Tuesday 19 March 2019, Birmingham

In this session, Angela Brown from Meteoric Marketing suggested we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)

She shared:

  • How unintended outcomes from the status quo impact our relationships
  • The impact good and bad thought leadership has on client perceptions and actions
  • Practical advice and tools to create better content
  • How you can create materials to help your people engage with target buyers and sell more
  • Three practical steps you can take on existing activity to get a better commercial outcome