Outsourcing
The June 2008 PM Forum Snapshot sought to find out how a global group of marketing directors, managing partners and members of the marketing team approached the outsourcing of marketing activities. The most popular areas for outsourcing are, in order of highest popularity:
- Publications production
- Design
- Website development
- Copywriting
- Corporate identity
- Coaching
- Client satisfaction research
- PR
- Marketing training
- Research into industry trends
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