In this session, Bob Mytton, from brand and design studio Mytton Williams, will reveal the stories behind recent rebrands and campaigns he’s worked on for professional services firms. Based on over 30 years experience, he will talk through how to get buy-in from fee-earners and influence stakeholders and show you how to take your existing brand elements and make them work better, ensuring your firm stands out.
Emma Blair, Head of Marketing, and Craig Traynor, Head of Digital at MadeBrave, will discuss how to build an effective digital strategy for growing your brand through social. They will also look at new technologies in this space and provide some key takeaways for how professional services firms can make the most of their digital investment.
This presentation by Chris Hunter, of rhw Solicitors, will, with some humour, look to pick apart why getting reliable statistics from marketing activities is such a struggle. Does the natural creative nature of many BD and marketing professionals tend to make us uncomfortable with numbers? Does the demand for clear ROI stats stand as an obstacle to trying new and original ways of getting the message out to our target audience?
Larry Cattle, Director at CattleConsulting, will host an interactive session focusing on why professional services firms sometimes struggle to sell and he will share a number of strategies that will help to improve your sales strategy. We would also like to hear from you with your thoughts and experience.
We will hear first-hand some of the challenges this dedicated but stretched team at The Childhood Trust face. Three areas for development have been highlighted by the Trust and attendees will be split into teams to work with representatives of the charity to discuss and brainstorm each one: