PM Forum

Home|
Sign up | Log in
 | Contact
 

Articles from the current issue:

Sep
2019

Studying the opportunity

Case study Member only

Earlier in the year, Grant Thornton UK was awarded the prestigious Most Innovative Client Service award by the Managing Partners’ Forum. Here Justin Rix and the team share their take on best practice client innovation.

More
Sep
2019

On the move…

Global Village Member only

Appointments, promotions and departures.

More
Sep
2019

Get beyond vanity metrics

How to ... Member only

Ciaran Rogers explains how you get beyond the 'vanity' metrics of sessions, likes, shares and such like to understand the actual contribution of your digital marketing.

More
Sep
2019

Finance department: Enemy or friend?

Insight Member only

What do marketers need to know about finance to get the number crunchers excited? Jonathan Amponsah shares his thoughts.

More
Sep
2019

Inclusion for all

Insight Member only

Zsofi Toth explores the way brands around us alter the way we talk to our clients.

More
Sep
2019

Out of sight

lcarus reboot Member only

My managing partner’s infatuation with corporate fashion, usually gratifyingly ephemeral, shows no sign of abating in the case of his newly discovered enthusiam for All Things Green.

More
Sep
2019

Resilience… and the Cricket World Cup final

Leader

Louise Edwards marvels at the beauty of sport.

More
Sep
2019

Tackling mental health

Management focus Member only

Firms are now responding fast to shocking evidence about the state of mental health amongst their personnel. Over 93 per cent of young lawyers in England and Wales, for example, say they were stressed in the last month, a quarter of them severely, according to the Law Society. So what are their employers doing? Neasa MacErlean reports.

More
Sep
2019

Being a genuine thought leader

Marketing basics Member only

The benefits of thought leadership are clear. Positioning your firm and your people as experts should be an aspiration of every marketer and leader. But, asks Sam Page, how do you know if your firm’s content is effective?

More
Sep
2019

Friends and acquaintances are the surest passport to fortune

Network Member only

This article’s title quotes Arthur Schopenhauer and comes across as parasitic, but, says Tamara McCombe, it highlights the importance of professional networks in executing jobs optimally.

More
Sep
2019

Beware the Flat Earth Theory

Opinion

Andrew Tenzer believes that the marketing sector is becoming increasingly overrun by our own version of the flat earthers.

More
Sep
2019

Testing the boundaries

Practice profile

In what sort of circumstances does a 70+person legal firm pitch against the biggest names in the law and win? One way is when they have a Cannabis Law team. Chris Lane, Head of Business Development and Marketing at Mackrell Turner Garrett in London, and his colleague Robert Jappie tell Neasa MacErlean about their niche units.

More
Sep
2019

The Power of Personal

Review Member only

Review of Liz Whitaker's new book.

More
Sep
2019

Effective marketing

Viewpoint Member only

JP Hanson discusses, among other things, the definition of marketing effectiveness, establishing a framework and how not to ignore the long in favour of the short.

More
Downloads: