The professional body dedicated to raising the standards and enhancing the credibility of marketers working in the professions

I was lucky enough to find a copy of David Ogilvy’s masterpiece Confessions of an Advertising Man in my stocking this Christmas. If you haven’t read it, I suggest you borrow, download or buy a copy now.

pm February 2012, Sarah Reavley (Remark)

 Appointments, promotions and departures.

pm February 2012, Nadia Cristina (Practice Management International LLP)

One thing is for certain: the legal services sector is in the early stages of a seismic shift.

pm February 2012, Stephen Moss (Eaton Square)

In the midst of the current recession, which factors should professional practices consider in order to make their operations more streamlined and effective? Laurie Young discusses the options and what can be learnt from the experience of other industries.

pm February 2012, Laurie Young

Experienced in the development, scoping and project management of rebranding recently acquired companies both as the acquired and acquirer, Pamela Weeks, of engineering consultancy Grontmij, shares her observations on managing the process and avoiding the pitfalls.

pm February 2012, Pamela Weeks (Grontmij)

Richard Chaplin reports on the findings of the latest Managing Partners’ Forum Business Priorities Monitor. Well over 100 CEOs participate, including half of the UK’s Top 10 accountancy firms, and over 40% of the UK’s Top 100 law firms.

pm February 2012, Richard Chaplin (Practice Management International LLP)

How do others see us? Working with sister organisation the Managing Partners’ Forum, pm speaks to top managers in other disciplines to ask them how they relate to the marketing/BD function. This month, Mike Strong, EMEA head of property adviser CB Richard Ellis, talks to Neasa MacErlean.

pm February 2012, Neasa MacErlean

What do you get when you take a disused fire station, a Big Four firm and a charity for the homeless? No, it’s not a joke as PwC’s Linda Stevens explains.

pm February 2012, Linda Stevens (PricewaterhouseCoopers LLP)

Down the centre of the Buzzacott’s new offices runs a staircase that the partners designed as a concept themselves. It links the three floors where the firm’s 26 partners and 230 staff work, and it enables them to bump into each other on the steps. As a result, they talk far more to each other than if they met in the narrow, grey corridors of the old-style offices.

pm February 2012, Neasa MacErlean

Clients don’t only want more, for less, but they want firms to look at how they structure their businesses, use their fee earners and add value. Pip Queripel, of Mourant Ozannes, discusses the conception of the professional services super firm.

pm February 2012, Pip Queripel (Mourant Ozannes)

What does it mean to be a professional marketer? When faced with the task of justifying marketing spend and skills development, it’s important to be clear about the role of marketing and its benefit to the firm. Tracy Holotuk, of KPMG, explains.

pm February 2012, Tracy Holotuk (KPMG LLP)

Graham Archbold discusses the latest Nisus research report on how general counsel see private practice and what the future holds for legal services purchasing.

pm February 2012, Graham Archbold (Nisus Consulting)

Client feedback at PwC sits within marketing, communications & business development. The Forum in London heard that after an 18 month rebrand the PwC Experience encompasses both working at and working with PwC.

pm February 2012, Laura Bradley (Deloitte)

This was the question explored by Emily Buist, associate director of SPA (Steven Pearce Associates), who presented the findings of their latest research report to the Forum in Bristol.

pm February 2012, Jane Taylor (TLT)

Always told at school never to split your infinitives? Or never to begin a sentence with ‘and’, ‘but’ or ‘because’? Despite what those pedantic profs said, it’s time to liberate your writing from the stuffy rules of days gone by, says copywriter Jon Dixon.

pm February 2012, Jon Dixon (Wordsworks Ltd)

John de Forte takes a sideways look at the world of professional services marketing.

pm February 2012, John de Forte (Proposal Training Ltd)