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Articles from the current issue:

May
2019

Climbing the career ladder

Careerwatch

Emma Shorrock debates when in your career to strengthen your grip, climb the ladder or enjoy the view.

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May
2019

The benefits of a charitable foundation

Case study Member only

George Wilkinson describes the journey Ashfords took, leading to the creation of the Ashfords Foundation.

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May
2019

Marketers on the move

Global Village Member only

Appointments, promotions and departures.

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May
2019

Navigate the RFP storm

How to ... Member only

Steph Hogg gives her ‘ex-buyer’ view on the key tender questions: how do we plan for a client tender, which opportunities are ‘real’, and what is the client really looking for?

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May
2019

Injecting creativity into your writing

Insight Member only

Adele Baxby Meehan suggests ways of approaching a writing job to ensure its engaging and interesting to read, and write.

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May
2019

Get under the skin

Leader

For Liz McCloskey, the essence of great marketing has firm foundations in great planning.

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May
2019

Digital content 101

Marketing basics Member only

Rachael Singh says don’t be so hard on yourself, just get to the point.

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May
2019

Proof of value

Network Member only

BD and marketing teams in professional services firms today are larger, more sophisticated and frequently global.

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May
2019

The invisible business development professional

Opinion Member only

Ryan Hubley looks at how to increase your visibility as a new BD kid at school.

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May
2019

A marketing team of 200

Practice profile

The UK law firm Kuits is now competing in certain areas with the global Top Ten, despite operating out of just one city — Manchester. Marketing Manager Sarah Glynn tells Neasa MacErlean why this relatively small practice is so confident about the future.

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May
2019

Advanced Marketing Management

Review Member only

New book by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney.

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May
2019

Vive la difference

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: adding an extra dimension to diversity.

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May
2019

The digital revolution

Technology Member only

As Silicon Valley giants and agile FinTechs reshape the playing field, Peter Matthews believes that there is an urgent need for the professions to transform their business models and elevate their client experience.

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May
2019

Marketing in the UAE

Worldwide Member only

Mandip Dulay looks at how to address an emerging market.

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