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February 2016
Volume 23 Issue 6

Open to allarticle is open to all

Members onlyarticle is restricted to members

Straight 5s (if only)

In our fast-moving and disruptive world, rapid changes are occurring to familiar strands of our marketing DNA.

pm February 2016, Richard Chaplin (PM Forum)

Global Village
On the move…

Appointments, promotions and departures.

pm February 2016, Nadia Cristina (PM Forum)

Insight
Differentiation in the new landscape

The landscape for professional services provision has changed. And, according to Joe Fredericks and Charlie Swan, so dramatic is the pace that it threatens to leave some service providers behind.

pm February 2016, Joe Fredericks (PCA Law Ltd), Charlie Swan (PCA Law Ltd)

Network
Content is king – but is King Content becoming a tyrant?

A recent industry benchmarking report has revealed that 99% of marketing professionals consider content marketing to be very important.

pm February 2016, Beth Pearson (circle research)

Opinion
Sets of chambers: house of cards?

Silvia Van den Bruel looks at the history and business model of barristers chambers and asks: what could they do better?

pm February 2016, Silvia van den Bruel (Devereux Chambers)

Review
Understanding Digital Marketing

Review of the latest book by Damian Ryan.

pm February 2016, Kim Tasso (RedStarKim Ltd)

Research report
print friendly
2016: client experience top of the agenda

The results of the 2016 Marketing Leaders Benchmark show that commercially-savvy marketers are focusing on making transformative improvements to client experience, says Alastair Beddow.

pm February 2016, Alastair Beddow (Meridian West)

Marketing basics
CRM and the world of the billable-hour

The CRM element of marketing communications is often overlooked in the professions but has long been celebrated in retail and product industries. Amy Doyle discusses how CRM can provide a significant sustainable advantage to you firm.

pm February 2016, Amy Doyle (FRKelly)

Practice profile
print friendly
Flying under the radar

It advises 94 of the world’s top 100 law firms, nearly half of the world’s top 100 corporates and all top ten bank holding companies – but FTI Consulting has a lower profile than many of its competitors. Marketing director Leor Franks tells Neasa MacErlean how and why that is changing.

pm February 2016, Neasa MacErlean

Management focus
March of the robots

In a world keen to understand how best to work with artificial intelligence and automation, Pat Chapman-Pincher shares her thoughts on the future of marketing.

pm February 2016, Pat Chapman-Pincher

How to ...
Reach your clients using digital marketing

In this digital age, if firms fail to adapt to the new marketing climate they are likely to be left behind.  Jason Westall has some suggestions.

pm February 2016, Jason Westall (mmadigital)

Viewpoint
The future of bids

Bids have changed significantly across professional services in the last five years and play an increasing role in the BD process. Chris Blackburn gazes into his crystal ball to work out what the future may have in store.

pm February 2016, Chris Blackburn (Irwin Mitchell)

Marketing basics
It’s all in the giving

In the age of digital marketing, Sam Pella explains why promotional merchandise should still be part of your marketing mix.

pm February 2016, Sam Pella (Pellacraft)

Second opinion
Reassuringly expensive?

John de Forte takes a sideways look at the world of professional services marketing. This month: the psychology of pricing.

pm February 2016, John de Forte (de Forte Associaties)


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