Current Issue


Summer 2016
Volume 24 Issue 1

Open to allarticle is open to all

Members onlyarticle is restricted to members

There’s a real person behind that persona

As a marketer Kim Tasso always firmly believed that she was the client’s representative within the firm.

pm July 2016, Kim Tasso (RedStarKim Ltd)

Global Village
On the move…

Appointments, promotions and departures.

pm July 2016, Nadia Cristina (PM Forum)

Opinion
Winning business through storytelling

Sandra Davis explains how clear storytelling can improve your pitches and help you win more business.

pm July 2016, Sandra Davis (Bladonmore)

Network
Strangers, not clients, are your best referral option

Many professional services firms stridently cling to the belief that clients – both current and past – are their primary source for growth-driving referrals. Lee Frederiksen finds this faith in client referrals to be wrong. 

pm July 2016, Lee Frederiksen (Hinge)

Insight
Marketing: BDs helpmate and partner

Following their presentation to the PM?Forum earlier this year, John Moss and Paul Welling discuss how marketing can support business development in the real world.

pm July 2016, John Moss (JA Consulting), Paul Welling (JA Consulting)

Viewpoint
Investing in sales ability

Gary Williams explores how you can win more than your fair share of the ‘pie’.

pm July 2016, Gary Williams (Questas Consulting)

Case study
Encouraging openness

Alex McEvoy explains how Gate One’s Incubator model was created to support the creation, development and launch of successful start-up businesses, and won this year’s MPF Award for Best Leadership of Innovation.

pm July 2016, Alex McEvoy (Gate One)

Careerwatch
Who sits at the top table… And who sets the menu?

Paul Richmond explains how marketers can contribute more in the boardroom.

pm July 2016, Paul Richmond (theGrogroup)

Practice profile
print friendly
A small big firm

One of the fastest growing accountancy firms in the UK is predicting there will be major changes in its services over the next decade. Lubbock Fine’s managing and marketing partners talk to Neasa MacErlean about the effects that technology, international reach and relationships will play in a changing landscape.

pm July 2016, Neasa MacErlean

Management focus
Making and influencing good decisions

Jan Hills looks at the difference between how we think we make a decision and how we actually do.

pm July 2016, Jan Hills (Head Heart + Brain)

How to ...
PR in the digital age

In our digital times, Helen Scott and Rebecca Cary know that firms have nowhere to hide.

pm July 2016, Helen Scott (Infinite Spada), Rebecca Cary (Infinite Spada)

Research report
Best practice content marketing

Through a recent survey on content marketing Andrew Rogerson discovered that a lack of best practice hinders their effectiveness.

pm July 2016, Andrew Rogerson (Grist Ltd)

Marketing basics
Built around clients’ needs

Firm’s often claim that ‘we put the client at the heart of everything we do’. But do they? Hilary Gladwell investigates.

pm July 2016, Hilary Gladwell (Nisus Consulting)

Second opinion
The short life of the buzzword

John de Forte takes a sideways look at the world of professional services marketing. This month: phrases that suddenly boom in popularity can just as quickly become passé.

pm July 2016, John de Forte (de Forte Associaties)


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