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Articles from April 2022

Apr
2022

Studying for an EMBA

Careerwatch Member only

Surj Deuer shares the the challenges and benefits of gaining a highly respected qualification.

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Apr
2022

Pitch planning pays

Case study Member only

Abigail Tarren explains the Talk Through, Walk Through, Run Through approach to presentation planning.

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Apr
2022

On the move…

Global Village Member only

Appointments, promotions and departures.

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Apr
2022

Manage clients for success

How to ... Member only

Darren Francis shares his tips on how to build and execute plans for the management of your key clients that will ensure ‘success’ for both you and them.

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Apr
2022

Doing what’s right

Icarus reboot Member only

Icarus grapples with ESG.

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Apr
2022

Interview with a fee earner

Insight Member only

Zoe Dowthwaite highlights the common barriers that fee earners have to BD&M and (more importantly) suggests how to overcome them.

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Apr
2022

Trendspotting

Leader

Victoria Lennon looks at the latest marketing bandwagon that has rolled into town – the ‘non-fungible token’ (NFT).

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Apr
2022

A culture within a culture

Management focus Member only

Andrea Charalambous explores the ‘culture’ within organisations and what happens when our global culture is instantly taken away.

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Apr
2022

The client’s shoes

Marketing basics Member only

Amy Hickman believes we should let our feet do the walking – in our client’s shoes.

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Apr
2022

Are you listening?

Network Member only

Linsay Leslie discusses the value of embedding a culture of meaningful client listening in your firm.

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Apr
2022

Managing up

Opinion Member only

Beverly Landais explains how best to develop a productive working relationship with your boss.

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Apr
2022

A personal chemistry

Practice profile

How would a firm that specialises in digital transformation come through the pandemic? Sophie Bowkett, CMO of law firm Bird & Bird, talks to Neasa MacErlean about optimism, the human side and data.

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Apr
2022

How to advance your career in professional services marketing

Review Member only

A review of Dominic Ayres' new book.

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Apr
2022

Recruitment marketing: how to retain and attract the best talent

Video Member only

In this webinar Johanne explained why recruitment marketing is a hot topic for all firms at the moment and, with the much feted ‘great resignation’, how marketing teams are able to support firms to retain and recruit key talent.

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Apr
2022

Recruitment marketing: how to retain and attract the best talent

Video Member only

In this webinar Johanne explained why recruitment marketing is a hot topic for all firms at the moment and, with the much feted ‘great resignation’, how marketing teams are able to support firms to retain and recruit key talent.

More
Apr
2022

Five ways to create a personal brand

Viewpoint Member only

Soni Kaur believes the hardest part of any personal brand is getting started.

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