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Articles from the current issue:

Oct
2021

Using the lessons of 2020 to transform events

Best practice Member only

As we left lockdown back in July, PM Forum ran its own event in which five experts explained why the sector is changing so fast and what firms need to know as they restructure this vital part of marketing.

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Oct
2021

Build your career with ABM

Careerwatch Member only

Demand for account-based marketing (ABM) is skyrocketing in professional services. In an extract from her book, Bev Burgess outlines the competencies needed to flourish in this role.

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Oct
2021

Lifting the spirits at The Keystone Arms

Case study Member only

Katie Tibbitts shares how one firm used award winning internal marketing to ‘share the love’ and keep a community alive.

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Oct
2021

On the move…

Global Village Member only

Appointments, promotions and departures.

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Oct
2021

Pitch like a pro on a virtual platform

How to ... Member only

Whether pitching in the room and on the Zoom, Michael Fleming believes much is the same. However there are some essentials to remember when going online.

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Oct
2021

Making the most of the one-person marketing team

Insight Member only

Working from home has many of the same challenges as those of a solo marketer. Marketing team of one, Rachel Biggin has some tips to help.

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Oct
2021

What financial services can teach us

Insight Member only

Rachael Kinsella discusses what professional services can learn from financial services – and vice versa.

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Oct
2021

Making podcasts work for your business

Leader

Hannah Lee on setting up a business podcast series.

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Oct
2021

Making the thought leadership grade

Network Member only

Sam Page discusses how Passle counted over 37,397 individual blogs, articles, and other insights published in 2020.

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Oct
2021

Authenticity. Why brands can’t fake it

Opinion Member only

In a world of increasing transparency, Keith Taylor explains why an authentic brand is crucial to building trust and supporting the business during challenging times.

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Oct
2021

Being smart about its objectives

Practice profile

Langleys Solicitors had a new team at the top when the Covid crisis began. Lee Grunnell, Director of Marketing and Business Development, tells Neasa MacErlean how the firm worked on long-term projects in tandem with the emergency response.

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Oct
2021

What people say about you

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: professional firms could be more systematic in curating recommendations from clients.

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Oct
2021

Marketing automation: your BFF

Technology Member only

Choosing the wrong marketing automation platform can be a headache for marketers – and having to change platforms can be laborious and costly. Lynnsay Martin gives her top tips on how to choose the right platform for your business.

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Oct
2021

Proving your worth with B Corp certification

Video Member only

In this webinar John Featherby, Paul Fletcher and Nick Misquitta share their views and experience of B Corp certification, how it can help to demonstrate a firm's social value to clients and prove their worth.

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Oct
2021

A cookieless future: What you need to know to get ahead

Video Member only

In this webinar, digital media expert Mat Morrison and Hayley Brooksbank, of Bird & Bird, discussed the move to greater privacy control for individuals, and where this leaves marketers and their ability to track and understand the user journey.

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Oct
2021

Event tech: how leading brands harness tech to engage audiences

Video Member only

In this webinar Pierre Metrailler, CEO at SpotMe, looked at how events technology has evolved over the last decade and shared how event technology can be used to create a consistent client experience, and deliver a single client view and actionable data.

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Oct
2021

The demise of the T-shaped marketer

Viewpoint Member only

Christopher S. Penn believes good enough is not good enough any more.

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