Wednesday 29 January 2020, Birmingham

We’ll tackle the challenge of finding creative hooks and themes in B2B products and services, as well as discussing how to package and deliver creative yet serious story ideas in ways which are attractive to the trade, technical and business media.

To make the most of the session, please come armed with a commercial or PR objective you’ve been grappling with or would love to crack. This could be growing a service line, reaching a new audience/sector or gaining coverage in particular media.