Current Issue

September 2015
Volume 23 Issue 2

Open to allarticle is open to all

Members onlyarticle is restricted to members

A fresh start

We’ve probably all done it. And several times. We’ve joined a new company, taken a new role and started afresh.

pm September 2015, Graham Munday (Hydrock)

Global Village
On the move

Appointments, promotions and departures.

pm September 2015, Nadia Cristina (PM Forum)

It’s never about ‘I’ it’s always about ‘We’

Nicky Purnell looks at mentoring and empowering… the socialist way.

pm September 2015, Nicky Purnell (HW Fisher & Company)

The digital dimension

There’s a lot of talk about Thought Leadership and how to take advantage of digital media to promote expertise and insight within businesses and organisations to best effect; and how to avoid the potential pitfalls in doing so.

pm September 2015, Steve Paul (Emperor)

Finding a path through the procurement maze

Jennifer Hansen sets out some basic steps which can help turn a potentially onerous task into a manageable process.

pm September 2015, Jennifer Hansen (Scott-Moncrieff)

Designing a Key Relationship Program

Review of Robert Pay's new book.

pm September 2015, Rosemarie Ghazaros

Case study
Community engagement and the professions

Technology boosts access to justice and enables more lawyers to participate in pro bono initiatives. Louise Zekaria describes how Clyde & Co used Skype to meet the needs of vulnerable people.

pm September 2015, Louise Zekaria (Clyde & Co LLP)

Marketing marketing

Why has marketing such a poor reputation within PSFs? Vincent-Wayne Mitchell, Elliot Moss and Will Harvey explain six reasons why marketers face challenges when working within partnership organisations.

pm September 2015, Vincent-Wayne Mitchell (Cass Business School), Elliot Moss (Mishcon de Reya)

Practice profile
print friendly
Sharing expertise globally

One of the oldest professional services firms in the world also turns out to be one of the most modern. Charles Doyle, CMO at commercial property giant JLL, talks to Neasa MacErlean.

pm September 2015, Neasa MacErlean

Management focus

In an extract from his book Secrets of Influential People, Steven Pearce looks at the first stage of influencing through ideas – simplification.

pm September 2015, Steven Pearce (Steven Pearse Associates)

How to ...
Understanding how clients make decisions

In this second part of ‘Winning clients with neuroscience’, Jan Hills considers how the decision to work with an advisor is actually made.

pm September 2015, Jan Hills (Head Heart + Brain)

Marketing basics
Asking the right questions

Jerry Angrave looks at how firms can measure their marketing more effectively.

pm September 2015, Jerry Angrave

The content marketing evolution

2014 saw content marketing established as central to B2B marketing plans. Somaya Bahoussain analyses the key trends and offers thoughts on the evolution of B2B content marketing for the future.

pm September 2015, Somaya Bahoussain (Grist Ltd)

Second opinion
Legal tender

John de Forte takes a sideways look at the world of professional services marketing. This month: what do bid teams need to know about the new procurement rules?

pm September 2015, John de Forte (de Forte Associaties)

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