Digital Marketing 2007

191 members completed the November 2007 survey on Web 2.0 (44% UK; 55% law; 13& managing partners; 62% Director/Head or Manager; 50% 251-10,000 headcount.) Key findings:

  • 18% of firms ban Facebook on office computers as a 'time waster'; 20% allow free access anytime arguing their people should be trusted Web 2.0 and social networking
  • 20% of firms are considering an official presence on Facebook
  • Large firms are actively exploring the possibility of upgrading intranets for Web 2.0 techniques
  • No firms are reporting commercial success through using Web 2.0 sites
  • 46% of firms have no formal policy towards unofficial blogs or Facebook groups in the name of or linked to the firm

Download the full results summary  |  Press Release