27
Apr

Engagement, buy in and stakeholder management

Beginners, Intermediate
Online
London  -  Half day

As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to ideas and projects. This online session explores the challenges, shares best practice and provides insights and tools into how to engage stakeholders and achieve buy-in on a day-to-day basis and throughout strategic projects and operational implementation.

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06
May

Impact, assertiveness and effectiveness for assistants and executives

Beginners, Intermediate
Online
London  -  Half day

This online half day course is for marketing and business development assistants and executives who are keen to develop their impact, assertiveness and effectiveness. These skills and approaches will help improve relationships with team members and fee-earners and thus enhance reputation, role and contribution. The focus is on personal and interpersonal communications skills in a modern professional service firm.

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12
May

Planning digital campaigns and content strategy ***FULLY BOOKED***

Intermediate
Online *** FULLY BOOKED ****
London  -  Half day

This course will help attendees understand the importance of online content and the role it plays in sales, marketing and communications. Attendees will leave with a solid understanding of the user journey online, where content fits in, how to create effective content and how to plan and implement effective integrated campaigns. Exploring options like search optimisation, content analytics and content optimisation, the course will give the confidence to brief and create most effective digital campaigns. Suitable for anyone involved in building any form of online content or planning and building digital campaigns.

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19
May

Helping fee earners prepare the perfect pitch

Intermediate
Online
London  -  Half day

Marketing and business development delegates will develop a step-by-step approach to support fee-earners in effective pitching and tendering. This intensive online session covers a wide range of relevant skills (including selling), research, resources and processes to help prepare perfect bid documents and pitch presentations and thus increase the conversion rate.

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09
Jun

Towards KAM and ABM – Helping fee-earners with client relationship management

Intermediate, Advanced
Online
London  -  Half day

This half-day session explores how to design and implement a Key Account Management (KAM) programme. It provides a selection of models, tools, techniques and ideas to help marketing and BD professionals whether they are new to KAM or manage existing programmes. It also shows how we can help fee-earners create more effective relationships with their major clients. Account Based Marketing (ABM) is also discussed.

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23
Jun

Campaign development, thought leadership and project management

Intermediate
Online
London  -  Half day

Much of the work of marketers and business developers involves creating and implementing campaigns that integrate marketing, selling and relationship management activities – whether for the firm, sectors or services. This half day online session guides you through the process of developing communications and thought leadership campaigns and introduces project management techniques. The session includes numerous campaign case studies from professional service firms.

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06
Jul

The effective marketing and business development PA/Secretary

Beginners
Online
London  -  Half day

The Covid-19 pandemic has had a dramatic effect on the work of marketing and BD teams. Marketing and BD secretaries have been thrust into the limelight to take on even more responsibilities. This half day session provides the knowledge that is required to work effectively in marketing and BD teams – both with colleagues and fee-earners. Whilst basic marketing theory is covered during this digital session, there is plenty of opportunity for participants to work with each other to share ideas and experiences.

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03
Sep

The Proactive Marketing Executive

Intermediate
Online
London  -  Full day

This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. We’ve taken the session online.

This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop and allows more time to explore the issues. This course contains several group exercises which provide ample opportunity to talk to and learn from other participants.

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17
Sep

Being more strategic

Intermediate
Online
London  -  Half day

This half day digital session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and their strategic abilities.

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28
Sep

Email marketing and marketing automation

Intermediate
Online
London  -  Half day

Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice. The course will suit anyone who has responsibility for delivering email marketing campaigns. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.

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06
Oct

Developing selling skills and processes

Intermediate
Online
London  -  Half day

Many marketers in business development roles have not had sales training and may lack selling experience. Many are locked out of sales situations except perhaps in tenders. Yet selling skills are key to building commercial client and referrer relationships. Many BD professionals are expected to coach fee-earners in targeting, identifying opportunities, converting leads and through long sales cycles. This intensive half day session provides an introduction to sales processes and skills.

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24
Nov

Planning digital campaigns and content strategy

Intermediate
Online
London  -  Half day

This course will help attendees understand the importance of online content and the role it plays in sales, marketing and communications. Attendees will leave with a solid understanding of the user journey online, where content fits in, how to create effective content and how to plan and implement effective integrated campaigns. Exploring options like search optimisation, content analytics and content optimisation, the course will give the confidence to brief and create most effective digital campaigns. Suitable for anyone involved in building any form of online content or planning and building digital campaigns

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Some workshops will only be run once we are able to do so in person:

The Future Marketing Manager
Commerciality – Finance, pricing, research
Marketing and BD writing workshop
Client Experience Management and onboarding
Problem-solving, creativity and innovation skills

If you are interested in hosting any of these, please email us