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Articles from the current issue:

Jul
2019

We wrote a book. Now what?

Case study Member only

Sarah Gunn gives some advice on how to self-publish without losing your mind.

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Jul
2019

On the move…

Global Village Member only

Appointments, promotions and departures.

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Jul
2019

Master the art of business storytelling

How to ... Member only

Warrick Harniess explains how to use the principles of storytelling to build relationships and influence people.

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Jul
2019

‘Dirty, dangerous and dull’

Insight Member only

…or an exciting new opportunity? Emma Radowicz compares the built environment with other professional services sectors.

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Jul
2019

Brand advocacy starts at home

Insight Member only

Lorna Forrester discusses the importance of getting buy-in for your employer brand.

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Jul
2019

Technology and psychology skills needed

Leader

Kim Tasso believes that the marketing profession is at an interesting crossroads.

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Jul
2019

Appealing to all preferences

Management focus Member only

Kathryn Hobbs looks at how being an inclusive firm is about tapping into others’ strengths and unlocking the collective intelligence of the team.

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Jul
2019

Turning your thinking on its head

Marketing basics Member only

Angela Brown explains how firms can get better commercial outcomes from thought leadership.

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Jul
2019

Give your presentation a flying start

Network Member only

Do you find yourself taking a similar approach to preparation every time you give a speech or presentation?

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Jul
2019

Winning hearts and minds

Opinion Member only

Simon Cohen explores how to engage partners and fee earners for business development and marketing best practice – and it’s not just a normal sales role.

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Jul
2019

A firm with genuine focus

Practice profile

International law firm Watson Farley & Williams has broadened its specialisms from shipping to transport, energy and real estate. The human element and the long term view steer today’s direction of travel. Rippan Vig, Director of Client & Strategic Development, and Sam Marchant, Director of Global Business Development, describe the journey to Neasa MacErlean.

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Jul
2019

Digital Marketing Strategy

Review Member only

Review of Simon Kingsnorth's new book.

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Jul
2019

No hopers

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: how should firms decide which new business opportunities to pursue?

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Jul
2019

Bursting the bubble of procurement

Viewpoint

At a time when Requests for Proposals (RFPs) are on the rise, and firms are increasingly being asked to bid competitively for work, Sarah Barrett-Vane asks: Is procurement about more than simply crunching the numbers?

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