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Articles from the current issue:

Apr
2021

Avoiding career atrophy

Careerwatch Member only

Emily Morris explores how we can keep our skills base and network lively in uncertain times.

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Apr
2021

Better understanding clients

Case study

As the repercussions of the pandemic shook the world, Raisa Ibrahim explains how a survey-driven research report, with project sponsors at the very top table, helped her firm understand how its client’s roles were changing.

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Apr
2021

On the move…

Global Village Member only

Appointments, promotions and departures.

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Apr
2021

Develop a winning sector strategy

How to ... Member only

Dominic Ayres believes that adopting a sector-based strategy is no longer optional, and provides a framework to help you set one up.

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Apr
2021

Not going out

Icarus reboot Member only

Icarus finds ways to hide when working from home.

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Apr
2021

Talking to different audiences

Insight Member only

Having spent the vast amount of her time last year on reactive communication and marketing, it’s made Jen Smith appreciate even more how much client needs differ.

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Apr
2021

Mindset matters

Insight Member only

During his time helping organise their digital strategies, Steve Brennan has come across five key mindsets among business owners, marketing directors and marketing managers.

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Apr
2021

Keep impact real in virtual meetings

Leader

Kirsty Siviter shares some practical pointers to help elevate your presence (cat filter optional).

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Apr
2021

What’s changed about change?

Management focus Member only

Debbie Dudley and Emily Palmer discuss the new change management principles.

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Apr
2021

The marketing evolution

Marketing basics Member only

Christine Baltas discusses making marketing plans relevant in today’s new normal.

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Apr
2021

Exclusivity vs utility: The argument around Clubhouse

Network Member only

If this is the first time that you are hearing about Clubhouse, don’t worry – you’re not alone.

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Apr
2021

Making purpose work

Opinion Member only

Minter Dial explores why purpose and authenticity are necessary for today’s brands.

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Apr
2021

Reassurance, security and comfort

Practice profile

Schofield Sweeney has had a good year – accelerating a journey from Yorkshire law firm into a practice with a national client base. Covid was both a help and a slight hinderance but was never a dominating issue for the firm’s three full-time marketers. Graham Sweeney, Chief Operating Officer, and the marketing team spoke to Neasa MacErlean.

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Apr
2021

Perform as a leader and win the day

Video Member only

In this webinar Orlaith Carmody shared advice on how to show up better online – to present more effectively, to pitch your plan, to contribute strongly to a meeting – and share that knowledge with your colleagues and partners.

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Apr
2021

Best practices to obtain speaking engagements for your firm’s partners

Video Member only

In this webinar, Steve Markman shared the eight key elements of a successful partner speaking program and provided key tips to ensure your firm accomplishes its speaking objectives to create opportunities for marketing, PR and business development.

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Apr
2021

Profits with purpose

Viewpoint Member only

As part of the research for their book Sustainable Marketing, Michelle Carvill, Gemma Butler and Geraint Evans interviewed Sarah Walker-Smith, chief executive of Shakespeare Martineau.

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