Current Issue cover

Current Issue


September 2010
Volume 18 Issue 2

Open to allarticle is open to all

Members onlyarticle is restricted to members

Building your professional advantage

As professionals in the field of marketing, do we practice what we preach?

pm September 2010, Tracy Holotuk (KPMG LLP)

Global Village
Marketers on the move

Appointments, promotions and departures

pm September 2010, Nadia Cristina (Practice Management International LLP)

Network
Should you recruit marketers from outside the professions?

Where do PSF marketers stand on introducing fresh talent from outside the professions?

pm September 2010, Peter Kane (The BD Consultancy)

Opinion
Getting buy-in

According to Emily Morris, getting buy-in and involvement from fee earners is a subtle art. Rewarding when it works, but not easy.

pm September 2010, Emily Morris

Insight
A new approach to measuring performance

John Timperley discusses how business development is now playing a part when evaluating non-marketers for performance, salary increases and promotion.

pm September 2010, John Timperley (The Results Consultancy)

Snapshot
Still no bed of roses

PM Forum Pressure Index shows ‘double dip’ as more marketers look for new jobs.

pm September 2010, Richard Chaplin (Practice Management International LLP)

PM Forum
print friendly
Influencing with impact

How can business development and marketing professionals put themselves in a position to influence fee earners?

pm September 2010, Alastair Henry (MC2)

PM Forum
print friendly
Getting the best from new business development

Rachael Wheatley of PACE Partners International discussed business development with the Forum in Bristol.

pm September 2010, Emily Buist (Brandon Hill Communications)

PM Forum
print friendly
Driving improved performance from your CRM

The tactics and benefits of making a CRM strategy really work was the topic for July’s event in Birmingham.

pm September 2010, Diane Wood (Diane Wood PR)

PM Forum
print friendly
Increasing your involvement in strategic development

The Forum in London discussed one of the biggest challenges facing marketing and business development experts, increasing your involvement in strategic development.

pm September 2010, Des Greene (Chancery Chartered Accountants)

Case study
Helping achieve the client’s objectives

Rachel Daniels provides an insight into the process of rebranding D Young & Co, a leading UK intellectual property firm.

pm September 2010, Rachel Daniels (D Young & Co LLP)

Research report
The little big things

Clients expect more, but want to pay less. As a result, profits at the top professional firms have tumbled. How can firms keep up with escalating client expectations but still maintain a decent profit?

pm September 2010, Ben Kent (Lighthouse Global Ltd)

Practice profile
print friendly
Being creative in the downturn

Some firms are going to come out of the economic downturn stronger and Ernst & Young in Ireland may turn out to be one of them. Its head of marketing Karen Doherty tells Neasa MacErlean why it is in a good place despite Ireland’s difficult economic circumstances.

pm September 2010, Neasa MacErlean

How to ...
Write a winning proposal

Writing a good proposal is more important than ever but how can a firm improve its offering? Tom Sant has some ideas.

pm September 2010, Tom Sant (The Sant Corporation)

Viewpoint
Getting smarter with value

Value propositions help clients understand why they should use your firm. Matthew Record considers how value can be used as the cornerstone to winning each sales opportunity.

pm October 2010, Matthew Record (Record Associates Ltd)

Technology
Conversion

In the next article in his series on digital marketing, Raphael O’Donoghue continues the story and looks at the conversion process.

pm October 2010, Raphael O’Donoghue (UNICEF Ireland)

Review
Flip the Funnel

Review of Joseph Jaffe's latest book.

pm September 2010, Helen Hammond (Elephant Creative Solutions)

Second opinion
Can you teach people to write?

John de Forte takes a sideways look at the world of professional services marketing.

pm September 2010, John de Forte (Proposal Training Ltd)