Wednesday 23 January 2019, Manchester

Even the best marketing or business development project is likely to fail without strong buy-in from the management team for leadership support and the wider partnership for implementation. So this session – based on the PM Forum’s half day courses on buy-in – was all about how best to achieve it.

This session explored ideas drawn from change management theory and the psychology of persuasion to provide practical help.

Our speaker, Kim Tasso (who is qualified in business management, marketing and psychology and the lead trainer for PM Forum), covered the following topics:

  • What are our biggest buy-in challenges?
  • The 7 P model of buy-in (People, Psychology, Process & Precision, Plan, Persuasion, Pressure and Patience)
  • Understanding the partner mind set and dealing with personality and cognitive types
  • Psychological science of persuasion
  • Top 10 tips for achieving buy-in