What have previous attendees thought?

“Excellent workshop – very practical and logical”

“Clear, excellent everyday examples used, very relevant and enjoyable”

“Touched many nerves and proved very useful indeed”

“Trainer was excellent – held the audience well and covered the topic extremely well”

“I would definitely attend events in the future”

“Fulfilled all my expectations and was clear and concise”

“Gave some real food for thought”

“Informative and inspiring”

“Very interesting – useful hints & tips”

“I will recommend this workshop to others in my department”

“Very refreshing to hear from a speaker with such a down-to-earth attititude to dealing with lawyers!”

“A shaft of inspiration on a wet Monday morning!”

Unmissable Marketing



Training workshops for marketing professionals from the PM Forum

The PM Forum has been successfully running practical training workshops exclusively for its members since 1998. All PM Forum training workshops are recognised by the CIM for CPD purposes

UM workshops are all run in London, unless specified otherwise.

To facilitate interaction, each workshop is restricted to 18 attendees.

Key to levels: Beginners = Beginners,  Intermediate = Intermediate,  Advanced = Advanced


The Proactive Marketing Executive

Intermediate

Thursday 5 February 2015  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

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For more information download a booking form

Project and campaign management in marketing

Intermediate

Wednesday 25 February 2015  -   9am to 12.30pm - Half day

The Chartered Institute of Marketing (CIM) introduced the project management in marketing diploma in 2009. This half day course reviews the main components of the project management course and considers how they apply to campaign management in the professions. Delegates are encouraged to use their own projects during the exercises.

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For more information download a booking form

Towards KAM – Helping fee-earners with client relationship management

Intermediate

Wednesday 4 March 2015  -   9am to 12.30pm - Half day

When fee-earners have little or no training in selling or account management, it can be hard for them to know how to develop relationships with their existing clients and referrers. This session provides ways to help them learn to create more effective relationships and paves the way for a structured key account management programme.

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For more information download a booking form

Marketing and business development writing workshop

Intermediate

Wednesday 18 March 2015  -   9am to 12.30pm - Half day

Content is once again king. This session helps delegates explore and practice a variety of writing styles – as a journalist, direct marketer, brand spokesperson, digital native, salesperson – to improve the effectiveness of various marketing and business development activities. Delegates will be encouraged to bring along examples of their writing so that they can diagnose issues and create improved versions.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Thursday 16 April 2015  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions.

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For more information download a booking form

Negotiating skills and effective conflict resolution

Intermediate

Thursday 30 April 2015  -   9am to 12.30pm - Half day

Conflict is inevitable and we must all deal with it – whether it is with subordinates, peers or superiors. This half day session explores different types of conflict and provides practical tools to prevent and resolve conflict. It also provides a comprehensive introduction to negotiation. There are exercises where the techniques are practised.

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For more information download a booking form

Up to speed in digital marketing and social media

Intermediate

Wednesday 13 May 2015  -   9am to 12.30pm - Half day

This regularly updated intensive half day session comprises two parts. The first introduces the technologies relevant to marketers and business developers in the professions to ensure familiarity with the tools and current best practice across the professions. The second considers the planning, policy, training, reputation, content management and measurement procedures that are needed to integrate these practices effectively into the marketing, selling and relationship management mix. It also signposts further learning resources.

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For more information download a booking form

Practical and professional skills for marketing and BD assistants

Beginners Intermediate

Thursday 21 May 2015  -   9am to 12.30pm - Half day

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day.

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For more information download a booking form

Getting it past the partners – All about buy-in

Beginners Intermediate

Thursday 4 June 2015  -   9am to 12.30pm - Half day

This interactive session tackles a common problem for all marketers and business developers – how to achieve partner buy-in. It explores a range of psychological and sales approaches to winning the confidence of the partners and successfully selling your ideas.

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For more information download a booking form

Boosting problem solving, creativity, innovation and entrepreneurial skills

Intermediate

Thursday 18 June 2015  -   9am to 12.30pm - Half day

This is a half-day practical and interactive exploration of problem solving, creativity and innovation techniques – both in their application to day-to-day management and within the context of marketing and business development challenges and campaigns. This experiential session, updated to reflect content of CIM’s new “Driving Innovation” diploma course which includes entrepreneurship, has group exercises so delegates will have plenty of opportunity to apply the different techniques to various challenges and situations, share ideas and develop confidence in the use of their skills.

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For more information download a booking form

Being more strategic

Intermediate

Wednesday 1 July 2015  -   10am to 5pm - Full day

This full day session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models and helps delegates bring a more strategic approach to their daily activities.

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For more information download a booking form

Marketing and BD planning in a nutshell

Beginners Intermediate

Thursday 10 September 2015  -   9am to 12.30pm - Half day

Planning in the professions is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning and to those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles understand the broader marketing perspective. Through exercises and discussion with other delegates, the session will provide confidence, motivation, new insights and ideas for those tasked with developing or implementing plans and achieving fee-earners buy in to their implementation. Delegates should leave the session with a clear plan for how they start or improve the planning in their firms.

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For more information download a booking form

The Proactive Marketing Executive

Intermediate

Wednesday 30 September 2015  -   10am to 5pm - Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

Return to top

For more information download a booking form

Helping fee earners prepare the perfect pitch

Intermediate

Thursday 8 October 2015  -   9am to 12.30pm - Half day

Delegates will develop a step-by-step approach to help fee-earners use the relevant skills, resources and processes to prepare perfect pitch documents and presentations and so increase their conversion rate.

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For more information download a booking form

The Future Marketing Manager

Intermediate

Thursday 22 October 2015  -   10am to 5pm - Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions.

Return to top

For more information download a booking form

The effective marketing and business development PA/Secretary

Beginners

Wednesday 4 November 2015  -   9am to 12.30pm - Half day

As firms manage costs, PAs and secretaries are required to take on an ever-increasing range of marketing and business development activities – and often these staff have no or little training in the subject. This half-day workshop covers the basics of marketing and business development in professional services firms and is designed for those who are either supporting fee-earners or departments who are active marketers or those working within a marketing or BD team.

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For more information download a booking form

Practical and professional skills for marketing and BD assistants

Beginners Intermediate

Wednesday 18 November 2015  -   9am to 12.30pm - Half day

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day.

Return to top

For more information download a booking form

Developing your coaching and mentoring skills

Intermediate

Wednesday 9 December 2015  -   10am to 5pm - Full day

This is an interactive workshop for senior marketing and business development managers led by a qualified professional coach/mentor. It provides a thorough introduction to coaching and mentoring models and a range of practical tools. It includes exercises to allow ideas to be applied and for the relevant skills to be developed for use in line management and fee-earner business development situations.

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For more information download a booking form


Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee will be incurred per person). Substitutions, however, can be made at any time. Practice Management International reserves the right to cancel with no liability beyond refund of fees paid.

Eligibility
These training courses are open solely to member firms of the PM Forum, a worldwide group of over 5,000 marketers in professional services firms.

For further information contact:
PM Forum - 020 7786 9786 - training@pmint.co.uk


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