The course is a hands-on guide to how social media is an essential element of any successful marketing activity, and shows how appropriate measurement techniques can help judge the impact of these campaigns. The course also focuses on how a range of tools and techniques can help manage time committed to social media most effectively. Delegates will leave with hands on knowledge of how to help plan, implement and optimise social media activity. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately.
Planning in the professions is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning and for those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles such as PR, events and digital marketing understand the broader marketing perspective and appreciate the relevant theory as it is applied to professional services. Through case studies, exercises and discussion with other delegates, the session will provide confidence, motivation, insights and practical ideas for those tasked with developing or implementing plans and achieving fee-earner buy-in to their implementation. Leave with a clear idea of how you can start or improve the planning in your firm.
Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching and consulting skills are essential. This online session helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans.
This course will help attendees understand the importance of online content and the role it plays in sales, marketing and communications. Attendees will leave with a solid understanding of the user journey online, where content fits in, how to create effective content and how to plan and implement effective integrated campaigns. Exploring options like search optimisation, content analytics and content optimisation, the course will give the confidence to brief and create most effective digital campaigns. Suitable for anyone involved in building any form of online content or planning and building digital campaigns
Whether through digital content marketing or face-to-face interactions, psychology underpins effective communication. In this new interactive and fast-paced half-day session, we will explore how to harness psychology to increase your effectiveness. The session provides insight and tools that will enhance both the internal and external relationships of marketing and business development professionals.
This half day digital session helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and their strategic abilities.
Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on recommendations from external organisations – how do they get more? This session offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer marketing programmes.
A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice to improve implementation of typical communication activities. In ‘Developing’ we consider how to improve our knowledge, relationships, role and career. Those who require more in-depth training should look at The Proactive Marketing Executive workshop which explores similar issues during a full day.
This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. We’ve taken the session online. This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop and allows more time to explore the issues. This course contains several group exercises which provide ample opportunity to talk to and learn from other participants.
The Future Marketing Manager
Commerciality – Finance, pricing, research
Marketing and BD writing workshop
Client Experience Management and onboarding
Problem-solving, creativity and innovation skills
If you are interested in hosting any of these, please email us