The PM Forum is a 5,000 strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide.

As professionals in the field of marketing, do we practice what we preach?

pm September 2010, Tracy Holotuk (KPMG LLP)

Appointments, promotions and departures

pm September 2010, Nadia Cristina (Practice Management International LLP)

Where do PSF marketers stand on introducing fresh talent from outside the professions?

pm September 2010, Peter Kane (The BD Consultancy)

According to Emily Morris, getting buy-in and involvement from fee earners is a subtle art. Rewarding when it works, but not easy.

pm September 2010, Emily Morris

John Timperley discusses how business development is now playing a part when evaluating non-marketers for performance, salary increases and promotion.

pm September 2010, John Timperley (The Results Consultancy)

PM Forum Pressure Index shows ‘double dip’ as more marketers look for new jobs.

pm September 2010, Richard Chaplin (Practice Management International LLP)

How can business development and marketing professionals put themselves in a position to influence fee earners?

pm September 2010, Alastair Henry (MC2)

Rachael Wheatley of PACE Partners International discussed business development with the Forum in Bristol.

pm September 2010, Emily Buist (Brandon Hill Communications)

The tactics and benefits of making a CRM strategy really work was the topic for July’s event in Birmingham.

pm September 2010, Diane Wood (Diane Wood PR)

The Forum in London discussed one of the biggest challenges facing marketing and business development experts, increasing your involvement in strategic development.

pm September 2010, Des Greene (Chancery Chartered Accountants)

Rachel Daniels provides an insight into the process of rebranding D Young & Co, a leading UK intellectual property firm.

pm September 2010, Rachel Daniels (D Young & Co LLP)

Clients expect more, but want to pay less. As a result, profits at the top professional firms have tumbled. How can firms keep up with escalating client expectations but still maintain a decent profit?

pm September 2010, Ben Kent (Lighthouse Global Ltd)

Some firms are going to come out of the economic downturn stronger and Ernst & Young in Ireland may turn out to be one of them. Its head of marketing Karen Doherty tells Neasa MacErlean why it is in a good place despite Ireland’s difficult economic circumstances.

pm September 2010, Neasa MacErlean

Writing a good proposal is more important than ever but how can a firm improve its offering? Tom Sant has some ideas.

pm September 2010, Tom Sant (The Sant Corporation)

Value propositions help clients understand why they should use your firm. Matthew Record considers how value can be used as the cornerstone to winning each sales opportunity.

pm October 2010, Matthew Record (Record Associates Ltd)

In the next article in his series on digital marketing, Raphael O’Donoghue continues the story and looks at the conversion process.

pm October 2010, Raphael O’Donoghue (UNICEF Ireland)

Review of Joseph Jaffe's latest book.

pm September 2010, Helen Hammond (Elephant Creative Solutions)

John de Forte takes a sideways look at the world of professional services marketing.

pm September 2010, John de Forte (Proposal Training Ltd)