Articles from the current issue:

Careerwatch Member only

We’re now in an era where four generations occupy the same workplace. But, Tim Drake asks, what do we know about them?

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Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Yolanda Cartusciello describes how mapping can help improve your client’s experience.

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Insight Member only

Chris Hunter discusses how to set up and, very importantly, maintain referral networks.

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Insight Member only

Jennifer Campbell highlights the advantages of using directories as a strategic marketing tool.

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Leader

Marketers are generally comfortable with the notion that we can shape client expectations, build barriers to competitors, enhance business relationships and mould our market environment.

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Marketing basics Member only

Totum’s recent research into RFPs showed that firms are getting better at winning pitches, but which ones enjoy the highest conversion rates? And why? Liz Chappell delves into the detail.

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Marketing basics Member only

With readership at only 7%, content marketing strategies are wasting fee-earner time and firm money. James Bliwas lists five reasons why research says clients aren’t reading – and five fixes.

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Network Member only

A good customer or client experience is neither about perfection, nor the functional elements of service. A good experience is about how it makes you feel.

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Opinion Member only

Cultural and behavioural change has previously been solely the realm of HR however Samantha Bisson believes that marketers’ roles are increasingly covering this area too.

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Practice profile

With just 100 staff, ClientEarth has recently attracted more headlines than the top law firms and is introducing new legal models to Europe and China. Founder James Thornton and Development Director Rob Ryan talk to Neasa MacErlean about early successes and future horizons.

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Research report

The results of our fifth annual Marketing Leaders’ Benchmark show that, although client experience remains a top priority, marketers are sharpening their focus and fighting hard for increases to marketing budget and resource, says Alastair Beddow.

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Viewpoint Member only

Corporate offsites are notoriously difficult to get right. Narrative-expert Matt Guarente explains how to leave delegates happy-ever-after.

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lcarus reboot Member only

2017 sees the irregular return of PM’s favourite anti-hero, a professional services marketer trying to avoid a mythical fate. In this first contribution, the question is – in the inimitable words of The Clash – should I stay or should I go?

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