Wednesday 12 June 2019, Dublin

From the Institute of Practitioners in Advertising and Account Planning Group, to Thinkbox and The Ehrenberg Bass Institute for Marketing Science, Lee Grunnell dissected the most advanced analysis of effective marketing and reassembled it for professional services firms. In our June event, he tackled knotty issues like:

• Long term brand building vs. short term sales campaigns
• Balancing emotion vs. reason in communications
• When to aim for broad reach vs. when you need tight targeting