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Articles from April 2020

Apr
2020

On the move…

Global Village Member only

Appointments, promotions and departures.

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Apr
2020

Create an award-winning marketing campaign

How to ... Member only

What is it that turns a marketing campaign into an award winner? What does it take to engage and ‘wow’ awards judges as well as the target audience? Award winner, Sharon Collins, has a few ideas.

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Apr
2020

Measuring the intangible

Insight Member only

Tal Donahue looks at measuring and evaluating PR success.

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Apr
2020

The favourability journey

Insight Member only

Leor Franks looks at how marketers can audit the current state of a firm in its market, in order to guide the development of appropriate objectives and planning.

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Apr
2020

Doing my homework

lcarus reboot Member only

Icarus on cognitive dissonance, self-isolation and increasing productivity.

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Apr
2020

I don’t have an opinion on marketing

Leader

Everyone everywhere seems to have an opinion about marketing.

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Apr
2020

Growth: Is it good for your strategy?

Management focus Member only

Why do many firms come unstuck when they grow? Alistair McLeod has an idea, and suggests ways of maintaining focus with your market superposition.

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Apr
2020

The year of the podcast

Marketing basics Member only

While we are being asked to restrict any face-to-face gatherings, Richard Miron believes it is the perfect time to get better acquainted with podcasts.

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Apr
2020

Immediate understanding

Marketing basics Member only

Zoe Dowthwaite explains how to communicate effectively using the Barbara Minto Pyramid Principle. Tried and tested on fee earners.

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Apr
2020

The benefits of agile working

Network

In light of the current situation surrounding the Corona Virus, many more people are discussing agile working.

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Apr
2020

Collaborative full client service

Opinion Member only

David Bittiner believes collaboration is the key to client loyalty.

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Apr
2020

Straight-laced rock stars

Practice profile

With their top service line under threat, accountants are trying ways to revitalise the audit. But one UK firm – BHP in Yorkshire and Derbyshire – is winning record numbers of new clients. Neasa MacErlean learns about the BHP logic from Lisa Leighton (Joint Managing Partner), Lucy Ellis (Media and Profile Manager) and Louise Bright (Business Development and Events Manager).

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Apr
2020

Trends to ignore

Technology Member only

From the B2B influencer to the technology you don’t need, Candice Witton explains why we shouldn’t jump on every passing bandwagon.

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Apr
2020

Staying positive and growing your inner strength in turbulent times

Video

In this webinar, Beverly Landais explores how to cope with the natural fears that arise during turbulent times and shares practices that can grow the inner strengths we need to thrive.

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Apr
2020

Conquering the CRM adoption imperative

Video

In this webinar, Michael Warren and Susanne Pugsley discuss How to bridge the gap between strategy and execution.

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Apr
2020

Getting the best ROI from client feedback programmes

Video

In this webinar, Robin Dicks asks: Why bother with feedback anyway?

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Apr
2020

Why video is a crucial part of your brand

Video

In this webinar, Chris Kemp provides practical advice on how to incorporate video into your brand strategy and get the most from your video collateral.

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Apr
2020

The Power of Podcasts in marketing & comms

Video

In this webinar, podcast expert Richard Miron demonstrates the growing power and reach of podcasts.

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Apr
2020

Driving high performance

Video

In this webinar, Nicky Denegri looks at the key components of social style and versatility to help drive high performance and success.

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Apr
2020

Making account management work

Viewpoint Member only

Francesca Ayres asked professional services peers what their top tips for success would be.

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