Current Issue

November 2016
Volume 23 Issue 4

Open to allarticle is open to all

Members onlyarticle is restricted to members

Global Village
On the move…

Appointments, promotions and departures.

pm November 2015, Nadia Cristina (PM Forum)

Mind the gap

Andrew Shaylor believes that there is a growing gap between the ‘formal’ marketing of professional service firms and the actual ‘marketing’ that is undertaken to win work. In the first of two articles, he explores both the causes and the consequences.

pm November 2015, Andrew Shaylor

A most inconvenient truth

Marketing is too important to be left to the marketing department.

pm November 2015, David Brady (Vuture Group)

The new science of professional services marketing

Is professional services marketing an art or a science? Lee W. Frederiksen gives his view.

pm November 2015, Lee Frederiksen (Hinge)

A personal brand

If you are at the start of your marketing career Eileen Donaghey suggests you think carefully about how you come across in the workplace.

pm November 2015, Eileen Donaghey (Anthony Gold Solicitors)

Conference report
print friendly
Tomorrow’s World

Kim Tasso reports on the 20th annual PM?Forum conference which focused on the skills and perspectives needed to market the firm of 2020.

pm November 2015, Kim Tasso (RedStarKim Ltd)

Watching the detectives

Eleanor Windsor looks at how a firm can gain insight through competitive intelligence.

pm November 2015, Eleanor Windsor (LAC Group)

Practice profile
print friendly
Creative with ideas

UK actuary and consultant Barnett Waddingham is a firm that boomed in the downturn – so how is it faring in the recovery? Chief operating officer Jane Galvin and head of marketing Simon Rusling talk to Neasa MacErlean.

pm November 2015, Neasa MacErlean

Management focus
Transformation and transition

Mike Pounsford describes ways in which firms and their clients can navigate through turbulent times.

pm November 2015, Mike Pounsford (Couravel)

How to ...
Gain a few more hours in your day

Time is the only resource every one of us has the same amount of but how we make use of it is what counts. Rather than trying to manage ‘time’, Bryan Leslie wonders if we should learn to manage ourselves instead.

pm November 2015, Bryan Leslie (Abacus Coaching Ltd)

Marketing basics
Content confidence

Dominic Zammit discusses why growing your content confidence can boost your brand.

pm November 2015, Dominic Zammit (DAC Beachcroft)

Research report
Managing the one constant

Change agility remains a key characteristic of successful businesses, and transformation is now as likely to be driven by Head of Function as by Head of Firm. Grant Morffew and Graham Mitchell share their findings following a recent assessment of change capability in one arm of the sector.

pm November 2015, Graham Mitchell (Omada Consulting), Grant Morffew (Omada Consulting)

Second opinion
Know your enemy

John de Forte takes a sideways look at the world of professional services marketing. This month: professional firms need to take a close interest in their clients’ internal efficiency drives.

pm November 2015, John de Forte (de Forte Associaties)

Send email to PM Forum with questions or comments about this website. | Copyright © 2015 Practice Management International LLP