Thursday 01 February 2018, Edinburgh

Marketers understand the importance of content marketing and the need to tell the firm's story, but have we progressed much beyond this? Here are some questions you should ask yourself:

  • Do you have a coherent content strategy?
  • Do you have specific aims and objectives for your content marketing activity?
  • Do you create different types of content for specific audiences or to meet specific objectives?
  • Do you operate to a clearly considered content calendar?
  • Are people engaging with your content?
  • Are you getting your content in front of your target audience?
  • Are you making use of the right tools to get your content in front of the right people?
  • Are you re-purposing the good content?

If the answer to any of these questions is 'No', you should have considered attending this first PM Forum Scotland event of 2018.

Gordon White defined content and explored how to establish what is the right type for you to use. We looked at developing a strategy and a content calendar that will assist you to create timely and engaging content.

We also examined the content journey and demonstrated how to make full use of the content you create by extending its reach, both online and offline.

Gordon provided actual examples of content used in B2B, B2C and Third Sector organisations and helped you to understand the extensive opportunities that exist to use content to get your message directly in front of relevant decision makers.