What have previous attendees thought?

“Excellent workshop – very practical and logical”

“Clear, excellent everyday examples used, very relevant and enjoyable”

“Touched many nerves and proved very useful indeed”

“Trainer was excellent – held the audience well and covered the topic extremely well”

“I would definitely attend events in the future”

“Fulfilled all my expectations and was clear and concise”

“Gave some real food for thought”

“Informative and inspiring”

“Very interesting – useful hints & tips”

“I will recommend this workshop to others in my department”

“Very refreshing to hear from a speaker with such a down-to-earth attititude to dealing with lawyers!”

“A shaft of inspiration on a wet Monday morning!”

Unmissable Marketing



Training workshops for marketing professionals from the PM Forum

The PM Forum has been successfully running practical training workshops exclusively for its members since 1998. All PM Forum training workshops are recognised by the CIM for CPD purposes

UM workshops are all run in London, unless specified otherwise.

To facilitate interaction, each workshop is restricted to 18 attendees.

Key to levels: Beginners = Beginners,  Intermediate = Intermediate


Marketing and BD planning in a nutshell

Beginners Intermediate

Thursday 10 September 2015  -   9am to 12.30pm - Half day

Planning in the professions is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning and to those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles understand the broader marketing perspective. Through exercises and discussion with other delegates, the session will provide confidence, motivation, new insights and ideas for those tasked with developing or implementing plans and achieving fee-earners buy in to their implementation. Delegates should leave the session with a clear plan for how they start or improve the planning in their firms.

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For more information download a booking form

The Proactive Marketing Executive

Intermediate

Wednesday 30 September 2015  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

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For more information download a booking form

Helping fee earners prepare the perfect pitch

Intermediate

Thursday 8 October 2015  -   9am to 12.30pm - Half day

Delegates will develop a step-by-step approach to help fee-earners use the relevant skills, resources and processes to prepare perfect pitch documents and presentations and so increase their conversion rate.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Thursday 22 October 2015  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions.

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For more information download a booking form

The effective marketing and business development PA/Secretary

Beginners

Wednesday 4 November 2015  -   9am to 12.30pm - Half day

As firms manage costs, PAs and secretaries are required to take on an ever-increasing range of marketing and business development activities – and often these staff have no or little training in the subject. This half-day workshop covers the basics of marketing and business development in professional services firms and is designed for those who are either supporting fee-earners or departments who are active marketers or those working within a marketing or BD team.

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For more information download a booking form

Practical and professional skills for marketing and BD assistants

Beginners Intermediate

Wednesday 18 November 2015  -   9am to 12.30pm - Half day

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day.

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For more information download a booking form

Developing your coaching and mentoring skills

Intermediate

Wednesday 9 December 2015  -   10am to 5pm - Full day

This is an interactive workshop for senior marketing and business development managers led by a qualified professional coach/mentor. It provides a thorough introduction to coaching and mentoring models and a range of practical tools. It includes exercises to allow ideas to be applied and for the relevant skills to be developed for use in line management and fee-earner business development situations.

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For more information download a booking form

The Proactive Marketing Executive

Intermediate

Thursday 4 February 2016  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

Return to top

For more information download a booking form

Marketing and BD planning in a nutshell

Beginners Intermediate

Thursday 25 February 2016  -   9am to 12.30pm - Half day

Planning in the professions is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning and to those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles understand the broader marketing perspective. Through exercises and discussion with other delegates, the session will provide confidence, motivation, new insights and ideas for those tasked with developing or implementing plans and achieving fee-earners buy in to their implementation. Delegates should leave the session with a clear plan for how they start or improve the planning in their firms.

Return to top

For more information download a booking form

Being more strategic

Intermediate

Wednesday 2 March 2016  -   10am to 5pm - Full day

This full day session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in exercises to develop their strategic abilities by using a variety of strategic tools.

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For more information download a booking form

Marketing and business development writing workshop

Intermediate

Thursday 17 March 2016  -   9am to 12.30pm - Half day

Content is once again king. This session helps delegates explore and practice a variety of writing styles – as a journalist, direct marketer, brand spokesperson, digital native, salesperson – to improve the effectiveness of various marketing and business development activities. Delegates will be encouraged to bring along examples of their writing so that they can diagnose issues and create improved versions.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Tuesday 12 April 2016  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions.

Return to top

For more information download a booking form

Time and team management – and delegation

Beginners Intermediate

Thursday 28 April 2016  -   9am to 12.30pm - Half day  -  NEW

We are expected to do more and more with less and less time. The first part of this session focuses on time management to explore ways of improving your personal productivity. The second part considers how best to work as part of a group and to lead a team and delegate work where appropriate. The session includes opportunities to share experiences with other delegates and work on group exercises.

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For more information download a booking form

Practical and professional skills for marketing and BD assistants

Beginners Intermediate

Thursday 26 May 2016  -   9am to 12.30pm - Half day

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day.

Return to top

For more information download a booking form

Buy-in and stakeholder management

Beginners Intermediate

Thursday 9 June 2016  -   9am to 12.30pm - Half day  -  Revised

As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to our ideas and projects. This session explores the challenges, shares best practice and provides insights into how achieve buy-in on a day-to-day basis and manage stakeholders throughout operational and strategic projects.

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For more information download a booking form

Cross-selling and referrer management accelerator

Intermediate

Wednesday 22 June 2016  -   9am to 12.30pm - Half day  -  NEW

Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on referrals from external organisations – how do they get more from existing referrers and generate work from new referrers? This session offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer management programmes.

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For more information download a booking form


Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee will be incurred per person). Substitutions, however, can be made at any time. Practice Management International reserves the right to cancel with no liability beyond refund of fees paid.

Eligibility
These training courses are open solely to member firms of the PM Forum, a worldwide group of over 5,000 marketers in professional services firms.

For further information contact:
PM Forum - 020 7786 9786 - training@pmint.co.uk


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