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Winter 2014
Volume 22 Issue 5

Open to allarticle is open to all

Members onlyarticle is restricted to members

If you do what you’ve always done…

Why do you do, what you do? It’s a question we’ve been asking ourselves recently.

pm December 2014, Paul Lemon (PM Forum)

Global Village
On the move…

Appointments, promotions and departures.

pm December 2014, Nadia Cristina (PM Forum)

Opinion
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Strategy and execution

Louise Fleming and Nancy Slessenger look at how firms can link their strategy, vision, values and goals.

pm December 2014, Nancy Slessenger, Louise Fleming

Network
Watching the industry over the last 10 years

Philip Jepson looks back over the last ten years of the legal profession.

pm December 2014, Philip Jepson

Insight
Persuasive communication

Tom Govan believes that all firms can use persuasive communication to concentrate on clients and build messages around their needs.

pm December 2014, Tom Govan (Menzies LLP)

Careerwatch
Retirement, what retirement?

Although for most of us retirement is a long way off, Tim Musgrave suggests there are still plans we can make now to improve our ‘twighlight years’.

pm December 2014, Tim Musgrave (Milestones)

Case study
Providing know-how to clients

This year the MPF judges chose Arthur Cox as winners of ‘Best Provision of Corporate Know-how to Clients’ for their ‘value add’ microsite initiative. Dr Thomas B Courtney discusses the motivation, thinking behind and development of the award-winning microsite.

pm December 2014, Thomas Courtney (Arthur Cox)

Viewpoint
Agreeing the scope

In part five of the series ‘the seven habits of a commercial adviser’ Ben Kent and Adrian Furner discuss how getting the scope right is fundamental to meeting client expectations and delivering commercial advice.

pm December 2014, Adrian Furner (Meridian West), Ben Kent (Meridian West)

Review
The Small Big

New book on small changes that spark big influence.

pm December 2014, Kim Tasso (RedStarKim Ltd)

Practice profile
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Loyalty is alive and well

Modern IT systems and old-fashioned loyalty – these are two of the main ingredients of the success of UK chartered surveyors and property consultants Montagu Evans. Marketing and PR manager Bee Lopez talks to Neasa MacErlean.

pm December 2014, Neasa MacErlean

Best practice
What the managing partner wants from marketing

In the second article in our new series, PM has spoken to four managing partners and three marketing heads to find out how the two groups relate to each other. Neasa MacErlean finds out what interests the heads of the firms and how they communicate with marketers.

pm December 2014, Neasa MacErlean

How to ...
Your story, well told

Eila Madden and Sam Russell reveal how to build a winning corporate narrative that will make you stand out from the crowd.

pm December 2014, Sam Russell (Bladonmore), Eila Madden (Bladonmore)

Marketing basics
Becoming the firm’s linchpin

Boutique firm marketing – Vikki Bentwood discusses how to be the one to ‘make it happen’.

pm December 2014, Vikki Bentwood (Colman Coyle)

Research report
Everything’s negotiable

Negotiation is a skill. Some people have learned how to do it better than others, but David Freedman has some suggestions that anyone can implement.

pm December 2014, David Freedman (Huthwaite International)

Second opinion
The joy of being negative

John de Forte takes a sideways look at the world of professional services marketing. This month: where negative ideas can play a positive role in business development.

pm December 2014, John de Forte (de Forte Associaties)


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