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February 2015
Volume 22 Issue 6

Open to allarticle is open to all

Members onlyarticle is restricted to members

Activate, co-ordinate and propogate!

What does 'doing things differently' actually mean for us marketing and BD professionals in delivery roles?

pm February 2015, Anna Rushall (BDO)

Global Village
On the move

Appointments, promotions and departures.

pm February 2015, Nadia Cristina (PM Forum)

Opinion
print friendly
Humans buy services. Honest

Terri Lucas discusses how professional services can keep in mind what behavioural scientists have known for years – that whatever people buy, emotions play a key role in their decision making.

pm February 2015, Terri Lucas (Hymans Robertson)

Network
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PM Forum in the community

Repport on the PM Forum London event where members worked with the charity Children in Crisis.

pm February 2015, Laura Colgan (Children in Crisis)

Insight
Are you giving out or getting through?

Paul O’Regan offers his top tips on cutting through the background noise and connecting with your target audience.

pm February 2015, Paul O’Regan (Word of Mouth Communication)

Research report
Closing the gap

Helen Hammond summarises the findings of the recent Digital and Social Technologies in the Professions report.

pm February 2015, Helen Hammond (Elephant Creative Solutions)

Case study
Summer of sport

From the depths of winter, Robert Pinheiro looks back on how Withy King used a summer of sport to encourage staff to get engaged with their chosen charities – and with each other.

pm February 2015, Robert Pinheiro (Withy King)

Viewpoint
Create clarity not complexity

In part six of the series ‘The seven habits of a commercial adviser’ Ben Kent and Adrian Furner discuss the common pitfalls associated with solution building and how to avoid them.

pm February 2015, Ben Kent (Meridian West), Adrian Furner (Meridian West)

Review
The Communication Book

Review of Emma Leddden's new book.

pm February 2015, Samantha Bisson (Buzzacott LLP)

Practice profile
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A fresher, smarter perspective

UK-headquartered law firm RPC tells its new recruits to “rip up the rule book” – and it is certainly not afraid to follow that instruction in its own marketing either. Ed FitzGerald, head of brand and marketing services, and Jonathan Watmough, managing partner, talk to Neasa MacErlean.

pm February 2015, Neasa MacErlean

Research report
print friendly
2015: The year of the reenergised marketing function?

Alastair Beddow argues that results from the latest annual PM Forum/MPF and Meridian West marketing benchmark suggests marketers have both lots of reasons to be cheerful now and ambitious long-term plans.

pm February 2015, Alastair Beddow (Meridian West)

How to ...
Implement a successful social media strategy

At last year’s PM?Forum conference, Steve Phillip ran a workshop on LinkedIn and social media. Most who attended were experiencing a similar and therefore, common challenge – how they motivate others in their business to engage with social media. Here he looks at some solutions.

pm February 2015, Steve Phillip (Linked2Success)

Insight
Blurred lines – people, planet, profit

Robert Powell asks: if your firm were a person, what would you think of her or him?

pm February 2015, Robert Powell (Weil Gotshal & Manges LLP)

Marketing basics
What’s stopping you?

Carl Weston looks at how direct marketing can help win new clients – and build on existing relationships.

pm February 2015, Carl Weston (Flint Bishop)

Second opinion
How bright is your intelligence?

John de Forte takes a sideways look at the world of professional services marketing. This month: why competitor intelligence is likely to become an increasingly vital activity for many firms.

pm February 2015, John de Forte (de Forte Associaties)


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