Articles from March 2022

Careerwatch Member only

In an extract from his new book, Dominic Ayres provides a roadmap to preparing for and starting a new role.

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Case study Member only

Established vs new law, Elizabeth Corcoran discusses the evolution of marketing.

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Mar
2022
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Vincent Kataora discusses intercultural communication in a business setting where notional variations of culture, social group, interpretive, transactional and contextual process are shared.

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Insight Member only

Trish Thurley explores how to run successful projects without a formal project management culture.

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Leader

Anna Lake looks at the need for client feedback.

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Marketing basics Member only

The current demand for business events may be at an all-time high but, as Charlotte Webb and Julia Hudson lift the lid on what’s going on in the industry, all may not be as promising as one might hope.

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Network Member only

‘Evergreen’ is the term used to describe content which remains relevant and fresh long after its publication. Jacqueline Burns explains.

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Opinion Member only

Jonnie Allen believes that the CMO has to be a business leader – not just the head of a function.

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Practice profile

What happens when law firms recruit experts from outside to run and market their firms? Belinda Moore, Business Development and Marketing Director at UK firm Birketts, talks to Neasa MacErlean about a transformative time in this practice.

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Research report

The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.

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Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: how are new procurement rules likely to affect professional services firms bidding for public contracts?

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Technology Member only

Simon Marshall provides a digital data round-up of 2021 and suggests what to expect in 2022.

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Video Member only

In this webinar, Vincent Kataora explores how we are able to become better cultural communicators in order to build friendships and partnerships across the world.

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Video Member only

In this webinar, Dominic Ayres shares the behaviours you should be implementing to transition from focusing only on the tactical aspects of your position, to leading the firm's strategic direction when it comes to marketing.

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Video Member only

In this webinar Jerry Angrave explains how, done effectively, journey mapping can help you gain an understanding of what it feels like to be a client.

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Viewpoint Member only

Ingrid Brown explores why accountancy and legal practices are behind the curve when articulating their purpose.

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