Articles from Winter 2019

Careerwatch Member only

The world is changing fast and marketers need to change with it. Charles Britten believes this is particularly true in professional services.

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Case study

2019 was Bishop Fleming’s centenary year. Paul Seymour explains how he built a marketing strategy around this unique business milestone and reflects on its highlights.

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Dec
2019
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Greg Birmingham looks at how to create a change of perceptions between marketing and business development.

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Insight Member only

Peter Keane looks at how marketing can help ensure a firm’s long-term shareholder value.

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Leader

Shona Cordner suggests her top five tips when considering any new bids.

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Management focus Member only

Michelle Daniels describes how to build a good reputation into a personal brand.

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Marketing basics Member only

How do you really plan? What does it mean to be effective? Is it a time thing, or a money thing, or both? Camille Mari has some answers.

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Network Member only

Modern life barely calls for movement anymore but our body’s design needs haven’t changed.

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Opinion Member only

Jane Rutter discusses digital advertising and the attributes that have made it overtake spending on ‘traditional’ media.

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Practice profile

Plymouth law firm Nash & Co Solicitors is seeing growth across its practice — putting it ahead of much of the UK services sector which has been through a difficult year in 2019. Marketing Manager Dave Briggs tells Neasa MacErlean how client care reaches into all parts of the firm’s activities.

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Research report Member only

Andrew Rogerson shares his key takeaways from the recent Grist survey on the value of B2B thought leadership to the C-suite.

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Dec
2019
Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: what the outcome of the general election could mean for professional services providers.

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Viewpoint Member only

How can marketers help their firms rise above the noise? One way to do this, Steve Markman believes, is through public speaking by the partners or principals.

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