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Articles from the current issue:

Dec
2021

On the move…

Global Village Member only

Appointments, promotions and departures.

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Dec
2021

Get ahead in a cookieless future

How to ... Member only

Firms are breaking cookie rules, for no good reason. Mat Morrison identifies some key problems, and offers some simple fixes for staying clean while keeping track of your data.

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Dec
2021

LawyerTok is coming for you

Insight Member only

Explaining TikTok in writing is not easy but Helen Burness gives it a try.

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Dec
2021

Keeping the conversations going

Insight

With the impact of racism at all levels of society continuing to hit the headlines, the PM Forum revisited EDI at a recent event.

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Dec
2021

The certainty of uncertainty

Leader

Louise Edwards discusses how guesswork/uncertainty has been prevalent over the past 18 months, in every area of life.

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Dec
2021

Empathy in a hybrid world

Management focus Member only

Laura Dawson discusses the behaviours leaders need in order to manage performance in the new hybrid working environment.

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Dec
2021

Helping your partners to win

Marketing basics Member only

Derek Howard discusses the opportunity for M&BD professionals to take the lead in driving real success for their partners and firms over the coming months.

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Dec
2021

Running a covid-safe event

Network Member only

At a recent webinar, hosted by Laura Davey from the Forum’s Scotland Committee, experts shared a number of tips to help firms manage the current state of flux.

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Dec
2021

Wider business and commercial skills for marketers

Opinion Member only

Emily Morris explores what you need to know and what skills other departments in your firm can teach you.

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Dec
2021

Diamond-cut precision

Practice profile

One of the world’s leading specialist law firms has just relaunched its branding, website and approach to content. Neasa MacErlean speaks to specialist criminal and civil disputes law firm Peters & Peters about this complex year-long project – and the 50 per cent rise in turnover that coincided with its development.

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Dec
2021

A purpose is for life, not just for a crisis

Research report Member only

In early 2021, PM Forum members were surveyed on where their firms sat in terms of CSR, responsibility and purpose. Helen Foord analyses the findings of the first Professional Services Purpose Survey.

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Dec
2021

Bias Interrupted

Review Member only

A review of the recent book by Joan C. Williams.

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Dec
2021

Will you be replaced by a robot?

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: is AI likely to make you redundant

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Dec
2021

How human behaviour really works: All human behaviour

Video Member only

In this webinar, Mike Coulter shares a simple, powerful way of looking at human behaviour and how you can apply it to influence even the trickiest of partners in your firm!

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Dec
2021

The Art of ‘Nudging’

Video Member only

In this webinar, Nick Davies shed light on the essentials, based on the ground-breaking work of Daniel Kahneman (Thinking Fast & Slow), Robert Cialdini (Influence, the Psychology of Persuasion), Kevin Dutton (Flipnosis) and Dr David Halpern (Inside the Nudge Unit) and gave members the knowledge and tools that can be put into practice straight away.

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Dec
2021

Unleash the power of advertising

Viewpoint Member only

Stephen Woodford suggests how advertising can benefit professional services firms.

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