Current Issue

September 2014
Volume 22 Issue 2

Open to allarticle is open to all

Members onlyarticle is restricted to members

Shift the paradigm when recruiting

Having recruited marketers for over 10 years, Dan Kondras has seen a major shift.

pm September 2014, Dan Kondras

Global Village
On the move…

Appointments, promotions and departures.

pm September 2014, Nadia Cristina (Practice Management International LLP)

print friendly
Planning to influence culture changes

David Nelson looks at how the culture of your firm is impacting on the success of business development and marketing.

pm September 2014, David Nelson (Moore Stephens)

Graphs: weapons of mass distraction?

 Jon Moon explores some of the many myths of graphs.

pm September 2014, Jon Moon

Maximising ROI in marketing

Tim Dixon-Phillip discusses the impact of client experience on marketing Return on Investment.

pm September 2014, Tim Dixon-Phillip

The psychology of success

Shona Rowan asks: Is your mind-set helping maximise your results?

pm September 2014, Shona Rowan

Case study
Building strong brands from the inside out…

CBRE’s EMEA business this year won the MPF ‘Best Community Engagement’ award for its corporate responsibility programme. Ashley Sweetland discusses how the firm is helping to build a better future for children, and mobilising diverse teams in the process.

pm September 2014, Ashley Sweetland (CBRE)

Commercial understanding

In the second of a series of articles, Ben Kent and Adrian Furner discuss how advisers can better understand the context of their clients’ businesses.

pm September 2014, Ben Kent (Meridian West), Adrian Furner (Meridian West)

Business Networking

Will Kintish's new book reviewed.

pm September 2014, Kim Tasso (RedStarKim Ltd)

Practice profile
print friendly
Realism: an internal hallmark

UK accountancy firm Chantrey Vellacott thinks it spends twice the industry average on marketing and that it is getting the results to prove it. The leading figures in the marketing team, including managing partner Mike Tovey, tell Neasa MacErlean about a tough market and the business’s recent change of approach which, they believe, strengthened the practice’s long-term prospects.

pm September 2014, Neasa MacErlean

Management focus
Big data… big ideas…

Big data seems to be all the rage these days. You can’t pick up a business publication without stumbling across an article that is selling its virtues. But Ian Powell asks: is it the ‘holy grail for the professions?

pm September 2014, Ian Powell (Irwin Mitchell)

How to ...
Fit BD into a fee earner’s hectic day

Are your fee-earners too busy to do any business development? Mike Ames has some simple suggestions that can enable the firm to achieve some impressive results with limited time.

pm September 2014, Mike Ames

Everyone’s a designer these days

Simon Morton looks at the danger of letting the genie out of the bottle.

pm September 2014, Simon Morton

Marketing basics
Client engagement

The aim of the key client plan is to help maximise the value of the relationship to both sides. Paul Denvir provides a guide to making clients really want to work with your firm.

pm September 2014, Paul Denvir (The PACE Partners LLP)

Second opinion
Why incumbents lose

John de Fort takes a sideways look at the world of professional services marketing. This month: the obstacles advisers face when bidding for reappointment to a contract.

pm September 2014, John de Forte (de Forte Associaties)

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