The professional body dedicated to raising the standards and enhancing the credibility of marketers working in the professions

If I could give one piece of advice to a new marketing manager, it would be to get out of the marketing bunker and walk the floor.

pm May 2013, Hilary Campton (V Formation Ltd)

Appointments, promotions and departures.

pm May 2013, Nadia Cristina (Practice Management International LLP)

As firms become more and more alike, the difference according to Robin Fielder is people. The only thing your competitors cannot copy is the relationships you have with your team and your clients.

pm May 2013, Robin Fielder

Professional services firms need to be able to use the written word effectively to sell their services.

pm May 2013, Paul O’Regan (Word of Mouth Communication)

Given the changes in consumer purchasing behaviour that have permeated the B2C and B2B sectors, Ardi Kolah believes that the professions can learn a lot from the airline industry.

pm May 2013, Ardi Kolah

PM Forum members were asked to complete our sixth annual online survey of marketing salaries in January 2013. 484 participated.

pm May 2013, Nadia Cristina (Practice Management International LLP)

A panel of speakers were used at a recent Forum event in Yorkshire to examine how to create value from collaborative relationships and business partnerships.

pm May 2013, Graham Munday

A recent piece of research, commissioned by Meridian West, the Financial Times and the Managing Partners’ Forum in 2012, took a look into the client/adviser relationship. The findings were the topic at the recent meeting in Nottingham led by Ben Kent of Meridian West.

pm May 2013, Sue Carr (V Formation Ltd)

Review of new book written by over 20 PR experts and academics during a series of summer workshops run by CIPR’s Social Media Panel.

pm May 2013, Kim Tasso (RedStarKim Ltd)

Martin Cooney was one of the first trainees at Arthur Cox to go to Mwandi in 2008 and returned again with trainee groups in 2009, 2010 and 2011 to work at the United Church of Zambia mission. He explains why the firm got involved and what the trainees gain from it.

pm May 2013, Martin Cooney (Arthur Cox)

It started from scratch just over a year ago, created fear in many rivals and now has a team in excess of 100. Riverview Law is a fixed fee legal business that is changing the way companies access legal services. Allan Archer, director of customer experiences, talks to Neasa MacErlean.

pm May 2013, Neasa MacErlean

According to Peter Rosenwald it’s hiding in the partners’ pipeline. He discusses how to speed up the conversion from prospect to client.

pm May 2013, Peter Rosenwald (Chartered Developments)

Michelle Daniels believes that, by viewing fee-earners as clients, marketing can gain their support. This can, in turn, help create more effective management of internal relationships.

pm May 2013, Michelle Daniels (Extended Thinking)

Andrew Hedley concludes his series on how firms can develop their planning skills by looking at planning at the next level.

pm May 2013, Andrew Hedley (Hedley Consulting)

How can busy female professionals re-engage with networking? Alison Spenceley has some ideas.

pm May 2013, Alison Spenceley (The Results Consultancy)

John de Forte takes a sideways look at the world of professional services marketing. This month: how will BD teams be affected if their firms introduce outside shareholders?

pm May 2013, John de Forte (Proposal Training Ltd)