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Articles from the current issue:

Jul
2020

An opportunity for change

Careerwatch Member only

Rebecca Ellis reports on latest trends in recruitment, likely developments, and how business development and marketing functions are planning for the future.

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Jul
2020

Going paperless

Case study

Adam Cohn says: Don’t stay stationary, ditch the stationery (and the rest of the paper).

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Jul
2020

On the move…

Global Village Member only

Appointments, promotions and departures.

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Jul
2020

Use video to enhance your brand

How to ... Member only

Chris Kemp explains the role of video in creating powerful stories to help clients tell you apart from the competition.

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Jul
2020

Scenario planning in a crisis

Insight Member only

In an emergency, the urgent is prioritised. But what about the day after? Gerard Drenth and Ciarán McGinley describe how scenario planning contributes to a more robust strategy, especially in times of crisis.

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Jul
2020

Maximising the value of client-agency partnerships

Leader

Hannah Lee believes getting this right is crucial as excellent work should ultimately lead to improvements in your bottom line.

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Jul
2020

Talented professionals or needy children?

Management focus Member only

Helen Blake embraces the human capacity to adapt and thrive at a time of crisis.

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Jul
2020

Continuing to develop business

Marketing basics Member only

Richard Crook explores business development tactics in the self-quarantined world.

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Jul
2020

GDPR – is it the Wild West again?

Network Member only

As we celebrate the legislation’s second anniversary, evidence suggests that as organisations have needed to rely more on email communication, they have relaxed their compliance with GDPR.

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Jul
2020

Who is responsible for your marketing?

Opinion Member only

James Pinchbeck believes there is a valuable difference between a partner charged with marketing and that of a marketer as partner responsible for marketing.

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Jul
2020

Innovation in challenging times

Practice profile

A firm of 22 people based in Nottingham and Leicester is going to have a disproportionate effect on the way the UK rebuilds from coronavirus. As patent and trade mark attorneys, the team at AdamsonJones specialise in innovation. Business Development Director Nic Ferrar and Marketing Manager Rachel Biggin talk to Neasa MacErlean.

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Jul
2020

Executive Engagement Strategies

Review Member only

Review of a new book by Bev Burgess.

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Jul
2020

No place like home

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: will widespread homeworking be a lasting legacy of the lockdown?

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Jul
2020

Want your virtual comms to cut through? BE SURPRISING!

Top tips Member only

Andy Bounds gives his top tips.

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Jul
2020

Key account management - creating positive impact in challenging times

Video Member only

This interactive virtual webinar answered the vital questions and debated how professional services can make a difference in engaging clients looking at both internal and external activity.

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Jul
2020

New skills – New future: Making the most of your career

Video Member only

In this webinar Joanna Milne, Jeremy Ford and Sadie Baron provide practical advice on the skills which may be in demand in the coming months and years, and how you can leverage your current experience in the new market.

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Jul
2020

Reputation in the new normal - a test of character

Video Member only

In this webinar, Tal Donahue and Jennifer Ogunleye discuss what will define the reputation of a professional services brand in the ‘new normal’ and how the professions can navigate reputational pitfalls.

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Jul
2020

The 3Rs of alumni engagement

Video Member only

In this webinar, Martine Davies shares insights, tips and practical advice on how you can maximise your organisation’s alumni network to find and validate new business leads in an environment where we face added challenges of reduced contact, increased noise online and an inability to connect with clients and targets in person.

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Jul
2020

A reality check for business

Viewpoint Member only

Eddy Sleiman asks: Have firms mastered the art of strengthening relationships or have they been enjoying the ‘one night stand’?

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