Putting the ‘feel good’ into pensions
When you think of creative, commercially valuable marketing, what comes to mind? The last Christmas ad for John Lewis, the ‘Comparethemeerkats’ campaign or something that you created? Whilst the optimist in Terri Lucas hopes to hear about your brave and bold initiatives, the realist believes that creative approaches are all too rarely used, especially in our B2B world. So why is that and does it matter?
March 2014, Terri Lucas (Hymans Robertson)