What have previous attendees thought?

“Excellent workshop – very practical and logical”

“Clear, excellent everyday examples used, very relevant and enjoyable”

“Touched many nerves and proved very useful indeed”

“Trainer was excellent – held the audience well and covered the topic extremely well”

“I would definitely attend events in the future”

“Fulfilled all my expectations and was clear and concise”

“Gave some real food for thought”

“Informative and inspiring”

“Very interesting – useful hints & tips”

“I will recommend this workshop to others in my department”

“Very refreshing to hear from a speaker with such a down-to-earth attititude to dealing with lawyers!”

“A shaft of inspiration on a wet Monday morning!”

Unmissable Marketing



Training workshops for marketing professionals from the PM Forum

The PM Forum has been successfully running practical training workshops exclusively for its members since 1998. All PM Forum training workshops are recognised by the CIM for CPD purposes

UM workshops are all run in London, unless specified otherwise.

To facilitate interaction, each workshop is restricted to 18 attendees.

Key to levels: Beginners = Beginners,  Intermediate = Intermediate


The Proactive Marketing Executive

Intermediate

Thursday 22 September 2016  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

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For more information download a booking form

Helping fee earners prepare the perfect pitch

Intermediate

Tuesday 11 October 2016  -   9.30am to 13.00pm - Half day

Delegates will develop a step-by-step approach to help fee-earners use the relevant skills, resources and processes to prepare perfect pitch documents and presentations and so increase their conversion rate.

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For more information download a booking form

Being more strategic

Intermediate

Thursday 13 October 2016  -   10am to 5pm - Full day

This full day session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in exercises to develop their strategic abilities by using a variety of strategic tools.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Thursday 20 October 2016  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions.

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For more information download a booking form

The effective marketing and business development PA/Secretary

Beginners

Thursday 3 November 2016  -   9.30am to 13.00pm - Half day

As firms manage costs, PAs and secretaries are required to take on an ever-increasing range of marketing and business development activities – and often these staff have no or little training in the subject. This half-day workshop covers the basics of marketing and business development in professional services firms and is designed for those who are either supporting fee-earners or departments who are active marketers or those working within a marketing or BD team.

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For more information download a booking form

Practical and professional skills for marketing and BD assistants

Beginners Intermediate

Wednesday 23 November 2016  -   9.30am to 13.00pm - Half day

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day.

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For more information download a booking form

Developing your coaching and mentoring skills

Intermediate

Wednesday 8 December 2016  -   10am to 5pm - Full day

This is an interactive workshop for senior marketing and business development managers led by a qualified professional coach/mentor. It provides a thorough introduction to coaching and mentoring models and a range of practical tools. It includes exercises to allow ideas to be applied and for the relevant skills to be developed for use in line management and fee-earner business development situations.

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For more information download a booking form

The Proactive Marketing Executive

Intermediate

Wednesday 1 February 2017  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

Return to top

For more information download a booking form

Marketing and BD planning in a nutshell

Beginners Intermediate

Thursday 23 February 2017  -   9.00am to 12.30pm - Half day

Planning in the professions is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning and to those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles understand the broader marketing perspective.

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For more information download a booking form

Being more strategic

Intermediate

Wednesday 1 March 2016  -   10am to 5pm - Full day

This full day session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in exercises to develop their strategic abilities by using a variety of strategic tools.

Return to top

For more information download a booking form

Introduction to selling skills and processes

Intermediate

Thursday 16 March 2017  -   9.30am to 13.00pm - Half day  -  NEW

Many marketers have not had formal sales training and lack selling experience and are therefore locked out of selling situations except perhaps in formal tenders. This intensive half day session provides an introduction to sales processes and skills. It will allow marketers to support fee-earners in both converting sales leads generated through marketing campaigns and in helping fee-earners target new business opportunities.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Tuesday 4 April 2017  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions.

Return to top

For more information download a booking form

Client Experience Management and onboarding

Intermediate

Thursday 27 April 2017  -   9.30am to 13.00pm - Half day  -  NEW

CEM, CXA, Cx, Ux and onboarding may be the latest buzzwords but the client experience has always been fundamental in professional services. It is a key differentiator and the main way that value is delivered to clients. But with so many different services being provided by a variety of fee-earners it can be challenging to develop aims, programmes, systems and behaviours that support the brand and deliver maximum client satisfaction whilst maintaining profit levels. This session looks at what professional services firms can learn from consumer and commercial markets and offers practical help.

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For more information download a booking form

Marketing and business development writing workshop

Intermediate

Wednesday 10 May 2017  -   9.00am to 12.30pm - Half day

Content is once again king. This session helps delegates explore and practice a variety of writing styles – as a journalist, direct marketer, brand spokesperson, digital native, salesperson – to improve the effectiveness of various marketing and business development activities. Delegates will be encouraged to bring along examples of their writing so that they can diagnose issues and create improved versions.

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For more information download a booking form


Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee will be incurred per person). Substitutions, however, can be made at any time. Practice Management International reserves the right to cancel with no liability beyond refund of fees paid.

Eligibility
These training courses are open solely to member firms of the PM Forum, a worldwide group of over 5,000 marketers in professional services firms.

For further information contact:
PM Forum - 020 7786 9786 - training@pmint.co.uk


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