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Articles from the current issue:

Dec
2020

Lockdown, work and relationships

Case study Member only

Barbara Ashley explores the outcomes of research on the impact of lockdown on work/life balance.

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Dec
2020

On the move…

Global Village Member only

Appointments, promotions and departures.

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Dec
2020

The mind is a machine for telling stories…

How to ... Member only

Meirion Jones shares a different and exciting way of looking at storytelling.

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Dec
2020

Avoiding the mental shortcuts

Insight Member only

Claire Rason discusses how unconscious bias can get in the way with client feedback.

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Dec
2020

Impact of Covid on M&BD

Leader

Rather than wallow in the awful cost of Covid19, Kim Tasso reflects on its positive impact on professional services marketing and business development.

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Dec
2020

Success on your terms

Management focus Member only

Aleksandra Atman explains how your mindset might be holding you back and what to do about it.

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Dec
2020

Try some nurture marketing

Marketing basics Member only

Olivia McKee looks at how firms can use client feedback to nurture prospects through the sales funnel.

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Dec
2020

Ending with impact

Network Member only

Vinette Hoffman-Jackson believes that the ending of your presentation is most important.

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Dec
2020

Digital gold

Opinion Member only

James Moore explains how the data you already hold can identify, improve and increase your new business prospecting.

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Dec
2020

Looking for innovation

Practice profile

English real estate law firm DJB was not directly affected by lockdown because its lawyers have been working remotely for 15 years. But Covid now has wide implications for its markets and marketing, as Client Director Yvonne Hills tells Neasa MacErlean.

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Dec
2020

Mind the ‘Alignment Gap’

Research report Member only

Firm-wide leaders’ expectations have shifted during the nine months of the pandemic. Leor Franks believes that regular communication is required to ensure the right resources are in place.

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Dec
2020

Better Business: How the B Corp Movement is remaking capitalism

Review Member only

A review of a new book by Christopher Marquis.

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Dec
2020

Is it working?

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: is homeworking reducing productivity?

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Dec
2020

‘You never sack a friend’ – Cross selling and upselling

Video Member only

In this webinar Jonathan Fox and Peter Rosenwald shared 11 practical cross selling strategies that fee earners can implement immediately.

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Dec
2020

Creating an effective marketing and PR strategy for 2021

Video Member only

In this webinar, Victoria Moffatt of LexRex Communications joined us to share tips on creating an effective marketing strategy for 2021 by taking into account the unpredictable period we are currently living through, whilst also delivering effectively.

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Dec
2020

It’s still good to talk

Viewpoint Member only

Karen Tinkler believes maintaining communication flow, stand your firm in better stead to get back to full capacity when this is all behind us.

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