PM Forum

Home|
Sign up | Log in
 | Contact
 

Articles from the current issue:

Jul
2021

A problem shared is half solved – part 2

Careerwatch Member only

In this second article, Silvia Van den Bruel and Sarah Longden share ideas on dealing with difficult people and how to devise your own coaching plan.

More
Jul
2021

Striving to be your authentic self

Case study

Annie Jarman describes how an architectural firm convinced the board that a new visual identity and website was a worthy investment.

More
Jul
2021

On the move…

Global Village Member only

Appointments, promotions and departures.

More
Jul
2021

Gain the most value from client listening

How to ... Member only

Anna Lake explains why client listening is about more than just asking questions.

More
Jul
2021

The tensions of true thought leadership

Insight Member only

William S. Harvey, Vince-Wayne Mitchell, Alessandra Almeida Jones and Eric Knight consider the barriers to true thought leadership.

More
Jul
2021

Struggling with segmentation?

Leader

Kim Tasso believes the Covid pandemic thrust marketers into the limelight.

More
Jul
2021

The rise and rise of hybrid meetings

Management focus Member only

Lynette Nixon suggests how we can make them better for everyone.

More
Jul
2021

Engaging your audience

Marketing basics Member only

Anstey Thomas shares her tips on presenting via the ‘fourth wall’.

More
Jul
2021

Covid-19 has made the case for technology-enabled BD

Network Member only

Brendan Nelson discusses how some firms were able to harness the discontinuity of the past 18 months to create commercial opportunities and drive significantly higher growth.

More
Jul
2021

Community first

Opinion Member only

Vikki Bentwood believes that building a social community needs a change of mindset.

More
Jul
2021

Being disruptive

Practice profile

One of the fastest-growing law firms in the UK, Clarion Solicitors has never set maximising profits as a goal. Neasa MacErlean talks to the leaders of its marketing team — Business Development Director Steve Crow, Head of Marketing Jenny Rennocks and Joint Managing Partner Roger Hutton.

More
Jul
2021

How brightly are PSF brands shining?

Research report Member only

Sheila Morrison shares the findings of a recent brand index, solely focused on business-to-business.

More
Jul
2021

Digital Body Language

Review Member only

Review of the latest book by Erica Dhawan.

More
Jul
2021

Feedback – and when not to ask for it

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: when a compulsive need to measure customer satisfaction becomes a substitute for delivering results.

More
Jul
2021

Why branding is not just a logo: Telling your brand truth

Video Member only

In this webinar, Clare Trigg & Ruth Wills spoke about why brand authenticity is such an important aspect for retaining clients and gave tips on top brand building strategies for professional service firms.

More
Jul
2021

Eventful times – How to run excellent events in a post Covid world

Video Member only

In this webinar, we were joined by a panel of in-house and industry experts who shared their knowledge of years of experience in event strategy, delivery and cutting edge technology.

More
 

Previous issues:

Downloads: