Other workshops include:

Integrating marketing with selling and relationship management

The effective marketing and business development PA/Secretary

Coaching and mentoring staff and fee-earners

How to write more clearly, concisely and engagingly

Marketing and BD planning in the professions

Time, project and campaign management

Managing change and leadership

Problem solving, creativity and innovation

If you are interested in being notified the next time any of them take place, please email us




What have previous attendees thought?

“Excellent workshop – very practical and logical”

“Clear, excellent everyday examples used, very relevant and enjoyable”

“Touched many nerves and proved very useful indeed”

“Trainer was excellent – held the audience well and covered the topic extremely well”

“I would definitely attend events in the future”

“Fulfilled all my expectations and was clear and concise”

“Gave some real food for thought”

“Informative and inspiring”

“Very interesting – useful hints & tips”

“I will recommend this workshop to others in my department”

“Very refreshing to hear from a speaker with such a down-to-earth attititude to dealing with lawyers!”

“A shaft of inspiration on a wet Monday morning!”

Unmissable Marketing



Training workshops for marketing professionals from the PM Forum

The PM Forum has been successfully running practical training workshops exclusively for its members since 1998. All PM Forum training workshops are recognised by the CIM for CPD purposes

UM workshops are all run in London, unless specified otherwise.

To facilitate interaction, each workshop is restricted to 18 attendees.

Key to levels: Beginners = Beginners,  Intermediate = Intermediate,  Advanced = Advanced

Practical and professional skills for marketing and BD assistants

Beginners Intermediate

Tuesday 21 February  -   9am to 12.30pm - Half day  -  Fully Booked

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day

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For more information download a booking form

The Proactive Marketing Executive

Intermediate

Tuesday 6 March  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

Return to top

For more information download a booking form

Assertiveness, confidence and effectiveness

Beginners

Wednesday 14 March  -   9am to 12.30pm - Half day

This half-day course is for marketing assistants, executives and managers in professional service firms who are keen to develop their relationships with their team members and fee-earners by enhancing their personal skills in a number of areas.The focus of this interactive and practical course is on a number of essential personal, interpersonal and management competencies.

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For more information download a booking form

Helping fee-earners with client relationship management

Intermediate

Thursday 22 March  -   9am to 12.30pm - Half day

When fee-earners have little or no training in selling or account management, it can be hard for them to know how to develop relationships with their existing clients and referrers. This session provides ways to help them learn to create more effective relationships.

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For more information download a booking form

Marketing and business development writing workshop

Intermediate

Wednesday 18 April  -   9am to 12.30pm - Half day

Content is once again king.This session helps delegates explore and practice a variety of writing styles – as a journalist, direct marketer, brand spokesperson, digital native, salesperson – to improve the effectiveness of various marketing and business development activities. Delegates will be encouraged to bring along examples of their writing so that they can diagnose issues and create improved versions.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Thursday 24 May  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is the latest in the well established series of courses supporting marketers as they progress through their careers in the professions.

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For more information download a booking form

Inbound marketing and social media

Intermediate

Wednesday 13 June  -   9am to 12.30pm - Half day

This half day session comprises two parts.The first introduces the new technologies relevant to marketers and business developers in the professions to ensure a basic level of familiarity with the tools and current practice.The second considers the risks, policies and procedures that are needed to introduce, establish and integrate these practices into the traditional marketing, selling and relationship management mix.

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For more information download a booking form

Getting it past the partners – All about buy-in

Beginners Intermediate

Friday 22 June  -   9am to 12.30pm - Half day

This interactive session tackles a common problem for all marketers and business developers – how to achieve partner buy-in. It explores a range of psychological and sales approaches to winning the confidence of the partners and successfully selling your ideas.

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For more information download a booking form

Managing change and leadership

Advanced

Tuesday 3 July  -   9am to 12.30pm - Half day

This new half day workshop for senior marketing and business development managers enables them to explore the change management challenges in their firm and get to grips with a number of tools that will help them lead effective change.

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For more information download a booking form

Marketing and BD planning in a nutshell

Beginners Intermediate

Wednesday 12 September  -   9am to 12.30pm - Half day

Planning in the professions is always a challenge.This interactive session is designed for both those who are new to marketing and business development planning and to those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles understand the broader marketing perspective.

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For more information download a booking form

The effective marketing and business development PA/Secretary

Beginners

Thursday 20 September  -   9am to 12.30pm - Half day

As firms manage costs, PAs and secretaries are required to take on an ever-increasing range of marketing and business development activities – and often these staff have no or little training in the subject. This half-day workshop covers the basics of marketing and business development in professional services firms and is designed for those who are either supporting fee-earners or departments who are active marketers or those working within a marketing or BD team.

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For more information download a booking form

Practical and professional skills for marketing and BD assistants

Beginners Intermediate

Wednesday 3 October  -   9am to 12.30pm - Half day

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day

Return to top

For more information download a booking form

The Proactive Marketing Executive

Intermediate

Thursday 18 October  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

Return to top

For more information download a booking form

Helping fee earners prepare the perfect pitch

Intermediate

Tuesday 6 November  -   9am to 12.30pm - Half day

Delegates will develop a step-by-step approach to help fee-earners use the relevant skills, resources and processes to prepare perfect pitch documents and presentations and so increase their conversion rate.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Friday 16 November  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is the latest in the well established series of courses supporting marketers as they progress through their careers in the professions.

Return to top

For more information download a booking form

Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee will be incurred per person). Substitutions, however, can be made at any time. Practice Management International reserves the right to cancel with no liability beyond refund of fees paid.

Eligibility
These training courses are open solely to member firms of the PM Forum, a worldwide group of over 5,000 marketers in professional services firms.

For further information contact:
PM Forum - 020 7786 9786 - training@pmint.co.uk

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