Articles from the current issue:

Careerwatch Member only

Emily Morris explores how we can keep our skills base and network lively in uncertain times.

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Case study

As the repercussions of the pandemic shook the world, Raisa Ibrahim explains how a survey-driven research report, with project sponsors at the very top table, helped her firm understand how its client’s roles were changing.

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Apr
2021
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Dominic Ayres believes that adopting a sector-based strategy is no longer optional, and provides a framework to help you set one up.

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Apr
2021
Icarus reboot Member only

Icarus finds ways to hide when working from home.

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Insight Member only

Having spent the vast amount of her time last year on reactive communication and marketing, it’s made Jen Smith appreciate even more how much client needs differ.

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Apr
2021
Insight Member only

During his time helping organise their digital strategies, Steve Brennan has come across five key mindsets among business owners, marketing directors and marketing managers.

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Leader

Kirsty Siviter shares some practical pointers to help elevate your presence (cat filter optional).

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Management focus Member only

Debbie Dudley and Emily Palmer discuss the new change management principles.

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Marketing basics Member only

Christine Baltas discusses making marketing plans relevant in today’s new normal.

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Network Member only

If this is the first time that you are hearing about Clubhouse, don’t worry – you’re not alone.

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Opinion Member only

Minter Dial explores why purpose and authenticity are necessary for today’s brands.

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Practice profile

Schofield Sweeney has had a good year – accelerating a journey from Yorkshire law firm into a practice with a national client base. Covid was both a help and a slight hinderance but was never a dominating issue for the firm’s three full-time marketers. Graham Sweeney, Chief Operating Officer, and the marketing team spoke to Neasa MacErlean.

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Video Member only

In this webinar Orlaith Carmody shared advice on how to show up better online – to present more effectively, to pitch your plan, to contribute strongly to a meeting – and share that knowledge with your colleagues and partners.

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Video Member only

In this webinar, Steve Markman shared the eight key elements of a successful partner speaking program and provided key tips to ensure your firm accomplishes its speaking objectives to create opportunities for marketing, PR and business development.

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Viewpoint Member only

As part of the research for their book Sustainable Marketing, Michelle Carvill, Gemma Butler and Geraint Evans interviewed Sarah Walker-Smith, chief executive of Shakespeare Martineau.

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