Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
September 2026
The impact and usage of AI on Legal Directories
The 70 percent rule: what would/should BD teams do if 70% of tasks were taken care of by AI?
GEO: The New Rules of Being Found – CMO Roundtable Series 2026
The habit gap: Why professional services firms know what to do and still don’t do it
Latest trends in real estate bidding and pitching
October 2026
CMO Roundtable – From unsung heroes to guardians of strategic intelligence
PM Forum Annual Conference 2026
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Why law firms must measure AI ROI, not AI adoption
The legal sector’s traditional scepticism towards technology is often said to be a weakness, but it is precisely this scepticism that should guide firms’ approach to AI, says Kelly White. The legal sector has never been what I would call an enthusiastic early adopter...
Funny Business (to Business)
Professional services should embrace being a bit more unprofessional, argues Giles Edwards. A little over 20 years ago, I spent two years teaching English in Indonesia. By most conventional measures, I was a terrible teacher. But thanks to having the maturity of a...
PM Conference preview: PM Forum annual conference
From the boardroom to the client meeting, professional services firms thrive on confidence. Confidence is built in preparation, yet knowledge gaps can inhibit and undermine that confidence. It is the theme of the PM Forum’s annual conference on 7 October 2026 in...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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