Tuesday 06 November 2018, Edinburgh

What do people say about you when you leave the room? Professional and hardworking, or lazy and unreliable? Lorna Hudson of Individual Impact lead an eye opening session, explaining that it only takes a tenth of a second for someone to make their mind up about you based on attractiveness, likeability, competence, trustworthiness and aggressiveness. Whilst we can work to change an opinion, it is of importance to give thought to what you want people to say about you.

Your personal impact is based on what people say about you and how you want to be known. Often we have intention to be, for example, professional, but do you always act in a professional way? it’s all about intention versus impact. Lorna told the group that one of the best ways to build your personal impact is to reflect on those who you admire; who is it that displays the attributes that you value and aspire to? Ask them to be your role model and build your personal impact on the attributes you admire most about them.

Lorna also asked the group to imagine themselves as an Iceberg – 10% of our behaviours are visible and the rest are our goals, attitude and background; all beliefs that people cannot see but are a large part of who we are. We therefore need to be mindful of the fact that your facial expression may not represent how you are actually feeling or want to represent yourself.

Lorna’s workshop allowed each of the delegates to give thought to taking control and actively thinking about the impact you make on other people. You need to define how you wish to come across, align how you look, sound and behave and finally, consider ways to project yourself on  and offline.

Written by Katie Whyte
Marketing & Business Development Manager, MacRoberts LLP