Current Issue


April 2015
Volume 22 Issue 8

Open to allarticle is open to all

Members onlyarticle is restricted to members

The compelling case for mobile marketing

If a compelling reason were needed for firms to create effective mobile websites, it arrived in January. That is when Google started sending messages to web operators to “fix mobile usability issues.”

pm April 2015, Larry Bodine (Larry Bodine Marketing)

Global Village
On the move

Appointments, promotions and departures.

pm April 2015, Nadia Cristina (PM Forum)

Opinion
Brand differentiation

Stephen Quinn believes that professional services and B2B firms can create outstanding advertising and branding campaigns. They just need to think more like a consumer brand.

pm April 2015, Stephen Quinn (Atomic)

Network
Attracting quality talent

The employer brand has evolved and its proven ability to deliver tangible commercial success and attract quality talent means it’s becoming front of mind with CEOs and leadership teams.

pm April 2015, Fiona Burnett (Emperor)

Insight
Telling stories by video

Simon Baker looks at how other B2B marketers use corporate storytelling videos and what the professions can learn from them.

pm April 2015, Simon Baker (ITN Productions)

Careerwatch
print friendly
Hitting the right remuneration notes

With revenue in many professional services firms having increased since the end of the recession, Frosso Miltiadou asks why marketers are not benefiting.

pm April 2015, Frosso Militiadou (Anthem Consulting)

Case study
Agile, responsive, engaging

Simon Rusling believes that Barnett Waddingham’s new website creates the right first impressions and provides an inspirational catalyst for future marketing communications.

pm April 2015, Simon Rusling (Barnett Waddingham)

Viewpoint
Local and global: the challenges

Philip Kovacevic asks what kind of marketing and business development structure are you working in, and why?

pm April 2015, Philip Kovacevic (Dentons)

Practice profile
print friendly
Slowing down is not an option

Herbert Smith Freehills is one of the top 15 law firms in the world, partly thanks to a strong reputation in corporate and disputes. Owen Williams, a London-based head in their Business Development and Marketing function, tells Neasa MacErlean about the ways in which he and the team is driving change.

pm April 2015, Neasa MacErlean

Management focus
Breaking through to the next level of leadership

Luan de Burgh has some wise words for those who are keen to break through to the next level of leadership, and want to know what kind of behaviours to adopt (and avoid) in order to get there.

pm April 2015, Luan de Burgh (The de Burgh Group)

How to ...
Achieve firmwide cross-selling

Nicola Webb believes it is possible for a firm to achieve the holy grail of a co-ordinated, firm-wide approach to cross-selling.

pm April 2015, Nicola Webb (Conscious Consulting)

Marketing basics
The social media landscape

Chris Hunter discusses how social media is shaping the marketing landscape.

pm April 2015, Chris Hunter (rhw Solicitors LLP)

Technology
Test driving the digital professional firm

How are firms meeting changing client expectations through their websites? Steve Smith and Tim Reed discuss some key challenges for firms based on recent research.

pm April 2015, Steve Smith (Equal to 3), Tim Reed (Equal to 3)

Second opinion
Five ways to write less

John de Forte takes a sideways look at the world of professional services marketing. This month: why we tend to write more than we need to.

pm April 2015, John de Forte (de Forte Associaties)


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