Wednesday 23 May 2018, Exeter

How can SEO and/or PPC improve your digital marketing? Having a strong digital presence is essential if you want to remain competitive. Paid and organic search are two popular methods of online marketing with two distinctly different approaches.

Each approach has its place in online marketing and they often work holistically to drive traffic to a website. In this talk, Ben Hollom talked on how to write effective and engaging content that aligns and supports your digital marketing strategy. David Mooney and Natalie Scutt also joined Ben to discuss the key differences and merits of PPC and SEO.