Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching and consulting skills are essential. This online session helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans.
This half day digital session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and their strategic abilities.
Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice. The course will suit anyone who has responsibility for delivering email marketing campaigns. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.
A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions. This course contains a number of group exercises which provide ample opportunity to talk to and learn from other participants.
Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on recommendations from external organisations – how do they get more? This session offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer marketing programmes.
A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice to improve implementation of typical communication activities. In ‘Developing’ we consider how to improve our knowledge, relationships, role and career. Those who require more in-depth training should look at The Proactive Marketing Executive workshop which explores similar issues during a full day.
This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. We’ve taken the session online. This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop and allows more time to explore the issues. This course contains several group exercises which provide ample opportunity to talk to and learn from other participants.
The course is a hands-on guide to how social media is an essential element of any successful marketing activity, and shows how appropriate measurement techniques can help judge the impact of these campaigns. The course also focuses on how a range of tools and techniques can help manage time committed to social media most effectively. Delegates will leave with hands on knowledge of how to help plan, implement and optimise social media activity. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately.
As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to ideas and projects. This online session explores the challenges, shares best practice and provides insights and tools into how to engage stakeholders and achieve buy-in on a day-to-day basis and throughout strategic projects and operational implementation.
This online half day course is for marketing and business development assistants and executives who are keen to develop their impact, assertiveness and effectiveness. These skills and approaches will help improve relationships with team members and fee-earners and thus enhance reputation, role and contribution. The focus is on personal and interpersonal communications skills in a modern professional service firm.
This course will help attendees understand the importance of online content and the role it plays in sales, marketing and communications. Attendees will leave with a solid understanding of the user journey online, where content fits in, how to create effective content and how to plan and implement effective integrated campaigns. Exploring options like search optimisation, content analytics and content optimisation, the course will give the confidence to brief and create most effective digital campaigns. Suitable for anyone involved in building any form of online content or planning and building digital campaigns.
Marketing and business development delegates will develop a step-by-step approach to support fee-earners in effective pitching and tendering. This intensive online session covers a wide range of relevant skills (including selling), research, resources and processes to help prepare perfect bid documents and pitch presentations and thus increase the conversion rate.
This half-day session explores how to design and implement a Key Account Management (KAM) programme. It provides a selection of models, tools, techniques and ideas to help marketing and BD professionals whether they are new to KAM or manage existing programmes. It also shows how we can help fee-earners create more effective relationships with their major clients. Account Based Marketing (ABM) is also discussed.
Much of the work of marketers and business developers involves creating and implementing campaigns that integrate marketing, selling and relationship management activities – whether for the firm, sectors or services. This half day online session guides you through the process of developing communications and thought leadership campaigns and introduces project management techniques.
The session includes numerous campaign case studies from professional service firms.
The Future Marketing Manager
Commerciality – Finance, pricing, research
Marketing and BD writing workshop
Client Experience Management and onboarding
Problem-solving, creativity and innovation skills
If you are interested in hosting any of these, please email us