Articles from the current issue:

Best practice Member only

Firms are coping with many challenges, but how can they plan for and mitigate real crises, and what role can marketers play? Ryan McSharry was a panellist at a recent PM Forum webinar on this topic, and gives an overview of the issues discussed.

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Careerwatch Member only

How do people feel about hybrid working, now policies are bedding in? And do men and women think alike? Deborah Gray reports on the latest research.

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May
2022
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Michelle Daniels shares an affordable ‘pick and mix’ of marketing ideas to build into your planning.

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Insight

Sharon Collins believes we should stay curious, keep out of our comfort zone but not out of our depth.

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Leader

Having spent 29 amazing years editing this magazine, and running the PM Forum, the time has come for Nadia Cristina to hang up her red pen.

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Management focus Member only

Mo Bury suggests ways to be free of the feelings that hold you back.

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Marketing basics Member only

Rebecca Warder and Silvia Van den Bruel explain the importance of knowing how to deal with embargoed judgments.

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Network Member only

Melissa Davies believes that how values are ‘lived’ within an organisation can hugely impact a brand’s reputation.

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Opinion Member only

Patrick McKenna asks: Is yours a strategy of trying to be everything to everyone?

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Practice profile

Global shipping consultancy Drewry has found itself at the centre of some of the biggest stories of our times – from Covid to the Ukrainian conflict. James Harley, Head of Marketing and Business Development, tells Neasa MacErlean how these narratives fit into the marketing mix.

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Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: measuring reaction to your written work.

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Technology Member only

Sally Wollaston suggests the best way to manage a successful website project.

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Video Member only

In this webinar Ryan Webb will talk through some of the critical elements of a high performing website and provide you with some tips on what you can do to encourage more visitors to enquire. He won’t tell you to rebuild your website, but rather look at it from a different perspective and find opportunities for significant improvement.

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Video Member only

In this webinar Jack Murray will be talking about why every business needs a story. Driven by real-life stories and case studies this talk will help to find your 'Magic Slice' – that unique place where what you want to say is exactly what your audience wants to hear.

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Video Member only

In this webinar, Jim McNeill, an accomplished polar explorer and climate change ambassador, discusses the threat facing our planet, and what we as individuals and firms can do to mitigate our impact.

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Viewpoint Member only

Jenni Field believes the role of communication inside organisations is paramount to success. In an extract from her recent book, she explains why.

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