Articles from the current issue:

Case study Member only

Sarah Gunn gives some advice on how to self-publish without losing your mind.

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Jul
2019
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Warrick Harniess explains how to use the principles of storytelling to build relationships and influence people.

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Insight Member only

…or an exciting new opportunity? Emma Radowicz compares the built environment with other professional services sectors.

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Insight Member only

Lorna Forrester discusses the importance of getting buy-in for your employer brand.

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Leader

Kim Tasso believes that the marketing profession is at an interesting crossroads.

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Management focus Member only

Kathryn Hobbs looks at how being an inclusive firm is about tapping into others’ strengths and unlocking the collective intelligence of the team.

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Marketing basics Member only

Angela Brown explains how firms can get better commercial outcomes from thought leadership.

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Network Member only

Do you find yourself taking a similar approach to preparation every time you give a speech or presentation?

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Opinion Member only

Simon Cohen explores how to engage partners and fee earners for business development and marketing best practice – and it’s not just a normal sales role.

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Practice profile

International law firm Watson Farley & Williams has broadened its specialisms from shipping to transport, energy and real estate. The human element and the long term view steer today’s direction of travel. Rippan Vig, Director of Client & Strategic Development, and Sam Marchant, Director of Global Business Development, describe the journey to Neasa MacErlean.

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Review Member only

Review of Simon Kingsnorth's new book.

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Jul
2019
Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: how should firms decide which new business opportunities to pursue?

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Viewpoint

At a time when Requests for Proposals (RFPs) are on the rise, and firms are increasingly being asked to bid competitively for work, Sarah Barrett-Vane asks: Is procurement about more than simply crunching the numbers?

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