Welcome to PM Forum Scotland

The Scotland regional events take place in Edinburgh and Glasgow city centres at various venues. Organised by a local committee of professional services marketers, events aim to bring together those responsible for the marketing and business development function at law, accountancy, property, consultancy and other professional sectors.

Meet the committee

Kerry Manton

Regional Chair

Paul Roberts

Regional Director

MyCustomerLens

Fraser Collins

HelloKindred

Victoria Lennon

BDO

Laura Steele

Burges Salmon LLP

Gillian Stobo

Pinsent Masons

Why attend a PM Forum event?

 

9

Cross-sector attendees

With marketing professionals across accountancy, law, property, and more, no matter the topic, there will always be an opportunity to learn and network with a wide variety of your peers.

 

9

Educational events

Stay up-to-date on topics key to your role and development from the best experts, consultants and in-house professionals. In-person to facilitate networking plus online to enable a learning environment with no geographic boundary.

 

9

Cost effective

Events are included in the corporate membership bundle, allowing easy and great value access at no additional cost.

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Years Established

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Members for Over 10 Years

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Members Over 5 Years

Upcoming events

Previous events & reports

Marketing planning and performance measurement

Thursday 09 March 2023, Edinburgh

In this webinar taster hosted by PM Forum Scotland we examined how using data can shape your wider marketing planning and how performance management data feeds directly into strategic planning and culture development.

Points covered include

  • The basics of making data driven decisions – what to measure, how and why
  • How to take a robust approach to data collection
  • Using data to get buy-in from the business
  • How to integrate a system vs human approach to collaboration tools that assist with performance management
  • What systems are available to manage the process of integration

Members can view the full webinar here

HR for Non-HR Managers/Tips to improve collaborative working with HR

Thursday 20 October 2022, Edinburgh

In this this 3-min webinar taster, the Bidwells HR team talked through:

• Areas HR and marcomms teams can work together on to help to retain people, develop successful internal communication programmes and ultimately generate a positive culture.

• Essential HR tips for first time managers – how to manage team members effectively.

• Examples of how diversity and inclusivity projects can be delivered to promote firm-wide ESG communication internally and externally.

PM Forum members can view the full video here

Recruitment marketing – how to retain and attract the best talent

Thursday 07 April 2022, Edinburgh

A 3-minute taster of Johanne Smith’s presentation where she explained why recruitment marketing is a hot topic for all firms at the moment and, with the much feted ‘great resignation’, how marketing teams are able to support firms to retain and recruit key talent.

PM Forum members can log in to watch the full video

 

Come together and reconnect

Tuesday 29 March 2022, Edinburgh

As our offices start reopening and events begin to move from virtual to face to face, we want to invite all Scotland members to come together, reconnect with peers and practise being sociable again!

We can help you:

  1. Ease back into it by starting to reconnect with others in roles just like yours,
  2. Prepare to be more social by practicing small talk with a group you can trust, who are all in a similar position to you,
  3. Socialise at a level you are comfortable with in an intimate environment.

Summary of 2020 Events

Despite Pandemic barriers, PM Forum has adapted to new digital enviroments  even influenced with 3 events focusing on social media & client feedback  .

Summary of 2019 Events

With a focus on internal firm strategies, PM Forum had curated 4 events across brand management, content marketing, career development and more!

Summary of 2018 Events

10+ events focused on everything from position messaging, internal work environment strategies, to even marketing strategies you can implement in your firm today!