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Articles from the current issue:

Oct
2020

Upskilling your firm’s associates for free

Case study Member only

What are the practicalities of running training sessions remotely? Holly Bryant highlights a BD-team led initiative, called Forsters BD Summer School.

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Oct
2020

On the move…

Global Village Member only

Appointments, promotions and departures.

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Oct
2020

Improve your social style and versatility

How to ... Member only

Whether you’re building relationships with colleagues, prospects or clients, focusing on outcomes or closing the sales deal, Nicky Denegri believes social style and versatility can help you become more productive, achieve more and be happier.

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Oct
2020

Creating a client centric strategy

Insight Member only

Dominic Ayres discusses how best to keep your clients’ interests in mind when setting strategies for your firm.

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Oct
2020

What have you done for inclusion lately?

Leader

Victoria Lennon suggests ways that we can recruit with less bias and reaching out to our communities.

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Oct
2020

The nature of trust

Management focus Member only

Helen Foord explores the role of trustworthiness in business development and client relations.

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Oct
2020

Make it memorable – virtual or not

Marketing basics Member only

Marketing and virtual events during a Pandemic. What’s it really like? Nicola Sandy gives her view.

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Oct
2020

Decision making

Network Member only

John Adair on the art of judgment.

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Oct
2020

After lockdown: the future of client comms

Opinion Member only

Steve Smith looks at what the long-term impact of Covid-19 will be on client comms in professional services.

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Oct
2020

Eat, sleep, tender… repeat

Opinion Member only

Annie Hallam looks at maximising your productivity when producing bids and tenders.

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Oct
2020

The art of mutual dependency

Practice profile

When does a bad environment create good results? Often. An events-driven business, UK firm Albert Goodman could have floundered during lockdown. But the chartered accountancy practice in Somerset and Dorset adapted and called on its younger personnel. Marketing Manager Robin Clempson and Assistant Marketing Manager Korin Andrews explain the rising status of the marketing team to Neasa MacErlean.

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Oct
2020

Profits of Zoom

Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: the dynamics of selling through the video presentation.

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Oct
2020

Driving value digitally

Technology Member only

William Eke and Sam Page explore ways to drive engagement and stay close to clients.

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Oct
2020

Value and Currency – the key to successful M&BD plans that work in the real world

Video Member only

A panel of experts joined this webinar to talk about how to align your marketing and BD plans during the business planning period and how to use them to showcase your successes.

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Oct
2020

It's all about the audit

Video Member only

In this webinar, Helen Foord navigates the step-by-step process of implementing a successful marketing and business development audit. She will discuss the ways in which marketing and business development can work alongside partners and fee-earners, HR, finance and client care teams, as well as external PR and digital marketing agencies, to establish a 'joined-up' approach to strategic planning, measuring and reporting.

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Oct
2020

A social media health check

Video Member only

Alex Vinall of Air Social joined us to deliver an interactive 'how-to' hands-on webinar on social media, exploring Google Business, Facebook, and LinkedIn. Alex gave all attendees actions and ideas they could take away to improve their social media channels.

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Oct
2020

How to show the true value of marketing

Video Member only

In this webinar, Rachael Wheatley from Bluegreen Learning went through the three key areas important for marketing and BD teams to be involved in – managing the now, planning for recovery and reimagining the future.

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Oct
2020

Programmatic and retargeting advertising

Viewpoint Member only

Sarah Moran looks at online display advertising and how firms can use it as part of the marketing mix.

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