PM Forum

Home|
Sign up | Log in
 | Contact
 

Articles from the current issue:

Feb
2020

Defying convention to build awareness

Case study Member only

Tania Hemming shares the thinking behind Morton Fraser’s latest campaign and award-winning marketing approach.

More
Feb
2020

On the move…

Global Village Member only

Appointments, promotions and departures.

More
Feb
2020

Get inside the procurement mindset

How to ... Member only

In this extract from his recent book, John de Forte discusses how procurement specialists are influencing clients’ choice of external advisers.

More
Feb
2020

Segmenting the buyers of professional services

Insight Member only

Firms tend to focus on relationships with ‘decision-makers’ and overlook the ‘influencers’. Graham Archbold suggests ways to revise and humanise buyer segmentation.

More
Feb
2020

Keep taking the tablets

lcarus reboot Member only

The year has begun inauspiciously for Icarus.

More
Feb
2020

Adjusting to a new reality

Leader

Despite few plans surviving encounter with reality, few would dispute that planning is indispensable.

More
Feb
2020

Getting thought leadership right

Marketing basics Member only

Richard Gerrard looks at ways to mobilise your firm’s ideas to win profitable business.

More
Feb
2020

Getting qualified

Network Member only

Lydia Lyons explores the value of studying for and completing the CIM qualification.

More
Feb
2020

Being heard in an ambitious content world

Opinion Member only

Kate Pickering explores how to rise above the white noise of increased competition.

More
Feb
2020

Talking straight, thinking smart

Practice profile

London law firm Howard Kennedy sees vast opportunities on the horizon, and has been working hard to prepare for them. Managing Partner Craig Emden and Business Development & Marketing Director Daryl Atkinson tell Neasa MacErlean how they are targeting particular areas in the UK and around the globe.

More
Feb
2020

A new decade brings fresh priorities

Research report

The PM Forum’s eighth annual Marketing Leaders’ Benchmark shows professional firms investing in brand differentiation, marketing automation and client experience. But, asks Alastair Beddow, do they have the right metrics in place to keep track of their success?

More
Feb
2020

A Practitioner’s Guide to Account-Based Marketing

Review Member only

Review Bev Burgess's book.

More
Feb
2020

The growth of MarTech – Part 1

Technology Member only

In the first of two article, Kim Tasso provides an overview of the main systems in use in the professions.

More
Feb
2020

Brand and digital intelligence

Viewpoint Member only

Greg Hobden looks at how the top law firm websites are measuring up – and what all PSF’s can do to improve the impact of their brand and digital experience.

More
 

Previous issues:

Downloads: