Should client experience be a strategy or a reaction to feedback?


In the first webinar of 2021 from the Yorkshire committee, we will discuss the validity of having a strategy and the potential impact vs simply measuring client experience and taking ad-hoc action, including:

  • how you might start to build a CX strategy,
  • factors influencing likely success or failure,
  • how to embed and measure it.

2021: What will the new year hold for PSF marketers?


Join us for an interactive session as Meridian West and a panel of industry experts preview the year ahead. 

This year's research has a particular focus on:

  • The marketing and BD strategies that will enable firms to thrive in 2021,
  • How to plan and execute your 2021 priorities successfully in a volatile market,
  • How to maximise impact at a time when marketing budgets are under pressure. 

The session will include a short presentation of results followed by a debate with a panel of experts including Vikki Whittemore, Gateley; Jenni Montgomery, Barton Willmore; and Simon Rusling, Barnett Waddingham.


Why firms need to wake up to online reviews

West Midlands

In this session, Simon Marshall will discuss why firms need to take online feedback seriously as well as providing some advice as to how to deal with negative online reviews. 

He’ll also share the results of a piece of research he has conducted into online law firm reviews. 

Attendees will leave this session:

  • Understanding several important sources that need monitoring;
  • Capable of monitoring those sources;
  • Understanding the importance of online feedback; and
  • Understanding how it affects your broader business development work.

Now is the time to make LinkedIn a strategic priority

North West

In this session we will be joined by Teo van Barthold, an account director at LinkedIn who will provide insight into:

  • The changing behaviours of the C-Suite in light of the disruption of 2020, plus predicted future social media engagement and trends with this audience.  
  • Effective LinkedIn strategies, including best practice examples
  • New features on the roadmap for LinkedIn in 2021 
  • How Sales and Marketing can work more collaboratively on the platform to better engage target audiences.
  • How to articulate the value and ROI to leadership to secure increased investment 

Previous webinars

Member only

In this webinar Jonathan Fox and Peter Rosenwald shared 11 practical cross selling strategies that fee earners can implement immediately.

Member only

In this webinar, Victoria Moffatt of LexRex Communications joined us to share tips on creating an effective marketing strategy for 2021 by taking into account the unpredictable period we are currently living through, whilst also delivering effectively.

Member only

In this webinar, Gordon White, of marketing agency fatBuzz, joined us to explore the type and tone of the content you should be creating and considered how to encourage key personnel and fee earners to contribute to the process.

Member only

In this webinar Samantha Simms of The Information Collective joined us to share insight on how marketing teams should be working closely with digital compliance functions (Compliance, Privacy, and Information Security) to stay on the helpful side of the helpful vs creepy divide.

Member only

In this webinar Ellie Blenkinsop and Francesca Ayers shared the highs and lows, preparation and communication, processes and models used to lead change. They used real-life examples of change leadership and shared inspiring and practical insights from their ‘journey’ and spoke about how they proactively changed the bid strategy and won.

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