Thursday 16 May 2019, Nottingham
At the latest East Midlands PM Forum event, which was hosted by Browne Jacobson in Nottingham, Helen Andrews and Marc Wilson, from RizkMcCay, ran a useful session on how to get the most from the relationship with your agencies.
Helen kicked off the session by discussing the importance of getting your brief correct at the start of the project and shared a list of the key things that you should share and include in your brief. These included:
Marc then went on to stress the importance of being clear to your agency what your likes are dislikes are. When working with a design agency, some of the elements to discuss your thoughts on include:
Together, Marc and Helen went on to share some tips on making sure you get the best from your agency, stating that “Our best clients get our best work.” As well as sharing some of the things that their “best clients” do, these included:
The pair also shared how agencies structure their fees and how generally fees are based on time taken. Along with some really useful tips on how to Get the most from your budget. Tips included:
To conclude the session, Marc provided a few tips and examples for creating a strong brand. These focused on:
Overall, Helen and Marc delivered an extremely informative session, with lots of practical tips and suggestions for the group to help them get the most out of their agency relationships.
Written by Jemma Taylor-Smith
Marketing Consultant, V Formation