jonathan Groucutt, Peter Leadley and Patrick Forsyth – Kogan Page £27.50

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Client at the Core

Bruce Marcus and August Aquila – Wiley & Sons £30.95

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Mastering Public Relations

Anthony Davis – Palgrave Macmillan £15.99

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The Knowledge Activist's Handbook

Victor Newman – Capstone £16.99

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Connective Selling

John Timperley – Capstone £16.99

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The New Marketing

Malcolm McDonald and Hugh Wilson – Butterworth-Heinemann £21.99

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The New Marketing

Coaching for Performance

John Whitmore – Nicholas Brealey Publishing Ltd £12.99

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Everything you should know about Public Relations

Anthony Davis – Kogan Page £17.99

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Marketing & Selling Professional Services

Patrick Forsyth – Kogan Page £30.00

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Creating New Clients

Kevin Walker, Cliff Ferguson and Paul Denvir – Thomson £25.00

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Let’s Get Real or Let’s Not Play

Mahan Khalsa – Franklin Covey $19.95

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Network your way to Success

John Timperley – Piatkus £10.99

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Internet Marketing

Edited by Nicola Webb – The Law Society £39.95

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Media Relations for Lawyers

Sue Stapely - The Law Society £39.95

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Marketing Insights from A to Z
- 80 concepts every manager needs to know

Philip Kotler - John Wiley & Sons £17.50

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Persuasive Business Writing

Patrick Forsyth – How to Books £7.99

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Dynamic Practice Development:
Selling Skills and Techniques for the Professions

Kim Tasso - Thorogood £29.99

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Developing Knowledge-Based Client Relationships

Ross Dawson - Butterworth Heinemann £18.95

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True Professionalism

David Maister - The Free Press E-book £7.35

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The McKinsey Way

Ethan M Rasiel - McGraw Hill $21.95

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The Committed Enterprise

Hugh Davidson - Butterworth Heinemann $29.99

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Barefoot on Broken Glass

John Timperley - Capstone £12.99

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Managing Key Clients

Kevin Walker with Paul Denvir and Cliff Ferguson - Thomson Learning £25.00

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Managing the Professional Service Firm

David H Maister - The Free Press £14.99

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