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Articles from the current issue:

Jun
2020

Cutting through the noise

Case study

Caroline Das-Monfrais describes how a piece of Award-winning thought leadership can raise a firm’s profile and reach its target market.

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Jun
2020

On the move…

Global Village Member only

Appointments, promotions and departures.

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Jun
2020

Make your brand stand out

How to ... Member only

How do we make our brand stand out when we are all doing the same thing? Bob Mytton has heard this question many times and has some advice.

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Jun
2020

A culture of support

Insight Member only

Claire Rason and Steve Couch discuss the importance of having a coaching culture in times of uncertainty.

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Jun
2020

A guide to videoquette

lcarus reboot Member only

Icarus looks at the real joys of working from home.

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Jun
2020

Marketing during a pandemic

Leader

Advisers have a unique opportunity during the Covid-19 outbreak to capture new files and business.

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Jun
2020

Soft skills for leaders

Management focus Member only

Jacqueline Burns explains how it’s hard to demonstrate leadership potential without soft skills.

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Jun
2020

Making the brave pitch decision

Marketing basics Member only

Thomas Lott believes we should all be asking ourselves the hard questions when deciding which pitch to go for.

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Jun
2020

Making wise use of marketing expertise

Network Member only

During recent webinars organised by the Managing Partners’ Forum, anonymous polls among CEOs and C-Suite members have shown some important findings for marketers.

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Jun
2020

Refocus, reinvigorate and resonate

Opinion Member only

Katrina Candy looks at communication in the age of lockdown.

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Jun
2020

Differentiation: The new different

Opinion Member only

Differentiated and consistent brand application maximises visibility and credibility. As we live through a moment in history that will define and change us, Will Hambling looks at the possibilities of storytelling.

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Jun
2020

Continually trying out new ideas

Practice profile

How does a top 75 firm compete with the ‘Magic Circle’ law firms? In the case of Pinsent Masons it finds a different, and compelling, tale to tell to clients. Vince Gray, Director of Business Development, recounts the Pinsent Masons experience to Neasa MacErlean.

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Jun
2020

Powerful B2B Content

Review Member only

Review of Gay Flashman's new book.

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Jun
2020

Marrying best practice and digital excellence to drive client experience

Video Member only

In this webinar, Meirion Jones and Nick Andrews discuss how can transformational change and technology adoption affect fundamental thinking about what it’s like for clients to work with your firm…and why they should.

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Jun
2020

Stay Connected. Protect the Firm. Save Clients.

Viewpoint Member only

Graham Archbold looks at what firms need to do to succeed through the downturn and beyond.

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