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Book of the month

Advanced Marketing Management

Advanced Marketing Management

Nikolaos Dimitriadis

 

Selected book reviews

Malcolm McDonald on Value Propositions

Malcolm McDonald

B2B Customer Experience

Paul Hague

The Choice Factory

Richard Shotton

Where the Magic Happens

Caspar Craven

Reinforcements

Heidi Grant

B2B Marketing Strategy

Heidi Taylor

Clarity for Lawyers

Mark Adler

How to be Happy at Work

Annie McKee

Winning Proposals

John de Forte

Firm Principles: Simple guidelines for Winning Professional Services Firms

Alex Shacklock

(Re)considering your service value proposition

Andrew Manning

Professional Services Leadership Handbook

Nigel Clark

How to Become the Firm of Choice

Robert J Lees

Smart Collaboration

Heidi Gardner

Strategic Tendering for Professional Services

Tim Nightingale

What we mean when we talk about strategy

Stuart Crainer

The Analytical Marketer

Adele Sweetwood

The Leader’s Guide to Negotiation

Simon Horton

Managing Online Reputation

Charlie Pownall

Understanding Digital Marketing

Damian Ryan

The Future of the Professions

Richard Susskind

Switch: How to change things when change is hard

Dan Heath

Designing a Key Relationship Program

Robert Pay

Professional Services Marketing Handbook

Nigel Clark

Effective Client Management in Professional Services

Jack Berkovi

The Communication Book

Emma Ledden

The Small Big

Steve Martin

Crisis, Issues and Reputation Management

Andrew Griffin

The Social Media MBA – Guide to ROI

Christer Holloman

Rainmakers and Trailblazers

Kim Tasso

The Presentation Book

Emma Ledden

Essential Law for Marketers

Ardi Kolah

Pricing for Profit

Peter Hill

The Highly Effective Marketing Plan

Peter Knight

The Complete Marketer

Mike Meldrum

Valuable Content Marketing

Sonja Jefferson

The Icarus Deception

Seth Godin

Avoiding Extinction: Reimagining Legal Services for the 21st Century

Mitchell Kowalski

Mastering story, community & influence

Jay Oatway

Reinventing Professional Services

Ari Kaplan

Professional Services Marketing 3.0

Bruce Marcus

The Marketer’s Handbook

Laurie Young

Poke the Box

Seth Godin

Marketing Accountability

Peter Mouncey

Marketing 3.0

Philip Kotler

Flip the Funnel

Joseph Jaffe

The Referral Engine

John Jantsch

Marketing & Selling Professional Services

Basil Sawczuk