Christmas/Seasonal greetings cards
211 members completed the August 2007 survey on Christmas/seasonal greetings (45% UK; 53% law; 55% 51-1,000 headcount)
Overall message: Strike a balance between us thinking of you, trying to remind you to think of us, and that we should all at this time be thinking about others!
87% of firms have a policy for seasonal cards. The most popular month for ordering cards is October (49%), followed by November (23%) and September (22%).
Accountants prefer electronic greetings
23% of all firms retain the savings rather than giving them to charity.
69% of those using off-the-shelf cards overprint a special logo, especially larger firms.
32%, mostly larger firms, have no policy for signing cards. Where there is such a policy, 87% are signed by those with the strongest relationship.
66% set a budget for cards, with marketing the budget holder in 80% of firms.
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