Articles from April 2020

Apr
2020
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

What is it that turns a marketing campaign into an award winner? What does it take to engage and ‘wow’ awards judges as well as the target audience? Award winner, Sharon Collins, has a few ideas.

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Insight Member only

Tal Donahue looks at measuring and evaluating PR success.

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Insight Member only

Leor Franks looks at how marketers can audit the current state of a firm in its market, in order to guide the development of appropriate objectives and planning.

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lcarus reboot Member only

Icarus on cognitive dissonance, self-isolation and increasing productivity.

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Leader

Everyone everywhere seems to have an opinion about marketing.

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Management focus Member only

Why do many firms come unstuck when they grow? Alistair McLeod has an idea, and suggests ways of maintaining focus with your market superposition.

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Marketing basics Member only

While we are being asked to restrict any face-to-face gatherings, Richard Miron believes it is the perfect time to get better acquainted with podcasts.

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Marketing basics Member only

Zoe Dowthwaite explains how to communicate effectively using the Barbara Minto Pyramid Principle. Tried and tested on fee earners.

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Network

In light of the current situation surrounding the Corona Virus, many more people are discussing agile working.

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Opinion Member only

David Bittiner believes collaboration is the key to client loyalty.

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Practice profile

With their top service line under threat, accountants are trying ways to revitalise the audit. But one UK firm – BHP in Yorkshire and Derbyshire – is winning record numbers of new clients. Neasa MacErlean learns about the BHP logic from Lisa Leighton (Joint Managing Partner), Lucy Ellis (Media and Profile Manager) and Louise Bright (Business Development and Events Manager).

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Apr
2020
Technology Member only

From the B2B influencer to the technology you don’t need, Candice Witton explains why we shouldn’t jump on every passing bandwagon.

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Video

In this webinar, Beverly Landais explores how to cope with the natural fears that arise during turbulent times and shares practices that can grow the inner strengths we need to thrive.

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Video

In this webinar, Michael Warren and Susanne Pugsley discuss How to bridge the gap between strategy and execution.

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Video

In this webinar, Robin Dicks asks: Why bother with feedback anyway?

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Video

In this webinar, Chris Kemp provides practical advice on how to incorporate video into your brand strategy and get the most from your video collateral.

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Video

In this webinar, podcast expert Richard Miron demonstrates the growing power and reach of podcasts.

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Video

In this webinar, Nicky Denegri looks at the key components of social style and versatility to help drive high performance and success.

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Viewpoint Member only

Francesca Ayres asked professional services peers what their top tips for success would be.

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