What does and doesn’t matter – the laws of marketing


In the first of our seminars for 2020, lawyer, strategist and columnist, JP Castlin will break down what legal marketers must know in order to get their priorities in order, provide value to the business and secure growth for their firms.

Buyer behaviour will be detailed, market laws will be explained, industry myths will be taken apart, evidence will be provided… and toes will undoubtedly be stepped on.


Client feedback programmes and developing strategy from the results


 In this session Claire Rason, Client Talks will go back to basics to test the foundations of client feedback programmes.

We will look at:

  • How understanding the art of active listening can enhance client feedback programmes
  • Who listens in our organisations and how can we equip them with the skills they need
  • How mindsets might be stopping us from acting on what we hear.

Achieving client service excellence

West Midlands

Whether you are running a client listening project, a client experience management programme or leading in key account management you need to understand the principles of client service excellence. Your fee-earners are your internal clients too – and they need to experience excellence in marketing and BD service delivery.


Harnessing marketing automation for content marketing

North West

n this packed session Nick Golding, GoldSand Digital will cover:

  • What is marketing automation?
  • How it works in practice: The marketing automation journey of Jaguar Land Rover and Saville Assessment
  • The significance of content
  • Some of the automation tools available including an introduction to Swarm, GoldSand Digital’s award-winning automation tool 
  • Meaningful Return on Investment

Power of print – is direct mail part of your marketing mix?


Join us for an interactive and fun session hosted by The Dragonfly Agency’s Managing Director, Isla Munro who will talk us through ideas on how to use mail as an effective tool to acquire and retain customers. 

In this session we’ll:

  • Dispel some common myths about direct mail
  • Introduce the types of direct mail that could help your business grow
  • Discuss data and the effective way to communicate with your clients 

Maximising social media

East Midlands

Join us for an interactive session delivered by Samuel Evans, MD of Gather Social, who will explore how social media can help with brand awareness. 

In this session we’ll explore:

  • Social media success stories from the professional services sector
  • How to use Google Analytics as a tool to examine the effect social media strategy has on all traffic acquisition channels
  • The importance of keeping things simple to maximise effectiveness
  • How to overcome creative content barriers