Articles from May 2020

Careerwatch Member only

Kim Tasso investigates emerging marketing and business development roles and asks: how can we take responsibility for improving our recruitability?

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May
2020
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Rippan Vig explores the importance of emotional intelligence in being successful in today’s professional services environments.

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Insight Member only

Kathy Innes looks at why, in a recession, firms should be investing in their brands.

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Leader

Anna Lake gives her thoughts on approaches to marketing during the coming weeks and months.

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May
2020
Management focus Member only

In these turbulent times, we all need to grow inner strength. Beverly Landais shares some practices she believes can help us all.

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Marketing basics Member only

Karen Tinkler believes that, in the current situation, firms need to rethink their communications plan.

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Network Member only

Ideas are magical things – they take you from where you are to somewhere completely different.

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Opinion Member only

With large gatherings cancelled, non-essential travel on hold, and the majority working from home, BD needs to respond. Peter Kane has some ideas.

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May
2020
Opinion Member only

Sonsoles González looks at the implications of less screen time for marketing strategies.

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Practice profile

The coronavirus crisis will set the agenda for all professional services firms, as Susan Ahern, Chief Marketing and Business Development Officer of US-based, international law firm Clark Hill, tells PM. Hovering on the edge of the Top 100 US law firms, the practice believes that its data-collection and listening skills will help see it through the emergency.

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May
2020
Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: how effective has the government been in handling the communications aspects of the Covid-19 crisis?

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Technology

Working from home doesn't mean that marketing and business development activity should stop. Far from it! Sarah Moran looks at how firms can harness webinar technology.

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Video

In this webinar, Andrew Rogerson takes us through the findings of Grist’s latest sprint survey of 75 marketing and communications specialists at the UK’s leading professional services firms.

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Video

In this webinar, Alastair Banks, Optix Solutions, shares some best practice tips and advice on how we can improve our own profiles and those of the people within our firms.

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Video

In this webinar, Nick Golding discusses marketing automation and how it works in practice.

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Viewpoint Member only

Will enforced isolation in this crisis lead to a truly agile workplace for marketers in the future? Susanne Pugsley ponders the question.

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