Articles from the current issue:

Case study Member only

Earlier in the year, Grant Thornton UK was awarded the prestigious Most Innovative Client Service award by the Managing Partners’ Forum. Here Justin Rix and the team share their take on best practice client innovation.

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Sep
2019
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Ciaran Rogers explains how you get beyond the 'vanity' metrics of sessions, likes, shares and such like to understand the actual contribution of your digital marketing.

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Insight Member only

What do marketers need to know about finance to get the number crunchers excited? Jonathan Amponsah shares his thoughts.

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Insight Member only

Zsofi Toth explores the way brands around us alter the way we talk to our clients.

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Sep
2019
lcarus reboot Member only

My managing partner’s infatuation with corporate fashion, usually gratifyingly ephemeral, shows no sign of abating in the case of his newly discovered enthusiam for All Things Green.

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Leader

Louise Edwards marvels at the beauty of sport.

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Management focus Member only

Firms are now responding fast to shocking evidence about the state of mental health amongst their personnel. Over 93 per cent of young lawyers in England and Wales, for example, say they were stressed in the last month, a quarter of them severely, according to the Law Society. So what are their employers doing? Neasa MacErlean reports.

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Marketing basics Member only

The benefits of thought leadership are clear. Positioning your firm and your people as experts should be an aspiration of every marketer and leader. But, asks Sam Page, how do you know if your firm’s content is effective?

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Network Member only

This article’s title quotes Arthur Schopenhauer and comes across as parasitic, but, says Tamara McCombe, it highlights the importance of professional networks in executing jobs optimally.

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Opinion

Andrew Tenzer believes that the marketing sector is becoming increasingly overrun by our own version of the flat earthers.

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Practice profile

In what sort of circumstances does a 70+person legal firm pitch against the biggest names in the law and win? One way is when they have a Cannabis Law team. Chris Lane, Head of Business Development and Marketing at Mackrell Turner Garrett in London, and his colleague Robert Jappie tell Neasa MacErlean about their niche units.

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Review Member only

Review of Liz Whitaker's new book.

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Viewpoint Member only

JP Hanson discusses, among other things, the definition of marketing effectiveness, establishing a framework and how not to ignore the long in favour of the short.

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