Unmissable Marketing
Training workshops for marketing professionals from the PM Forum
The PM Forum has been successfully running practical training workshops exclusively for its members since 1998. All PM Forum training workshops are recognised by the CIM for CPD purposes
UM workshops are all run in London, unless specified otherwise.
To facilitate interaction, each workshop is restricted to 18 attendees.
Key to levels: 
= Beginners, 
= Intermediate, 
= Advanced
Getting it past the partners – All about buy-in
Thursday 20 June 2013 -
9am to 12.30pm - Half day
This interactive session tackles a common problem for all marketers and business developers – how to achieve partner buy-in. It explores a range of psychological and sales approaches to winning the confidence of the partners and successfully selling your ideas.
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For more information download a booking form
Getting to grips with digital PR
Tuesday 2 July 2013 -
9am to 12.30pm - Half day - New for 2013
This interactive half day session is designed for marketing and business development executives and managers
in legal, accounting, property and consultancy firms who have little experience of PR and need to understand
what happens as we transition to the digital space. A number of case studies are included for exercises.
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For more information download a booking form
Marketing and BD planning in a nutshell
Wednesday 11 September -
9am to 12.30pm - Half day
Planning in the professions is always a challenge.This interactive session is designed for both those who are
new to marketing and business development planning and to those who studied the subject with the CIM and
need to get started in applying that knowledge in a professional partnership. It will also help those with
specialist roles understand the broader marketing perspective.
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For more information download a booking form
The effective marketing and business development PA/Secretary
Thursday 19 September -
9am to 12.30pm - Half day
As firms manage costs, PAs and secretaries are required to take on an ever-increasing range of
marketing and business development activities – and often these staff have no or little training in the
subject. This half-day workshop covers the basics of marketing and business development in
professional services firms and is designed for those who are either supporting fee-earners or
departments who are active marketers or those working within a marketing or BD team.
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For more information download a booking form
Practical and professional skills for marketing and BD assistants
Wednesday 2 October 2013 -
9am to 12.30pm - Half day
A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day.
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For more information download a booking form
The Proactive Marketing Executive
Thursday 17 October 2013 -
10am to 5pm - Full day
A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.
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For more information download a booking form
Helping fee earners prepare the perfect pitch
Wednesday 6 November 2013 -
9am to 12.30pm - Half day
Delegates will develop a step-by-step approach to help fee-earners use the relevant skills, resources
and processes to prepare perfect pitch documents and presentations and so increase their conversion
rate.
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For more information download a booking form
The Future Marketing Manager
Thursday 14 November 2013 -
10am to 5pm - Full day
A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is the latest in the well established series of courses supporting marketers as they progress through their careers in the professions.
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For more information download a booking form
Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee will be incurred per person). Substitutions, however, can be made at any time. Practice Management International reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
These training courses are open solely to member firms of the PM Forum, a worldwide group of over 5,000 marketers in professional services firms.
For further information contact:
PM Forum - 020 7786 9786 - training@pmint.co.uk