Planning in the professions is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning and for those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles such as PR, events and digital marketing understand the broader marketing perspective and appreciate the relevant theory as it is applied to professional services. Through case studies, exercises and discussion with other delegates, the session will provide confidence, motivation, insights and practical ideas for those tasked with developing or implementing plans and achieving fee-earner buy-in to their implementation. Leave with a clear idea of how you can start or improve the planning in your firm.
This half day digital session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work.
It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and their strategic abilities.
Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on recommendations from external organisations – how do they get more? This session offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer marketing programmes.
With the advent of GDPR, intelligent SPAM filters and flooded inboxes, getting your email marketing right is trickier than ever. This half-day course helps marketing managers and assistants set up their email systems for success, implement effective email processes and optimise their email marketing in light of modern technologies.
A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice to improve implementation of typical communication activities. In ‘Developing’ we consider how to improve our knowledge, relationships, role and career. Those who require more in-depth training should look at The Proactive Marketing Executive workshop which explores similar issues during a full day.
This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. We’ve taken the session online.
This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop and allows more time to explore the issues. This course contains several group exercises which provide ample opportunity to talk to and learn from other participants.
Social media algorithms and users' behaviour change frequently. Effective social media strategies from five years ago are not always fit for purpose in 2021. This half-day course brings marketing managers and assistants up to speed on how to create suitable social media plans to support your BD and brand awareness objectives.
As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to ideas and projects. This online session explores the challenges, shares best practice and provides insights and tools into how to engage stakeholders and achieve buy-in on a day-to-day basis and throughout strategic projects and operational implementation.
This online half day course is for marketing and business development assistants and executives who are keen to develop their impact, assertiveness and effectiveness. These skills and approaches will help improve relationships with team members and fee-earners and thus enhance reputation, role and contribution. The focus is on personal and interpersonal communications skills in a modern professional service firm.
Only a planned and focused approach to your digital channels and online content results in increased brand awareness and more effective online BD. This half-day course helps marketing managers and assistants go beyond a reactive digital presence and ad-hoc content generation to develop multi-channel digital campaigns and focused content strategies.
Marketing and business development delegates will develop a step-by-step approach to support fee-earners in effective pitching and tendering. This intensive online session covers a wide range of relevant skills (including selling), research, resources and processes to help prepare perfect bid documents and pitch presentations and thus increase the conversion rate.
This half-day session explores how to design and implement a Key Account Management (KAM) programme. It provides a selection of models, tools, techniques and ideas to help marketing and BD professionals whether they are new to KAM or manage existing programmes. It also shows how we can help fee-earners create more effective relationships with their major clients. Account Based Marketing (ABM) is also discussed.
Much of the work of marketers and business developers involves creating and implementing campaigns that integrate marketing, selling and relationship management activities – whether for the firm, sectors or services. This half day online session guides you through the process of developing communications and thought leadership campaigns and introduces project management techniques. The session includes numerous campaign case studies from professional service firms.