Articles from April 2022

Careerwatch Member only

Surj Deuer shares the the challenges and benefits of gaining a highly respected qualification.

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Case study Member only

Abigail Tarren explains the Talk Through, Walk Through, Run Through approach to presentation planning.

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Apr
2022
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Darren Francis shares his tips on how to build and execute plans for the management of your key clients that will ensure ‘success’ for both you and them.

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Icarus reboot Member only

Icarus grapples with ESG.

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Insight Member only

Zoe Dowthwaite highlights the common barriers that fee earners have to BD&M and (more importantly) suggests how to overcome them.

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Apr
2022
Leader

Victoria Lennon looks at the latest marketing bandwagon that has rolled into town – the ‘non-fungible token’ (NFT).

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Management focus Member only

Andrea Charalambous explores the ‘culture’ within organisations and what happens when our global culture is instantly taken away.

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Marketing basics Member only

Amy Hickman believes we should let our feet do the walking – in our client’s shoes.

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Network Member only

Linsay Leslie discusses the value of embedding a culture of meaningful client listening in your firm.

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Apr
2022
Opinion Member only

Beverly Landais explains how best to develop a productive working relationship with your boss.

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Practice profile

How would a firm that specialises in digital transformation come through the pandemic? Sophie Bowkett, CMO of law firm Bird & Bird, talks to Neasa MacErlean about optimism, the human side and data.

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Review Member only

A review of Dominic Ayres' new book.

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Video Member only

In this webinar Johanne explained why recruitment marketing is a hot topic for all firms at the moment and, with the much feted ‘great resignation’, how marketing teams are able to support firms to retain and recruit key talent.

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Video Member only

In this webinar Johanne explained why recruitment marketing is a hot topic for all firms at the moment and, with the much feted ‘great resignation’, how marketing teams are able to support firms to retain and recruit key talent.

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Viewpoint Member only

Soni Kaur believes the hardest part of any personal brand is getting started.

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