The PM Forum is a 4,000 strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide.

This magazine was launched in 1993 – a time of recession when marketers were a novelty for most professional firms and the first people to be made redundant in tough times.

pm December 2008, Richard Chaplin (Practice Management International LLP)

Appointments, promotions and departures.

pm December 2008, Nadia Cristina (Practice Management International LLP)

Earlier this year, Acritas conducted its Sharp Legal Brands study, and the message from buyers was clear: they expect better value and increased cost pressure over the next 12 months.

pm December 2008, Jo Summers (Acritas)

Bruce Marcus looks at what product marketers can teach the professions.

pm December 2008, Bruce Marcus (The Marcus Letter)

Wilbur Swan looks at how social networking helps professional services firms succeed.

pm December 2008, Wilbur Swan (Contact Networks)

The Forum in Manchester heard from Matthew Johnson, chairman and Martin Chapman Fromm, head of design, of Mando Group on how professional services firms can better embrace the opportunities that Web 2.0 has to offer.

pm December 2008, Scott Hadden (Aaron & Partners)

Marketers from firms of all shapes and sizes crowded into Freshfields’ basement seminar room to hear Chambers Editor, Rieta Ghosh, talk about how to make the most of directories.

pm December 2008, Sukhjit Sandhu (DLA Piper UK LLP)

David Eaton-Jones of Act4 business consultancy spoke to the South West Forum on the issue of pricing.

pm December 2008, Nicola Webb (Implementor)

Jonathan Preston gives readers an insight into the rebranding of law firm Martineau, which confirmed to clients and employees that it is a firm with strong ideas, a strong personality and a brand to match.

pm December 2008, Jonathan Preston (Martineau)

By educating a managing partner to understand how to use their marketing team and support their integration with the practice groups, marketers can increase their effectiveness.

pm December 2008, Daryll Cahill (RMIT), Louise Robinson (Deloitte)

Chinese professional services firms are gearing themselves up to expand into the rest of the world. Zhonglun W&D is the first (and only) Chinese law firm to set up in London so far. Its managing partner Haibin Xue talks to Neasa MacErlean.

pm December 2008, Neasa MacErlean

June Smallwood-Rose explores why you should measure client satisfaction and sets out what to consider when setting up a feedback system.

pm December 2008, June Smallwood-Rose

The PM Forum conducted its annual salary survey of marketers in the professions worldwide with 682 responces – a 43% increase on 2007.

pm December 2008, Richard Chaplin (Practice Management International LLP)

The optimisation of pricing strategy is as important as the management of costs and the growth of new business. Because most professional firms have never done it, rigorous price optimisation has emerged as an important source of competitive advantage and

pm December 2008, Per Sjofors

Bernard Savage looks at the psychology of selling and how this can help the professions.

pm December 2008, Bernard Savage (Size 10 1/2 Boots Ltd)

John de Forte takes a sideways look at the world of professional services marketing.

pm December 2008, John de Forte (Proposal Training Ltd)