Our first speaker Alison Hodivala will explore the role of relationship capital in business development, presenting a new ‘perspective’ to help customers unlock the power of their customer relationships to drive business insight and competitive advantage.
Susanne Pugsley, who has worked in house and as a consultant for many law and accountancy firms, will then share her insights into the value of unearthing relationships without asking the professionals to do too much.
Emma Massingham and Claire Offord of ClientFace will share their top tips around:
From the Institute of Practitioners in Advertising and Account Planning Group, to Thinkbox and The Ehrenberg Bass Institute for Marketing Science, Lee Grunnell has dissected the most advanced analysis of effective marketing and reassembled it for professional services firms. In our upcoming June event, he'll tackle knotty issues like:
At the very heart of the huge shift in spend from traditional media to digital are three key components: Accountability, Immediacy and Creativity. Jane Rutter, of Zeal, will share with you some strategies to implement internally to ensure your businesses are harnessing the power of digital and your teams are as aligned as possible.
In this session, Heidi Taylor of Heidi Taylor Marketing, will explore some of the myths that surround our profession and focus on the application of marketing fundamentals for professional services marketers. Specifically, attendees will take away a better understanding of the framework for developing effective, integrated marketing strategy and plans.
In this session, Simon Manuel, Inks & Dots, will explain why content marketing and professional services firms are perfect bedfellows. This will include looking at two key concepts many firms overlook when putting a content strategy in place:
In this session, James Sheppard from Adtrak will explain what it takes to be found by customers in your targeted locations.
He will cover the following: