This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. We’ve taken the session online.
This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop and allows more time to explore the issues. This course contains several group exercises which provide ample opportunity to talk to and learn from other participants.
This half day digital session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and their strategic abilities.
Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice. The course will suit anyone who has responsibility for delivering email marketing campaigns. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.
Many marketers in business development roles have not had sales training and may lack selling experience. Many are locked out of sales situations except perhaps in tenders. Yet selling skills are key to building commercial client and referrer relationships. Many BD professionals are expected to coach fee-earners in targeting, identifying opportunities, converting leads and through long sales cycles. This intensive half day session provides an introduction to sales processes and skills.
The course is a hands-on guide to how social media is an essential element of any successful marketing activity, and shows how appropriate measurement techniques can help judge the impact of these campaigns. The course also focuses on how a range of tools and techniques can help manage time committed to social media most effectively. Delegates will leave with hands on knowledge of how to help plan, implement and optimise social media activity. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately.
This course will help attendees understand the importance of online content and the role it plays in sales, marketing and communications. Attendees will leave with a solid understanding of the user journey online, where content fits in, how to create effective content and how to plan and implement effective integrated campaigns. Exploring options like search optimisation, content analytics and content optimisation, the course will give the confidence to brief and create most effective digital campaigns. Suitable for anyone involved in building any form of online content or planning and building digital campaigns
The Future Marketing Manager
Commerciality – Finance, pricing, research
Marketing and BD writing workshop
Client Experience Management and onboarding
Problem-solving, creativity and innovation skills
If you are interested in hosting any of these, please email us