Tuesday 25 July 2017, Edinburgh

Topics that will be covered during this session include:

  • Recommended communication with internal and external audiences
  • How to manage brand communication
  • Tips for integration
  • How to proactively retain employee trust
  • How cultures can come together for a merger of equals
  • Brand strategy and integration to deliver a consistent client experience
  • Managing general brand promotion in the public sphere during this potentially tricky time

This session is aimed at anyone working in marketing teams that may experience a union of cultures, departments or firms in the future. We will seek to address common issues in devising an integrated strategy to consider the intangible factors in the merger.