Current Issue


November 2014
Volume 22 Issue 4

Open to allarticle is open to all

Members onlyarticle is restricted to members

Keeping focused

With such a focus on digital and online in the last few of years, it is easy to forget that marketing and business development in professional services firms are much wider in their application.

pm November 2014, Amie Hanley (RSM Farrell Grant Sparks)

Global Village
On the move…

Appointments, promotions and departures.

pm November 2014, Nadia Cristina (Practice Management International LLP)

Opinion
Seeing marketing through a new lens

Caz Baynes looks at how the professions can learn about marketing and CSR from a camera manufacturer.

pm November 2014, Caroline Baynes (Gowlings)

Network
Seeing red in corporate blue

Bob Mytton looks at colour in the professions.

pm November 2014, Bob Mytton (Mytton Williams)

Insight
Achieving world class client engagement

Professional services has its fair share of providers who claim to be ‘client centric’ but, asks Jim Thomas, are they really?

pm November 2014, Jim Thomas (PDW Group)

Careerwatch
Is your firm doing its best to keep you?

Everyone deserves to be valued by their employer. But, asks Mark Harris, what happens when you’re not?

pm November 2014, Mark Harris (Morgan Hunt)

Case study
The gold standard in social media

Harper Macleod picked up the award for Most Innovative Use of Social Media at the 2014 Managing Partners’ Forum Awards for Management Excellence, in relation to its role as Legal Advisers to the 2014 Commonwealth Games. Gordon Struthers explains the strategy behind their approach to social media.

pm November 2014, Gordon Struthers (Harper Macleod LLP)

Viewpoint
Understand the people

In part four of our series ‘the seven habits of a commercial adviser’ Ben Kent and Adrian Furner discuss how relationships drive business success.

pm November 2014, Ben Kent (Meridian West), Adrian Furner (Meridian West)

Review
Say it & Solve it

Review of Karl James' latest book.

pm November 2014, John de Forte (de Forte Associaties)

Practice profile
print friendly
Keep the cameras rolling

It is the biggest media law practice in the UK and its income rose 22 per cent last year – but few people outside the sector know about Wiggin. CEO, John Banister, and BD & marketing head, Emma Massingham, invite Neasa MacErlean back stage.

pm November 2014, Neasa MacErlean

Conference report
Innovative ideas to grow your firm

Kim Tasso reports on the 13th Annual PM?Forum conference, held in London last month – can small changes add up to large gains?

pm November 2014, Kim Tasso (RedStarKim Ltd)

How to ...
Win clients with neuroscience

Jan Hills looks at how understanding the brain can help you and your firm connect with clients.

pm November 2014, Jan Hills (Head Heart + Brain)

Training File
Make it work and make it count

David Ackert and Gabriel Byberg discuss how firms can put in place successful business development training.

pm November 2014, Gabriel Byberg, David Ackert (The Ackert Advisory)

Marketing basics
Culture eats strategy for breakfast

Geoff Dodds discusses the importance of culture to professional services brands, how to measure it and what to do about it.

pm November 2014, Geoff Dodds

Second opinion
The fear of forgetting

John de Forte takes a sideways look at the world of professional services marketing. This month: public speakers’ fear of amnesia drives them towards some dreadfully bad habits.

pm November 2014, John de Forte (de Forte Associaties)


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