Snapshot surveys
Useful data that is hard to find out
Snapshot allows members to share views anonymously on topics that are useful to know but hard to find out. Snapshots mix strategic issues (eg. CRM, planning approaches) with the little things that cause headaches (eg. event attendance rates, Christmas cards). Ideas for topics are always welcome.
When a Snapshot uncovers matters of interest to a broader audience, press releases will be issued and/or campaigns initiated on members' behalf.
Snapshot Findings:
How much would it cost to replace me?
The PM Forum conducted its annual salary survey of marketers in the professions worldwide in October 2008. 682 responded - a 43% increase on 2007. 25% of respondents are marketing heads with 75% being members of the marketing team. UK firms are the largest group at 42% of respondents. Law is the largest sector (58%). 62% of respondents work for firms with headcount from 250 to 10,000. These ratios are broadly similar to the 2007 survey.
Key change
In 2007, salaries were found to be 12.3% higher at law firms than accountancy. These variances were not present in 2008. As average salaries are higher than in 2008, this suggests that accountancy firms have increased salaries by larger amounts than law firms, particularly for those at director level, who have seen an average increase of 25% in the UK (£67k to £84k).
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New survey - Impact of the current downturn
Our latest Snapshot covers the impact of the current downturn on marketers in relation to:
- Headcounts
- Budgets
- Pressure
- Career choices
This is an important survey at a time of great uncertainty. The results will be freely available to the global marketing community through the PM Forum website and as a news story on the PM Forum group at LinkedIn. So please participate.
Your responses are needed by 5pm on 16 December 2008
New survey - CRM
This survey, organised in conjunction with The Thriving Company Limited, will allow you to take a look at your own firm's performance across the components of successful CRM and service management. These components have been proven to result in improved client retention and development, now ever more important in turbulent economic times. The questionnaire should only take around 10 to 15 minutes to complete.
Responses are needed by 5pm on Friday 19 December to be included.
Click here to participate